Marketing's AI Operating System ✏️ Trusted by Diageo, Unilever, L'Oréal & more. Gartner Cool Vendor 2025.

Joined January 2021
The Bi-weekly Digest: 3 updates worth knowing about, every 2 weeks. 1. Scheduled tasks Set a workflow or an agent to run daily, weekly, monthly or on your own cadence. Every schedule and every run sits in one place, on the new Scheduled page. 2. Moveable, animatable masks Keyframe any mask for a reveal or a wipe, and watch it play back in your HTML5 exports. 3. Workflow building blocks Save any section of a workflow as a building block, then drop it into another workflow from the add node panel. Book a demo → eu1.hubs.ly/H0zqWgm0
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The one thing a machine will never replace: human coordination. Julie Westway, Principal Technical Program Manager at Pencil, builds bridges between engineering, product and business. She keeps initiatives transparent, aligns teams, and spots technical blockers before they turn thorny. When everyone has the same powerful technology, teams end up running full speed in their own directions. The missing link is one person keeping everyone heading the same way. Human of Pencil, October 2026. Book a demo → eu1.hubs.ly/H0znNM10
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Seedream 5.0 Pro just landed in Pencil. ByteDance’s flagship image model, now in Scribble, Platform, Workflows and Sheets. Sharper prompt adherence. Cleaner typography. Precise edits. Open Garden means new models slot straight into your workspace, brand guardrails included. Bring a brief and see it run → eu1.hubs.ly/H0zlZZl0
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Delayering is now a thing! One image. Every layer editable. Pencil’s new delayering feature turns any AI image into separate layers: typography, design elements, subjects and backgrounds. Powered by ByteDance’s Seedream 5. One great image becomes the starting point for many more. See it run in a demo → eu1.hubs.ly/H0zh2WH0
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Seedance 2.5 is live in Pencil, alongside the full 2.0 family. Generate video from reference images, video and audio in Scribble, Platform, Workflows and Sheets. No new tool. No new login. No new contract. New model ships, your team gets it the same day, brand guardrails already in place. We’ll make a Seedance video live in the demo → eu1.hubs.ly/H0zfDbM0
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Can we do this for all our channels?” The question every designer fears most. Until now. Enter Pencil’s new Ads Editor. Book a demo to see it in action → eu1.hubs.ly/H0z4nPy0 Pick your platforms and sizes, and every format sits side by side on one canvas. Work on them all at once, one at a time, or in any group you choose. Then use Feeds to apply variation (products, colours, localisation and more) across every layout and format at once. No panic stations. No repetitive tweaks across 100 versions. Just finished creative for the whole drop.
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Pencil’s Bi-weekly Digest: the updates worth knowing about, every 2 weeks. 1. Progress tracker For complex requests, Scribble sets out the steps up front and updates the plan as it works. 2. Asset versions & compare Compare any versions of an asset in the Files Library, and restore a previous version any time. 3. Edit Workflow items in the editor Open anything created in a Workflow directly in the editor, make your changes, save. Your edit replaces the original. 4. Exact-size resizing Scribble can now generate and resize images to the exact dimensions you specify. Ask for 1600 x 1200, get 1600 x 1200. 5. Chat status indicators Run several Scribble chats at once. A loader shows what’s still working, a blue dot marks what’s ready. Book a Demo with us today → eu1.hubs.ly/H0z23Zw0
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At ten, Kaeley McCabe-Vassallo was torn between teaching and becoming a fighter pilot. Teaching won. Now she’s Pencil’s Education Lead, helping teams go from “AI is cool, but what do I actually do with it?” to confident, everyday use. Her advice: try the weird idea. Book a Demo with Pencil today → eu1.hubs.ly/H0z02WP0
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People get better at the things they enjoy. That's the idea at the heart of Tim Bowers' teaching, and it has followed him from the classroom into corporate learning. Last week on The Pencil Perspective, Tim swapped seats to share what a career in education has taught him about learning AI: ↳ Make it safe to play ↳ Give people the time to learn ↳ Let them keep learning from each other Spotify → eu1.hubs.ly/H0yYpkp0 YouTube → eu1.hubs.ly/H0yYplk0
