Marketing Professor & Researcher | PhD | Digital Marketing Topics | Consultant & Speaker | BBQ Lover | Detroit sports fan | Collector of game used MLB bats
New Orleans, LA
Joined May 2009
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In this segment of #BehindTheAd, we discuss my online incivility research published in @JofInteractive, @JSR_Updates, and other outlets. (cc @LOYNO_COB @Loyola_NOLA ) youtu.be/eSLUB-7nDRo
Today in Digital Marketing (TodayInDigital.com) hosted by @TodMaffin
discusses my latest @JofInteractive pub about online incivility, schadenfreude, & sympathy: redcircle.com/shows/today-in… Co-authored by @AniaRynarzewska @DrDenitsaDineva @ABanuEB & Mehmet Okan
It’s a beautiful day for #bbq. These two smoked pork butts are coming along nicely. About 22 hours to smoke these two 10-pounders at 225 degrees
New study out in @JofInteractive about customer-to-customer comments that are perceived by observers to contain schadenfreude (malicious joyful comments) produce observer sympathy and threaten purchase intent @AniaRynarzewska @DrDenitsaDineva
How should companies react when their loyal customers behave badly on social? Even when such customers are defending a brand, they're still doing damage.
Check out the full study here: bit.ly/3YqPlD2
@toddbacile @DrDenitsaDineva @AniaRynarzewska #marketing #social
Question for you @Alscoop16: Why did you like the Louisville Slugger model E43? Just curious because I collect bats and noticed you used that model. Would love to hear from you! Thanks
Thank you for publishing my work. That was a fun set of studies to create a new construct: observers’ complaint language perceptions on social media
Discover how effective your social media complaint responses are! Explore @toddbacile's latest @JMTPSocial study on complaint language perceptions.
📖: tandfonline.com/doi/full/10.…
#MarketingTwitter #ResearchInsights
ALT Featured quote: “Large brands attending to hundreds or thousands of posts and complaints each hour or day can use the findings here to execute optimal recoveries being watched by the masses.”
Dr. Todd Bacile retweeted
Discover how effective your social media complaint responses are! Explore @toddbacile's latest @JMTPSocial study on complaint language perceptions.
📖: tandfonline.com/doi/full/10.…
#MarketingTwitter #ResearchInsights
ALT Featured quote: “Large brands attending to hundreds or thousands of posts and complaints each hour or day can use the findings here to execute optimal recoveries being watched by the masses.”
We will be talking about personally identifiable information (#PII) in class this week. On a related topic, this is an #amazing story: US identity theft victim wrongly locked up for years is freed with DNA evidence theguardian.com/us-news/2024…
A new publication of mine is now in print: Observers’ complaint language perceptions: a new measure to aid social media service recovery evaluations tandfonline.com/doi/full/10.…
Yes, this is what “not reporting” looks like… which is the same thing as what “no pass interference” looks like
Dr. Todd Bacile retweeted
0-16
2 HOF retired early
1 playoff win in 60+ years
Never played in a SB
Matt Millen
The best QB we ever had left and won a SB his 1st year away
HC took the wind after winning the OT coin toss
Fans across ALL sports...you can't beat the Detroit Lions and it's not even close
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#Lions win. Start drinking the Kool aid, people!
I cannot figure out how / why Justin Fields would be the second rated QB in the #NFC. He is a great running threat but not a very good passer under pressure from what I have seen. There are at least 3-4 QBs I would rank ahead of him
If the newer #GA4 Google Analytics platform is unfamiliar to you then the info on this page may be useful: goo.gle/45pfB14