🖊️Formerly of The Times, Metro and Reuters. Views are my own.

Sweden
Joined February 2009
I created my LinkedIn 39 weeks ago. Easiest algorithm to crack by a country mile. Since then I have added $70,000 to my agency pipeline, generated five figures this month for SEO Stuff, built 7,300+ connections, logged 1,675,245 impressions, and reached 523,242 members. Steal my system and use it before they close the loopholes. And if you want my full cheat sheet including updated engagement group templates, carousel strategy, and DM workflows: Follow me Repost this Comment “X LinkedIn growth guide” You must do all 3 to get the DM. Alright, let's get into it, LinkedIn keeps shifting. Here is what is driving growth today: Proof plus POV remains the #1 driver of inbound. Dashboards, analytics, and receipts combined with your unique perspective beat every other format. Storytelling is outperforming pure how-tos. Quick personal stories, client lessons, or small wins presented with proof are pulling stronger engagement than generic list-style advice. First-hour engagement is now weighted more toward comments than likes. Ten substantive early comments from unique accounts are worth more than 100 likes. Conversation depth is being tracked. Posts that spark replies inside the comments are getting extended reach. Answering questions and creating dialogue is outperforming surface-level engagement. Community overlap matters more than ever. If you consistently share engagement with a few adjacent networks, your content gets boosted to those clusters. My posting routine: I post 3 times per day, 7 days per week. Pausing for more than two days cuts impressions and inbound in half. I'm traveling right now so my posting has been off-schedule and the numbers show. But usually this is my routine: Morning: Text post with POV, story, or market insight Afternoon: Carousel, screenshot, or proof breakdown Evening: Mini-thread, framework, or quick win Consistency matters more than volume spikes. Formats that work right now: Carousels Slide 1: bold headline tied to a pain point or result Middle slides: clear numbered steps or key takeaways Final slide: CTA (“Drop guide below if you want the SOP”) Carousels that mix text, annotated screenshots, and visuals still outperform plain-text by 30–40 percent. Short videos Keep under 60 seconds Hook hard in the first 3 seconds Subtitles auto-preview, so the first line is crucial Quick walkthroughs and proof demos are outranking polished production Text posts Hook with a question, bold claim, or counterintuitive angle 1–2 lines per paragraph Mini-thread format with 3–5 bullets beats long blocks of text End with a prompt or question to encourage comments Proof breakdowns Share a number or result Break it into 3–4 short bullets explaining the “how” This format blends authority with value Conversation-driven posts Framed as “open loops” or thought experiments Designed to spark back-and-forth replies, not just reactions Formats flopping right now Pure AI-written content without personal spin Metrics-only posts with no story or context Long text walls with no whitespace Posts with links in the body text Timing sweet spots 7–8 AM for text or thought-leadership posts 1–3 PM for max impressions Sunday evening for low-noise visibility Tuesday and Thursday for lead-gen style CTAs Engagement strategy: Comment on 20+ posts daily with depth and context Like 50+ posts daily, focusing on people who engage in your vertical Reply to every comment within the first hour, ideally starting conversations Repost top performers every 5–7 days with a new framing DM 5–10 people daily with context from their own posts LinkedIn is rewarding comment threads inside posts. If your comments spark further replies between other people, LinkedIn keeps showing that post to new audiences. Create conversation, not just reactions. Hooks converting now: “I started this account 40 weeks ago. Here is the exact revenue it has generated.” “$10K this month from LinkedIn posts. Here is the breakdown.” “This 7-slide carousel booked 3 calls in 24 hours. Slide 1 below.” “If I had to rebuild my LinkedIn from zero in 2025, here is exactly what I would do.” “The 3-post-per-day system I use to consistently generate inbound leads.” Always back them with proof. Screenshots, receipts, DMs, or client outcomes outperform text-only claims. 30-day checklist: Post 3x/day Comment on 20+ posts/day with substance Like 50+ posts/day Reply to every comment in the first hour Repost top performers weekly DM 5–10 people/day with value-first context Track impressions, replies, lead flow, and comment thread depth weekly LinkedIn is still the most underpriced growth channel in 2025. Run this playbook for 30 days. Screenshot your Day 31 results. Tag me when the inbound starts. And if you want the full cheat sheet with engagement group templates, carousel strategy, and DM workflows: Follow me Repost this Comment “X LinkedIn growth guide” You must do all 3 for the DM.
