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TPV uses data, analytics and experience providing comprehensive social media data and bench marking to prepare for comprehensive athlete services.

Atlanta, GA
Joined October 2023
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Our overview of college football compensation releases tomorrow. A realistic view of the current marketplace.
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We have started to receive inquires about school-specific (athlete and official) social media account data. We have it and can deliver that on a regular basis. A few providers have exited the business. Feel free to each out.
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Total Player Value retweeted
👀 "Lawrence estimates that 80% of NIL transactions go undisclosed, a rate he expects to stay the same..." Startling admission and observation from the "leader in data reporting and market insights."
The NIL Clearinghouse will not be easy, nor cheap. Bloomberg with a great breakdown here: bloomberg.com/news/articles/…
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With football roster spending projected to increase by at least 50% for the 2025 season, top spending programs will spend an average of +$350k per player ($30M/85 players).
NEW: Ohio State is working to retain its top talent after winning the National Championship... Jeremiah Smith has a $4.5M+ offer and Carnell Tate has a $1M+ offer to enter the Transfer Portal, @petenakos reports. Intel: on3.com/news/inside-ohio-sta…
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Unregulated and uncapped spending through at least July 1, the projected addition of school "revenue share" in addition to Collective spend, and more talent in the portal because of roster caps are all contributing factors.
Based on data, trending and current marketplace dynamics, college football roster spending at P4 schools is expected to rise 50% for the 2025 season. If top schools spent $20M on rosters for this year, expect that number to top $30M next season (school + Collective payments).
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An aggressive and innovative approach by @KUAthletics on a partnership approach with its athletes.
Flight, an innovative new partnership with Walz Tetrick 📈🤝 Transforming how student-athletes navigate corporate endorsement opportunities and building their brand in the next phase of collegiate athletics. More Information ⬇️ 🔗 bit.ly/Flight-Release 🔗 bit.ly/Flight-Website
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For an interesting perspective, consider: ** 3,669 players total below...and growing. ** 1,696 total active players in the NFL at any one time. Tools like @TrckFootball are critical with a large market and quick decision-making for player personnel teams.
Division I #CollegeFootball players currently in the #transferportal by position: QB's: 317 RB's: 313 OL: 445 DL: 546 DB's: 756 WR's: 877 LB's: 415
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Proposed roster limits move down from 120 to 105. All 105 COULD be on scholarship. But the costs for scholarships above 85 count against the +$20M revenue pool. That's an athletic department-wide number.
Hey @DustyDvoracek and @dannykanell, in terms of football rosters: According to the current House settlement terms, additional scholarships (over 85) will count against the revenue share number for the school. More scholarships = less NIL money. Doubt scholarships will grow.
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Our data shows that social media audience quality and engagement for college athletes are rising. Official school accounts are getting more creative in helping generate reach. Local/regional brands are seeing a strong ROI.
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According to the data in this post, the avg. for a P4 football player will be around $175k for an average 85-player roster. It's also a 25 percent reduction from what the top P4 programs are spending on rosters this season.
This time next year, if the House settlement is approved in April, your favorite power conference football roster is likely receiving directly from the school upwards of $13-15 million (around 70-80% of the projected cap). Athlete revenue sharing news from last night 👇
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There are numerous data models out there. TPV focuses on delivering quality data to our customers and working with them to apply that data in a way that works for them.
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Establishing financial parameters around athlete compensation (regardless of legalities) doesn't necessarily bring financial parity. NFL: 40% difference from lowest team payroll to highest NBA: 75% difference MLB: 405 percent difference
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Athletic Administrators: Do you have comprehensive social data for your athletes and your official social accounts? Do you have actionable benchmarking data to improve in this area? It's becoming more important every day.
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Data by itself isn't a solution. Quality data does lead to better informed strategy formation, better feedback, and more efficient use and direction of resources.
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TPV provides on-going data and consulting services to athletic departments, including comprehensive social media data and benchmarking for official accounts and all athletes.
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