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Our best creatives are buried under production work. @askhomecentre and @jellyfishglobal moved production from weeks to hours. They ran their AI workflow through Pencil Pro, orchestrating @Google's models in one brand-governed environment, with built-in guardrails and real-time feedback loops. The result: a 35% lift in new customer acquisitions in Saudi Arabia. This is what a unified marketing OS enables. Read the story → eu1.hubs.ly/H0yWb8R0 Or book a Demo → eu1.hubs.ly/H0yWbd50
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Why are brands under $1bn our fastest-growing client segment? Our CEO and co-founder Will Hanschell told @Digiday it comes down to culture. They move faster, they've experimented faster, and they want something bespoke but less rigid than a traditional enterprise solution. For teams that need to test more, learn quicker and ship more creative, speed is the advantage. Read it here → eu1.hubs.ly/H0yTt2x0 See how Pencil can help you → eu1.hubs.ly/H0yTt1q0
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Open a Figma or PSD in Pencil's new Ads Editor. Layers stay intact. Every element stays editable as a native object. Now add AI-enabled scaled production and a wider possibility space for exploration. Every format side by side on one canvas. Edit one at a time, all at once, or in groups. The whole campaign in a single view. Try it in Pencil today → eu1.hubs.ly/H0yTmmN0
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Introducing Pencil's Bi-weekly Digest: the updates worth knowing about, every 2 weeks. 1. Variable fonts Upload 1 file, every weight. Adjust weight, width, slant and any other axis right in the editor. Settings carry through templates, Photoshop imports and image and video exports. 2. Per-user credit limits Admins can set credit limits on individual users, groups and roles from a new Credit limits page in Settings. Warnings in Inbox as users approach their limit, hard stop when they hit it (or switch the cap off and just track usage). 3. Node run history Re-running a node no longer erases earlier outputs. Browse every run, restore a better result, and any downstream nodes get flagged as stale. Restores are undoable. 4. Direct exports to AEM Push finished work from the Work Library straight into your Adobe Experience Manager folder. Prompt, model, date and creator are written into the file as governance metadata. Book a Demo with us today → eu1.hubs.ly/H0yM8GF0
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We put MiniMax H3 into a Pencil Workflow and built a fictional brand around it, from its visual identity to the world it lives in. The result looks like a big-budget production. That’s Pencil’s Open Garden: new models ready to use in your Workflows soon after they launch. Book a Demo today → eu1.hubs.ly/H0yKkfD0
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Fresh models have landed in Pencil Claude Opus 5.5 brings a leap in capability. GPT-6 Sol and Luna add faster, more affordable options. More choice for every brief, all in one workspace. Activate them in Pencil today. Book a Demo → eu1.hubs.ly/H0yHYsY0
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Scribble helps marketers go beyond the next brief. Will Hanschell, Pencil CEO and @brandtechgroup CTO, says it can help teams “proactively drive growth with AI.” Informed by 500,000+ briefs. Tested with @Unilever and @LOrealGroupe. Read @Campaignmag's article → eu1.hubs.ly/H0yFZwP0 Book a demo → eu1.hubs.ly/H0yFZxB0
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Print and digital on one canvas. Posters, shelf cards, leaflets, social ads and banners now sit side by side in Pencil’s new Editor. Edit one, edit a group, or shape the whole campaign in a single view. See it live in a demo → eu1.hubs.ly/H0yFCl50
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Will Hanschell wins Gold for MarTech Visionaries of the Year at the @ANAmarketers Awards. 🏆 Pencil’s CEO and co-founder, and CTO at @brandtechgroup, is building an operating system where AI works alongside teams. Faster output. Better ideas. See it in action. Book a demo → eu1.hubs.ly/H0yCtR20
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One Step Ahead was a hit. And we’re just getting started. Thanks to everyone who joined us at The Shard or tuned in from across @brandtechgroup. You made it a great one. Want a look at what’s coming next quarter? Book a demo → eu1.hubs.ly/H0yzzzL0
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The Ads Editor just got way bigger. Every format, every variant, one infinite canvas. Run whole campaigns from the design surface. The superpowers from Workflows and Sheets are now native to the Editor. Book a Demo with Pencil today → eu1.hubs.ly/H0yy2QR0
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