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Decided it was time to update my portfolio!
The old version didn't reflect my current skill level. So while I compile all the case studies, here's a temporary version. ✨
Built with @framer. I've added scroll behavior too.
Feel free to check it out below 👇
Ashwin Pradeep Kumar retweeted
• Brand identity and Art Direction by me
• Web design and @framer development by @thereal_apk
• Illustrations by @VezeteuRazvan
It's always a joy to bring existing brand assets to life.
Can you guess how I implemented this animation in @framer?
hero_V1 → hero_final_animation
We explored a few hero section directions for @heyparkerdotai. But nothing quite clicked.
A typewriter felt too dated.
The maze felt too literal.
We finally landed on the vintage Mac.
The perfect metaphor for a new era of advertising.
Check out the website here:
heyparker.ai
An early baobab studios website concept that didn’t make the cut.
I loved the TV as a portal concept, but it wasn't the right fit for the project. So, we went for something much simpler.
Good news: the concept eventually found the project it was meant for.
While designing the new @rectanglesfm website, we wanted every visual to feel tactile and human. Not an afterthought.
The testimonial cards became little physical artifacts.
Torn notebook paper.
Printed photo stamps.
A bit of intentional mess.
Small details to make the experience feel much more personal.
Exploring how shaders + textures + blending modes can be stacked in @figma using a non - destructive workflow.
Interesting how the order of effects/ interacted layers change the result.
It’s been a minute!
Here are some visual explorations from a project I worked on.
Combined gradients with a computational design aesthetic.
Ashwin Pradeep Kumar retweeted
Forget trying to design everything in Figma. You can build your own design tools with AI.
Introducing Toolcraft - a starter kit and UI library for building beautiful creative apps. It's free and available for you today.
npx @pixel-point/toolcraft create
Use it to build apps to stylize images, create WebGL shaders, Three.js scenes, animations, photo editing tools, or whatever else needs a canvas and controls.
Toolcraft gives you the full architecture in a single solution. It comes with:
- plenty of UI components: sliders, pickers, timelines, curves, and more
- built-in canvas, export, and toolbar setup
- AI instructions to help the agent deliver a great result to you
With Toolcraft, you don’t need an extensive prompt. Just explain what type of visuals you want to build, attach references, and wait.
It’s been a game changer for our design process.
Watch the full video on our YouTube channel with all the details and examples.











