The creative comms agency helping brands do better, through impactful & inclusive campaigns | Rydym yn creu cyfarthrebiadau ystyrlon yn helpu brandiau i lwyddo.
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ALT A background image of an elderly man wearing a turban with a long white beard. He is stood next to a younger woman with long brown curly hair. They both appear to be looking and pointing at something in a shop window. The title says "Creating a consistent approach to inclusive communications: our audit and recommendations for Macmillan Cancer Support."
ALT A black background with white text, titled "The Brief". This slide outlines what we were asked to do by Macmillan Cancer Support.
ALT A black background with white text. This slide shows the steps we took to achieve Macmillan's goals. There are five goals in total, and each one is outlined within a pink octagon.
ALT Black background with white text titled "The solution". This slide uses bullet points to breakdown the steps we took to meet Macmillan's brief.
ALT A picture of Natalie and Kath inside The Ivy restaurant. Natalie is a young white girl in her twenties. She has short blonde hair and is wearing a black blazer. Kath is a young white girl in her twenties. She has long brunette hair and is wearing a grey blazer.
ALT A table full of food at The Ivy restaurant. There are multiple dishes and drinks spread across the table.
ALT An image of Natalie and Kath at the dinner table with two representatives from Censuswide.
ALT CEO of Folk, Sharon, with Justin, Head of Marketing for Admiral Insurance. Sharon is a white middle aged woman with long blonde hair. She is wearing a dark spotty dress. Justin is a white middle aged man with short grey hair and a grey beard. He is wearing grey suit trousers with a white shirt. They are both smiling at the camera. Justin has his arm around Sharon.
ALT A picture of Justin, smiling at the camera and holding his award. Justin is a white middle aged man with short grey hair and a grey bear. He's wearing a white shirt and beige jacket. He is smiling at the camera.
ALT A picture of the Popeyes drive thru in Cardiff Bay with cars going through the drive thru. Text over the image reads "Driving people mad for chicken: local rugby club open Wales' first ever Popeye's drive thru"
ALT White text on black background. The heading reads "The Brief". The text beneath reads "Launch popeye's first ever drive-thru in the Welsh capital, build on the local buzz for its famous 'Louisiana Chicken' across Cardiff, as part of a number of new restaurant openings". On the right of the slide is an image of a Popeyes worker handing a branded bag of food out of the drive-thru window.
ALT This slide is details the solution to the brief. It tells how approached local media titles, worked with influencers and partnered with local grassroots rugby club, Fairwater Rugby Club, to create a buzz around the restaurant opening.
ALT Black background with pink octagon shapes. Inside each pink octagon is white text detailing the results of our campaign.
ALT A picture of our Senior Account Manager, Beth. She is a young white woman with long blonde hair smiling at the camera. Text on the photo says "Happy Folkiversary Beth, Senior Account Manager".
ALT 5 pictures to sum up Beth. 1 is Beth stood by a bright blue Tesla. 2 is Beth in the office holding her rabbit, Truffle. 3 is Beth and the rest of the team enjoying drinks at a bar. 4 is Beth's pet rabbits, Truffle and Tofu. 5 is Beth and some other team members celebrating at an awards night.
ALT White text on black background. The text reads "What's new in inclusive comms this week".
ALT An image of Jews LGBTQ groups smiling at the camera and waving flag. The headline below the image reads "Jewish LGBTQ+ groups withdraw from London Pride".
ALT Image of The Big Pit National Coal Museum in Bleanavon, Wales. Headline below the image reads "The Big Pit will play a pivotal tole in creating an anti-racist Wales".
ALT An image of a graphic from Absolut Vodka's recent campaign. In the image there is an illustrated version of a vodka bottle with the text "Call it a night". Headline below the image reads "Absolut Vodka says "call it a night' in a warning against drunk banter".
ALT Graphic advertising Folk's first webinar. The graphic is predominantly pink text on a black background. The test reads "Join our webinar 'How marketers are really using AI.' In this bite-sized 15-minute webinar, we talk through three real ways marketers can use AI, and the right tools for the job." At the bottom of the graphic is a black and white image of Associate Director, Chris Marshall, who is hosting the webinar.
