Understanding the AI opportunity in advertising and marketing. Sign-up: https://xitter.cf/t.co/JglqFMs8kF
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Joined April 2025
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Today's tips for Friday, October 23.
* WPP builds creative AI that learns from its work.
* Walmart opens to AI shopping agents, eyes ads.
* What about FreeWheel? AI awaits Comcast split.
* Survey: AI doesn’t win the sale.
* Meta automates ads, shifts liability to advertisers.
* Reaction: Meta earnings hot takes from Dan Salmon, Karsten Weide.
* Anthropic previews Claude Duet; OpenAI uses AI agents for bio research; Kevin Weil is back with Warp Sciences for drug dev.
* More: MDM podcast on Amazon's ad biz; Google bidding controls; TransUnion transaction matching; Basis layoffs.
Get tipsheet: tipsheet.ai/news/wpp-nvidia-…
Today's tips for Thursday, October 22.
* Kevel raises $52 million for retailer-controlled AI.
* ChatGPT ads expand globally, court brands.
* Agencies challenge DSP economics in AI era.
* What about those Netflix ad tech delays?
* Netflix rolls out more ad tech, too.
* Earnings reports – Meta crushes Q3.
* Meta advances gen AI for ad recommendations.
* LLM developments: AI fuels IT growth, OpenAI on Google Cloud, Claude designs toxin binders.
* More: Industry AI talks, FTC clears Publicis/LiveRamp deal, AI agents challenge sellers, Salesforce’s Kihn on Braze deal.
Get tipsheet: tipsheet.ai/news/kevel-comme…
Today's tips for Wednesday, October 21.
* Salesforce buys Braze to accelerate agentic marketing.
* IAB Tech Lab: Apple threatens publishers.
* Google adds KYC-style checks to fight AI scams.
* AI consumer research turns into ad targeting, says Resonate.
* LLM developments: OpenAI on coding; DeepSeek open-sources; Meta's Muse momentum.
* More: Paid GEO with Evertune; Bazaarvoice, Profound team up on GEO; Reuters on AI production revolution; Pinterest makes case for visual search ads.
Get tipsheet: tipsheet.ai/news/salesforce-…
From the call with Wall Street: Delays in advertising product launches and partner integrations, rather than weak advertiser demand, are Netflix’s stated explanation for the shortfall.
Netflix Stock Falls Despite Solid Q3 Results On Lowered Q4 Revenue And Advertising Guidance deadline.com/2026/10/netflix…
X advertising revenue jumped 18.5% year over year to $538 million in Q3, according to parent SpaceX's earnings report.
Q3 2026 Financial and Operational Results xitter.cf/i/broadcasts/1PKqrNbLZ…
tipsheet.ai retweeted
Apple announces what we have been talking about for a couple of weeks — pixel blocking on both a first and third party basis.
Interesting that they are so committed to web privacy but unwilling to do anything about in-app fingerprinting. Hmm.
Today's tips for Tuesday, October 20.
* The Verge's AI search blind spot.
* Some publishers leave door open to AI search.
* Can AI agents solve CDP integration problem? Minerva wants to.
* ChatGPT Ads look more like the conversation.
* LLM developments: Meta mega-wattage; More open-weight models; Gemini's Jeopardy moment.
* More: AI creative feedback loop and Adverteyes; Blocking CTV ads; Salesforce primer on agents; Mutinex measuring AI.
Get tipsheet: tipsheet.ai/news/verge-ai-se…
Today's tips for Monday, October 19.
* ChatGPT’s expanding measurement partner list.
* Guitar heroes: Fender, Marshall want AI to know their brands.
* Debates: Going server-side.
* The quarterly earnings tidal wave: Meta this week.
* LLM developments: Beam's open-source AI model; Seufert on Muse and Apple hardware; China AI.
* More: AdCP 3.2 for marketers; Reach pressures OpenAI; AI Mode + Personal Intelligence ads; AI media in Q3; Euro RMN news.
Get tipsheet: tipsheet.ai/news/measurement…
Today's tips for Friday, October 16.
* Google’s new cart. Next stop, ads?
* Careers: Anthropic loves ads, pass it on.
* Meta gives brands new ways to buy attention.
* Fox takes agents into linear TV buying.
* Chime is making data creative with AI.
* OpenAI builds its ad sales machine.
