Brand Strategist | Author | Keynote Speaker l Named Top Youth Marketer @inc Magazine | Read My Book #TheGenZFrequency
San Diego, CA
Joined October 2014
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Gregg L. Witt retweeted
𝟱 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗿𝗲𝘃𝗲𝗮𝗹 𝗮𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀
🤝Assemble an expert team strong in ideation
🧚Approach youth projects with imagination
👨🔬Start research in small test groups
🎮Gamify engagement
👥Avoid treating youth like younger versions of their parents
Gregg L. Witt retweeted
It’s been a long time coming, so what will Gen Z’s Summer 2022 look like? ☀️ We’re looking through the data to get a picture of their intentions.
fanbytes.co.uk/gen-z-summer-…
#genzmarketing #youthmarketing
Gregg L. Witt retweeted
Get your #GenZ & Alcohol questions answered live during our upcoming panel on May 26th. We'll overview brand new Gen Z alcohol consumption and purchasing insights, followed by a live panel with @thinkwithwitt, @cubicle57blog, & @aneeshdaone
goknit.com/gen-z-alcohol-web…
Weekly youth market and social media trends: #TikTok Doctors, Nike Influence Campaign, David Dobrik’s Generosity, Travis Scott and Kid Cudi Try Breaking Spotify The Stream, And More! linkedin.com/pulse/tiktok-do… #Genz
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#complexcon2019 | A most colorful blend of fashion #popculture and #sneakerhead significance | Thank you @ComplexCon!
Gregg L. Witt retweeted
Gen Z stats for brands seeking to engage younger audiences: by 2020, Gen Z will make up 40% of all US consumers | #consumerinsights #youthmarketing
For #GenZ, diversity is more than a buzzword. It is their reality, it's their expectation and well, let's be real... it's about time!
The most current U.S. Census noted that there was a 50% increase in bi-racial youth since 2000, up to nearly 4.5 million (US Census, 2010).
Targeting younger audiences? Then stayed tuned In to the youth social eco-system and see trends before they undercut your plan.
#TikTok and you don't stop..
;-)
“IF YOU GIVE KIDS THE INSPIRATION AND TOOLS TO CHANGE THE WORLD, IT WILL CHANGE THEIR OWN LIVES IN THE PROCESS.”
@craigkielburger Founder @WEMovement
Photo: #Yellowbrickco
#futureofwork
#genz
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Think about it..
Stop and figure out what authenticity means before trying to be authentic. Don’t jump on a bandwagon and think you belong to an audience or trying to be part of a culture by throwing simply money at it. It's the WORST thing you could do. #socialmedia #GenZ
Did you know?
According to a 2017 study by the World Bank, 42% of the world’s population is under the age of 25, with most of that growth taking place in South Asia and Sub-Saharan Africa, comprising almost half (525 million) of the global youth population (Kokhar, 2017). #genz
A day late, but not a tweet short --> celebrate the first-ever #NationalPeriodDay to raise awareness of period poverty. It’s the number ONE reason girls miss school globally and that makes it a big deal. Follow the @bloodygood__ organization! #genz #socialchange
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Engagement Marketing 101: Don’t be a fair-weather friend, develop meaningful relationships with youth audiences. Even Nike thought couldn't just jump in and deliver footwear without knowing their audience, they tried before getting it right with #NikeSB and failed. #youthculture
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Feels SO good to be back on board! If you’re gonna talk the talk, you gotta walk the walk. #youthmarketing #genz #skateboarding – at Oceanside, CA
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Thank you. Thank you very much my friend! 🙌🏻 – at Oceanside, CA
I had the pleasure of meeting @thinkwithwitt yesterday at the @GenZSummit. His presentation was AMAZING. He gets how to reach Gen Z better than any speaker I've heard! I was stoked when he signed a copy of his book for me. A must read for youth-oriented brands!
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🙏🏼🙏🏼🙏🏼 – at Garden Grove, CA
And social media is a factor.....Suicide is Gen Z's second-leading cause of death, and it's a worse epidemic than anything millennials faced at that age businessinsider.com/cdc-teen… via @businessinsider
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