Co-founder (https://teapawt.net/t.co/96nDwtHWCB) running GTM systems (content, paid, AI revops) for some of the fastest growing companies in the world
Joined January 2022
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HBR asked 208 B2B leaders about AI in their revenue teams. 75% upped their use this year. 11% got more revenue out of it
most of what I see is shiny object syndrome. the thing that still converts best for us is someone on the phone
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Mapped a TAM of 22,000 contacts across 4,800 accounts and enriched every single one
that used to be a two week project split across three tools and a person managing the whole thing
now it's me and Claude Code in my terminal
caveat, this works best for simple TAMs. if yours is more complex it takes longer and needs custom stuff built
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openai just let businesses claim a profile inside chatgpt. what it means if you sell B2B:
1/ your buyers are already asking chatgpt who to shortlist before they ever fill in a form. now you get a say in the answer
2/ the profile is only as good as your positioning. if your site says "we help companies grow", that's what chatgpt will repeat
3/ the insights tell you how people engage with you in chatgpt. that's a new buying signal, and almost nobody will be tracking it
4/ a business agent answering questions means the first sales conversation might happen before anyone on your team knows the account exists
5/ outbound doesn't die here. the person you cold email is going to ask chatgpt about you before they reply
6/ claim it this week and write the description like you're briefing a new SDR on day one teapawt.net/OpenAI/status/21202165…
Now in beta: Businesses in ChatGPT.
Claim your business, manage your information, and get insights on how people engage with you.
Eligible businesses can also build a Business Agent to answer customers’ questions and help them explore what you offer.
openai.com/index/introducing…
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8 years in outbound and I've never seen teams this deep in AI psychosis
everyone's writing their emails, posts and life story with AI. I did it for a while too. went back to writing my own and results seem to be paying off
ALT Reddit r/sales post: With everyone doing outbound with AI slop messages, it's never been easier to stand out
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most buying signals are sh*t if you haven't got your foundations set up
most companies' TAM is way smaller than they think. we've mapped dozens and it's always 50-60% of what the client thought, once you enrich and validate emails and phones
sort that first, signals after
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Being a business owner is one minute being amazed at the advances of AI and the next minute being absolutely irritated at how lazy it is.
This is the actual stack we use to run Advanced Client. 13 tools, one for each job
Claude Code runs our whole GTM ops layer from the terminal and it's connected to every other tool on here
Clay does the live TAM, enrichment and signal scoring
ALT The best GTM tool stack for 2026: 13 tools in 7 categories
In September our website was getting about 20 impressions a day.
On Tuesday we hit a record 2,400 in one day. 13,000 in the last 7 days, 20,000 in the last 28.
We moved it from Framer to Vercel, rebuilt it with Claude and made every page easy for agents to scrape.
Anyone else getting inbound from people who found you through an LLM?
Sales orgs in 2026 look very different to what most are running now
Phone first again. Reps get high confidence dials from a backend team that builds the signal-led lists, so they never touch list building
Cold email moves out of the SDR team and into marketing. Secondary domains, proper warm up, and positive replies go straight to the phone team
ABM is the rep's playground. Warm inboxes, natural DMs
Instead of 15 burnt out SDRs chasing activity metrics you get a handful of elite operators
ALT Outbound Sales 2026 org chart and workflow
90% of our GTM is automated
the other 10% is a person picking up the phone
cold calls are still the single highest converting outbound channel we run. nothing else comes close for creating pipeline
ALT The 1% GTM Playbook: 90% backend automated, 10% frontend human
1.8M impressions in 7 days posting a simple 15 minute video.
@hectorserrranoo just broke the employee content playbook.
Here is what made it work:
1. Aesthetics
Aesthetics matter more than people admit. Hector nailed it with a clean shot, quiet background, crisp audio, and live handwriting on an iPad screen. It fits the exact visual language of the SF tech audience he is talking to.
2. Lived experience
He isn't theorising. He documented the exact processes and numbers he achieved running paid ads at Wispr Flow. Real ad accounts with real execution.
3. Pain + Solution
He tackled the exact bottleneck founders and growth marketers obsess over: making paid acquisition scalable and profitable. The reach shows how deep the pain is, and the video walked through the fix step by step.
Such a simple and effective playbook
You see this all the time with cold email and it’s always from people with the worst offer you could possibly imagine.
I call it “offer psychosis” and basically they reach the point of insanity not understanding why their business is dying.
Best course of action is sending them a fazio or hormozi video and hoping they go down the rabbit hole