* LLM developments: Google's AI pilot program for publishers; Amazon launches AI devices; Muse Spark Open.
* More: Kargo on AI media buying; affiliate publishing; Thrad sourcing inventory; Google Ads API update.
Get tipsheet: tipsheet.ai/news/ucp-univers…
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Thank you @tipsheetai for covering our @cloudX Orchestrator multi mediation launch ... cloudx.ai/posts/introducing-…
Today's tips for Thursday, October 15.
* CloudX brings orchestration to mobile ads.
* Prebid opens door to agentic ad servers.
* Magnite, LG bring agents to the home screen.
* ChatGPT Ads busy Down Under.
* Chatbot Character[dot]AI files for bankruptcy.
* Google adds controls amidst AI automation.
* Stagwell lands ServiceNow for AI marketing.
* eMarketer: Google AI Mode wins.
* LLM developments: AI opportunity for Europe; Health care and AI; a critical materials AI startup.
* Eric Seufert on ad wars; CMO on LLMs; Trey Titone on retail media risk; Adam Epstein's Amazon DSP musings; YouTube and incrementality.
Get tipsheet: tipsheet.ai/news/cloudx-orch…
Today's tips for Thursday, October 15.
* CloudX brings orchestration to mobile ads.
* Prebid opens door to agentic ad servers.
* Magnite, LG bring agents to the home screen.
* ChatGPT Ads busy Down Under.
* Chatbot Character[dot]AI files for bankruptcy.
* Google adds controls amidst AI automation.
* Stagwell lands ServiceNow for AI marketing.
* eMarketer: Google AI Mode wins.
* LLM developments: AI opportunity for Europe; Health care and AI; a critical materials AI startup.
* Eric Seufert on ad wars; CMO on LLMs; Trey Titone on retail media risk; Adam Epstein's Amazon DSP musings; YouTube and incrementality.
Get tipsheet: tipsheet.ai/news/cloudx-orch…
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Today's tips for Wednesday, October 14.
* Meta engineers on AI inference for better ads.
* Q3 earnings: Publicis ‘not exposed’ to Apple Safari changes.
* GEO strategy includes 24-hour turnaround, says Motorway marketer.
* Morgan Stanley analysts on Unity, Applovin and AI.
* LLM developments: ‘Context Engine’ for teams; Apple's AI at home; Google reasoning.
* More: Cloudflare talks AI monetization; Google API releases increase; TripleLift sells Uber Graph access; Aperiam's event; Reddit vs. Perplexity.
Get tipsheet: tipsheet.ai/news/meta-engine…
Today's tips for Wednesday, October 14.
* Meta engineers on AI inference for better ads.
* Q3 earnings: Publicis ‘not exposed’ to Apple Safari changes.
* GEO strategy includes 24-hour turnaround, says Motorway marketer.
* Morgan Stanley analysts on Unity, Applovin and AI.
* LLM developments: ‘Context Engine’ for teams; Apple's AI at home; Google reasoning.
* More: Cloudflare talks AI monetization; Google API releases increase; TripleLift sells Uber Graph access; Aperiam's event; Reddit vs. Perplexity.
Get tipsheet: tipsheet.ai/news/meta-engine…
Today's tips for Tuesday, October 13.
* Zeta Global expands ‘beyond marketing.’
* Is ad tech next for Skydance?
* From CDP to AEP: data platforms add agents.
* Ad Age: AI commerce + advertising tips.
* Agencies and ChatGPT Ads plans.
* Hot takes on the Amazon DSP.
* Meta’s Incremental Attribution may be better.
* Google’s machine-readable march.
* People moves: Smartly names new CTO.
* LLM developments: TypeSafe raises “Series AI”; Satya Nadella speaks; Meta's models for agents.
* More: The physical is in vogue; Kantar and Microsoft; Pay-with-data walls are back; ID5 strategy; Pharma ads and AI.
Get tipsheet: tipsheet.ai/news/zeta-global…
Today's tips for Friday, October 9.
* ChatGPT Ads suddenly passes 60k advertisers.
* O’Kelley promotes Universal Buying Platform (UBP).
* Debates: SPO, agent interoperability.
* Expedia eyes non-travel ads in AI era.
* Retailers extend access, retain control of data.
* How to make an AI-native marketing org, according to Liquid Death.
