The Automations Guy

The easiest way to impress a new client: - Collect their email address through Typeform - Create a "handwritten" note in Handwrytten - Use Zapier to automate the entire process You just improved customer retention in 5 minutes.

You need both execution and vision in a creator business: Execution • Building products • Optimizing funnels Vision • Who is my audience and what do they want? • Long-term vision

Which creator do you watch and think, “This content is unbelievably good”?

4 basic reasons podcasts fail: • Less than 30 episodes • Poor production quality • Topic too broad • No unique POVs The last one is hard to teach.

To grow an audience, clarify the message. To leverage an audience, clarify the offer. To build an ecosystem, clarify the goal.

More podcasts need to utilize SMS. A quick text saying: “Hey, just dropped a new episode with [guest]. He mentioned [something crazy]. Check it out here.”

The power of an ecosystem: When your content, services, products, and offers all work together seamlessly to 10x the output as a whole, you create a sustainable, lucrative business.

A question I get asked often: What does it mean to leverage an audience? Leveraging an audience means turning the influence you’ve earned (through building an audience) into assets that move you closer to your ultimate goal (money, deal flow, etc).

Many creators could make 3x what they’re currently making, but most just want to create content. Leveraging an audience is boring, but that’s what rings the cash register.

3 stages of creators: • Beginner: audience without leverage • Intermediate: audience & leverage • Expert: full ecosystem The first is a hobby, the second an income stream, the third a business.

Unpopular opinion: You don’t need millions of followers to make a lot of money through your audience. Small, but mighty. It’s a thing.

Examples of leveraging your audience: • Brand partnerships • Ecom product • SaaS product • Community • Course • Network • Deal flow Your ecosystem should transition influence to whatever your goal is.

Large audience ≠ Millions of dollars There are lots of creators with millions of followers who make little to no money. Growing an audience is different than leveraging an audience.

3 reasons creators under-monetize: • Focused solely on growing audience • Misunderstand why their audience listens to them • Low quality backend product All are fixable.

Building an audience ≠ Leveraging an audience They are two different skill sets. Not knowing how to do one or the other doesn’t expose a lack of intelligence. It simply means you haven’t learned that skill yet.

How to leverage your audience: • Label your ultimate goal • Identify the value you provide to your audience • Build the bridge between the two Without this: • You'll confuse your audience • You'll under-monetize.

Careful of those who have easy answers to hard questions.

Big companies: Employee count should not be an excuse to have a clunky operation. Better systems → 🚀🚀🚀

Recharging looks different for everyone. For some: drinks with friends For me: online chess Don’t think there’s a “right” or “wrong” here.

Pillars of an efficient operation: • Stupidly clear & abundant SOPs • Maximized employee potential • Increased profit with effective tool monitoring • Improving ROI per employee by reducing busywork • Streamlined communication between teams This is the way.