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This is probably the saddest story I've ever heard. Kaiser Azad's bravery talking about the death of his and his wife's newborn at Skellefteå hospital was remarkable. norran.se/english/engelska/a…
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Paul Connolly retweeted
Sprid kärlek med Revoluts regnbågskort! Donera minst 10 kr till ILGA Europe i appen för att skaffa ditt gratis.

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It’s hard to know who and what to trust these days… But this incredible clip nails it Simply: Don’t trust idiots And how do you spot an idiot? Look for the people who are cruel…
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My latest Norran column. "The difference between Sweden and the UK when it comes to work-life balance is stark." #skellefteĂĄ #workculture lnkd.in/dYAzjefT
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#BBCCricket Paul from Sweden. Was Brian Close?
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Want to know why Norran has launched an English news and features service? Want to know our plans? Or just want to laugh at my stupid glasses? lnkd.in/dvUADuZ7
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This is not hyperbole. We need a fix for this issue if we want our green transition to work. We don't need yet another sticking plaster. lnkd.in/dQZE3ZxP
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"I was able to not just find personal love again, but also love of country; love of Sweden. Pride." A lovely piece by Jennifer Claywood. We're proud to have this in Norran. #pride #skellefteå lnkd.in/dNNkFpev
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We should be investing in people to help them settle and integrate, not punishing them for our failures. lnkd.in/d3iiitSp
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My first English language column for Norran. The difference in the way Sweden treats its females, and the way less enlightened nations do, is remarkable. And, for the UK at least, also depressing. I know we're lucky to live in Swed…lnkd.in/dXY_8vwr lnkd.in/d6XGnvBf
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Skellefteå is at the forefront of innovation once again. For the first time, a pilot project has been conducted by the kommun to investigate and learn how artificial intelligence can be used to enable a more responsive, open, and…lnkd.in/dw_8Gu93 lnkd.in/dfZ4YcAg
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This seems like a retrograde step that will disproportionately affect Norrland newcomers, as salaries are lower up here. They shouldn't be forcing a one-size fits all solution. Even worse, this government is messing with the collab…lnkd.in/d_eKQJuA lnkd.in/dCKuZ8sq
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Moving from a region of India where temperatures rarely fall beneath 10°c in winter, to Skellefteå where winter temps are usually around -10°c (and colder) took some adjustment from the Chavhans. But they cracked it, and how! Such…lnkd.in/dyuRTY4K lnkd.in/dkjSnZXC
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I first raved about Diamanto Burström's restaurant, Nordanågården, way back in the first issue of Norrland Living in February 2022. It was clearly a world-class restaurant driven by a passionate chef and CEO. She is an inspiratio…lnkd.in/g2YuK8ih lnkd.in/ga6_p4-x
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The decision to desegregate schools in 1954 had a lasting impact on the US education system: buff.ly/3ZmhNUt @Humanitarian_Wk
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It can be a lonely life being an international PhD student. But Sami Kabir is such a cheerful soul. "I miss my family members, of course, very much; my parents, my spouse, everybody is in Dhaka in Bangladesh. My wife gave birth to…lnkd.in/dj2R7NX4 lnkd.in/dbjjzk29
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Gratitude can be a powerful tool to grow your business. Here are 5 ways to get started: buff.ly/3F12HLe #Gratitude #BusinessGrowth @natfluence
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Easy Ways to Eliminate Your Business Bottlenecks (#073) buff.ly/3W8fiDY @dougthorpe_com
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