* Google AI Overviews expand into branded search.
* LLM developments: Gemini agent; Amazon Alexa with AI; AI startup Manus raises funds.
* More: Agents today podcast; Google AI tactical moves; Agentic Buying and CTV; Walmart strategy: Ads and U.S. economy.
Get tipsheet: tipsheet.ai/news/chatgpt-ads…
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Today's tips for Thursday, October 8.
* Google, Unity let anyone create games with AI.
* Walmart Connect: Expanding audience partnerships; Vibe self-serve CTV role.
* Meta brings AI closer to campaigns and checkout.
* Omnicom Media and Rembrand scale streaming in-content ads.
* Agents for advertising: Snowflake, Olyzon and Amazon DSP.
* eMarketer: AI visibility is an ad tech brand game, too.
* SAP: CMOs need to worry about the data layer.
* LLM developments: Anthropic's Haiku 5.5; OpenAI's GPT‑6 and Intelligent UI; Musk on Grok Bot as AI harness.
* More: On Apple blocking; Muse and agents; Agentic roles; AI & marketing teams; Stagwell rebrands agency.
Get tipsheet: tipsheet.ai/news/unity-googl…
Today's tips for Thursday, October 8.
* Google, Unity let anyone create games with AI.
* Walmart Connect: Expanding audience partnerships; Vibe self-serve CTV role.
* Meta brings AI closer to campaigns and checkout.
* Omnicom Media and Rembrand scale streaming in-content ads.
* Agents for advertising: Snowflake, Olyzon and Amazon DSP.
* eMarketer: AI visibility is an ad tech brand game, too.
* SAP: CMOs need to worry about the data layer.
* LLM developments: Anthropic's Haiku 5.5; OpenAI's GPT‑6 and Intelligent UI; Musk on Grok Bot as AI harness.
* More: On Apple blocking; Muse and agents; Agentic roles; AI & marketing teams; Stagwell rebrands agency.
Get tipsheet: tipsheet.ai/news/unity-googl…
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Today's tips for Wednesday, October 7.
* OpenX adds HUMAN signals to decisioning.
* Agentic ad platform pubX gets funds, acquires.
* Microsoft: Feed AI the full catalog.
* Advertising Week NY: LUMA’s Kawaja and Firsthand.
* Databricks connects to Meta ads.
* Tinuiti wants a place in the agent stack.
* How to create trust signals, by Google.
* LLM developments: Mistral's latest model; Personal Agent Protocol; Anthropic funding startups.
* Debates: Agentic media buying with Brainlabs’ Daniel Gilbert.
* Pinterest’s tvScientific bet: intent meets AI.
* More: Apostra feature; Newton Research/RPA partnership; AI agents revenue 2027; WBD measuring; and Google's AI pitch.
Get tipsheet: tipsheet.ai/news/openx-human…
Today's tips for Wednesday, October 7.
* OpenX adds HUMAN signals to decisioning.
* Agentic ad platform pubX gets funds, acquires.
* Microsoft: Feed AI the full catalog.
* Advertising Week NY: LUMA’s Kawaja and Firsthand.
* Databricks connects to Meta ads.
* Tinuiti wants a place in the agent stack.
* How to create trust signals, by Google.
* LLM developments: Mistral's latest model; Personal Agent Protocol; Anthropic funding startups.
* Debates: Agentic media buying with Brainlabs’ Daniel Gilbert.
* Pinterest’s tvScientific bet: intent meets AI.
* More: Apostra feature; Newton Research/RPA partnership; AI agents revenue 2027; WBD measuring; and Google's AI pitch.
Get tipsheet: tipsheet.ai/news/openx-human…
Today's tips for Tuesday, October 6.
* OpenAI brings visual ads to ChatGPT.
* OpenAI builds the sales operation to scale ChatGPT Ads.
* TikTok applies AI across shopping, lead gen and campaign management.
* Google’s ad tech remedies could shape signals, routes AI buyers use.
* Apple reverses course on The Trade Desk bidder.
* Developments: OpenAI on EU text provenance; AI subscription analysis; Cohere’s North 2.
* More: Zeta Global buys GEO firm; AI-powered IP enforcement; Google Ads campaign localization; Instagram AI songs; and SMB AI marketing.
Get tipsheet: tipsheet.ai/news/visual-ads-…
