🇨🇦 🇫🇷 content strategist, theatre actor | he/him
Unceded Coast Salish Lands
Joined September 2009
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How do you get your theatre company's website to show up on Google? Here are some simple tweaks you can make today that will help you show up on Google.
thomasgage.com/blog/seo-tips…
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I grew to 40k+ followers in 11 months by helping people.
It's the golden ticket to quick + valuable growth.
Here are 17 ways you can build authority while building others up:
I believe that even a theatre manager juggling sixteen other priorities can single-handedly turn their company's website into an awesome force that attracts your audience, generates interest in what you do and sells tickets.
As long as you know what to focus on improving.
I wrote a guide to help theatre companies prioritize what to focus on to improve their online presence.
thomasgage.com/blog/improve-…
ALT Step-by-step guide to improve your online presence - a guide to digital strategy for theatre companies
@PacificTheatre @TheCultch @theArtsClub @United_Players @pitheatre @FirehallArtsCte @TheatreJupiter @TheatreInVan @PTC_Playwrights @GhostRiver @GVPTATheatre @Vertigotheatre @beyondwallsTPM @Seizieme @crowstheatre @BalletBC
When clients are overwhelmed about info you’re giving and start to tune out, you’ve probably not done a good enough job telling them why they need this: what problem does it solve or what does it allow them to do?
When you do that well, they get energized and get itching to go.
Why the lack of diversity in #Oppenheimer matters.
The first argument you hear defending a lack of diversity is that this is a period piece.
Now of course women and other people who weren’t white existed back then like they do now.
But that’s not the main point.
Who in this planet has Oppenheimer not affected, unfortunately? Nolan could have chosen to shed a light on a very different perspective.
He could have stretched himself, empowered women of colour and told a masterful story.
But unfortunately he didn’t. Maybe #Oppenheimer will still be good. But it’s a part of a growing work that shows a consistent narrative:
Nolan only tells his stories for people who look like him.
I have bad news: content doesn’t manage itself.
You can design systems and build processes that make it more efficient.
You can automate workflows and even defer the creation to AI.
But you’ll always need someone to manage it. Sorry.
#contentstrategy