ThoughtGeist retweeted
People say it takes 21 days to build a new habit. It’s bullshit. You can’t put a set time on it.
It depends on various factors:
> Emotional intensity of habit
> Frequency
> Physiology
If you really want to build a habit, optimize the above
ThoughtGeist retweeted
Your startup will be dead like rest 98%, if it dose not have these 3 things:
> Solves a bleeding-neck problem (or it’s trash)
> Scales without you being a wage-slave
> Packaging/brand so sexy people buy with their feelings
Miss one = ngmi.
ThoughtGeist retweeted
I took a quick look at website... Some suggestions:
1.) Offer reframe
Currently it's a bit "nice-to-have" positioning rather than this "puts out the fire that's holding you back" positioning
The problem you solve: Users struggle to find answers in docs
The problems of the problem you solve (i.e they are created by the original problem but the ACTUAL PROBLEMS):
- High support load
- Low product activation
- Too much time spent on onboarding
- High churn
You need to iterate your positioning so the COST of not buying > the cost of the pricing plans ($45-99)
Potential fixes:
1. Speak to these pain points more... On the home page, outreach campaigns, in your content, etc.
"We decrease Churn by doing X,Y, Z"- educate & show
"This is how we cut support tickets by x%"
2. Run onboarding sequences for the above (tailor experiences to solve the above issues, can also gamify, or make a "14-day challenge")
2.) Action-based Guarantee (Optional, but good)
"If you take part in one of our onboarding challenges and don't see an improvement in your key metric (product activation, support tickets, etc.), we'll give you another month for free"
The idea is that they will probably take part in the onboarding challenge then unlikely need another month.
3.) Trial... Just make it a 30-day trial bro, or at least 14-days.
One of your value props is analytics.
The more analytics they collect, the higher the chance they justify buying CrawlChat. It's very difficult to collect that amount in 7-days.
Also your goal is to make this something they use as a core part of their business. Difficult to do in 7 days.
Unless there is some financial reason I'm not seeing, make it 30 days.
4.) The Market
I'm not a dev but correct me if I'm wrong... There's endless alternatives all with similar positioning.
- Docsbot
- Kapa AI
- readme AI
I know they are slightly different like Kapa targets API-heavier or whatever but point probs still stands.
(Granted I may not see the difference because I am not a dev, feel free to correct me here.)
What do you differently?
I would maybe switch the whole entire category to something like:
“An AI-powered activation and support automation platform that cuts your ticket load and boosts onboarding completion.” - Or something cooler but you get the gist
Even that is probs quite competitive, but you could even take it further and add vertical positioning
(eg. enterprise b2b saas w/ technical onboarding or crypto/web 3.0- however research/think about in detail whether they already have smth like this and/or whether/how they'd switch... IDK - research/think)
Then you can charge way more ($300+/mo) too or even drop the trial & add a guarantee such as:
- If you do X (X = actions that guarantee success with your product),
- and don't get Y (Y = Result they want such as decreased churn or support tickets)
- then we will Z (risk reversal: give you another month on house, refund, or both)
All of this is assuming it's an offer problem lol if you have a traffic problem I can write part 2 ig lol
Disclaimer: this was just brain dump so some of it might need more thought or whatever, but you can bounce off above & change as needed
ThoughtGeist retweeted
here are a few more interesting guides
these ones are even better than the last ones
you will get to $10k/month before christmas
rt + comment “2026” and I’ll send it over
(follow for dm)
ThoughtGeist retweeted
I used to work with a UK gambling company group that offered new players 200 free spins on 1st deposit.
The problem: People would sign up, burn through the spins in one session, and disappear.
I offhandedly suggested to the marketing manager that they try a different structure (to increase habit-formation and retention)
Instead of giving all 200 spins at once, break them into a 10-day sequence.
Deposit £X → get 20 spins per day for 10 days.
They ended up running it.
And while I never saw the internal numbers, they’re still using that exact structure years later.
The marketing manager even posted on LinkedIn about boosting retention using that offer lol
So it clearly worked.
ThoughtGeist retweeted
The most effective framework to reach goals
Every cause has an effect.
Every effect has a cause.
Your goals = effects.
What are the causes behind them?
Break them down to the SPECIFICS:
> Inputs (Offer, content, ads, etc.)
> Frequency (When and how often)
> Other variables (Trust signals, ‘quality’ factors, etc.)
Now write down the amount of INPUT (causes) required to make it UNREASONABLE to not achieve said effects.
ThoughtGeist retweeted
“Too expensive” never means “Too expensive”.
If someone offered the prospect a lambo for $10k, they find the $10K.
It means your perceived value/cost equation is off.
ThoughtGeist retweeted
Most SaaS founders don’t even use their own product enough to know why users quit.
ThoughtGeist retweeted
More SaaS companies should use the
“refund if X outcome achieved”
The opposite of a traditional money back guarantee.
Instead of offering money back if the customer requests
(i.e usually they didn’t use the app properly or forgot about it, etc.)
Offer money back IF they achieve desired measurable outcome
For example, for a cold email service…
IF they send 3000 emails & get 150 replies
- they can have their first month subscription cost refunded.
What’s the point?
Anyone who signs up will use the app properly to hit those targets
The users that hit those targets will stay anyway
because they are getting the desired outcome.
ThoughtGeist retweeted
My grandad sold/leased cranes and managed 9 figure construction accounts.
He taught me a crucial rule that always stuck:
Every founder needs “bread & butter money.”
Not optional.
It’s survival.
Thread:
ThoughtGeist retweeted
Replying to @thoughtgeist
Such a good point.
They don't use it themselves.
Let alone talk to their users.
ThoughtGeist retweeted
Replying to @thoughtgeist
Yeah, just saying it takes 21 days is overly simplistic.
ThoughtGeist retweeted
You keep adding.
More tasks, more hacks, more tools.
Break the pattern.
Try subtracting.
Subtraction reveals the essentials.
Complexity is often just a high-cost distraction.
ThoughtGeist retweeted
The goal of an upsell is to increase MOMENTUM.
The problem with most upsells is that they increase EMOTIONAL COMPLEXITY…
→ Often the customer wasn’t even aware that they needed the upsell to achieve the desired outcome.
That’s bad.
ThoughtGeist retweeted
Mass-market 'marketing' guys never fail to amaze me
"Drive traffic to a landing page selling a $150 product & you're making $165k/year"
Breakthrough never-heard-before insights here (playing)
Even though it seems 'simple' in hindsight, it's truly not that easy
Do you know HOW MANY variables go into product creation, conversion mechanisms & traffic to crack something like this?
If it were as easy as portrayed, everyone & their aunties would be running widely profitable conversion mechanisms
The funnels you see ripping (especially on cold) are operated by BTS marketing guys, autistically obsessed about every piece of the puzzle. Positioning, audience research, market research, creative, media buying, product creation, CRO, conversion economics, copy - everything
To become a GREAT, you need to be autistically-obsessed
Because if you don't, you'll get lapped by the marketer who is
ThoughtGeist retweeted
If you’re not making offers.
You’re not making money.
Nobody will magically pay you if you have nothing to offer.
ThoughtGeist retweeted
Everyone’s focused on volume.
When in reality?
Data is THE priority.
Whoever closes their feedback loop the fastest?
Wins.
Sure, spamming DMs works.
And posting content works.
It all does.
But the people who make the most money here are the ones who improve based on data.
Unfortunately numbers don’t lie.
But your social media manager probably does.
So that’s why we spent months building a meticulous, robust, accurate, and automated feedback system for @amplifyrAI.
1) You fill out onboarding
2) Press create
3) Press schedule
And the data begins to enter the system and improve based on your personalised KPIs (which will be set for you automatically based on your onboarding info).
Day by day, your content gets smarter.
0 input. 0 labour.
Just a system that improves while you sleep.
The days of paying $5k/m for content are over.
So why waste another dollar?
Why waste another hour?
The discount isn’t fixed.
It was 75% two weeks ago.
It’ll be 50% in December.
Join the waitlist now and get 60% off FOR LIFE.
amplifyr.uk
ThoughtGeist retweeted
People don't talk about autism aura in internet biz enough
Barely talk on a sales call, clearly awkward & autistic, but drop one hyper-detailed insight and they instantly trust you.
Half the highly-obsessed, detailed, and analytical biz creators dominating their niches scream autism
It's autism season boys















