As expected @longislandviper utterly dismantled @SmashJT in this exchange. Exposing him for being an ignorant outrage merchant, averse to facts and data in place of conspiratorial lunacy, fake narratives and emotion. Circana's entire business is collating and selling factual data to the industry, which they get directly from publishers, stores etc. Of course they're not going to do that for free lol, nor publicly reveal all the specific numbers. If they did they'd lose customers who would no longer need to subscribe for more granular numbers, and potentially access to said data which publishers may not want broadly revealed. But chart and other data they DO reveal (to advertise accuracy and services etc), is factually accurate, and direct from the source. Lying about the data would literally jeopardise their entire business and potentially put them in legal crosshairs too, hence the baseless conspiracies they're falsifying data or charts, is inept. Smash implying Circana is not reliable because once upon a time it didn't include digital data (which Circana/NPD repeatedly clarified), but later updating charts to be accurate once they DID get digital data, was one of the most asinine arguments I've heard. He's essentially discrediting or disbelieving them for being transparent and taking efforts to maintain accuracy lol. There were several other eye opening and funny moments throughout the exchange, with Smash lambasting Colin for simply shining a light on his own video titles and content. And most amusingly, Smash shockingly having no idea how blatant sarcasm works lol. That Mat Piscatella was mocking him and people like him in saying "Never, ever let facts get in the way of believing what you wish were true. If you believe you can fly, you go ahead and touch that sky". Smash did the same moments later when he failed to realise Colin was mocking his assertion that he might include non outrage based deep analysis of gaming, hidden behind the "clickbait" culture war titles and thumbnails lol. Honestly, the entire exchange was embarrassing for Smash JT. Colin's line at the end was perfect lol. Smash JT - "I know this wasn't easy for you." Colin - "It was easier than you think." But isn't it amusing that Circana/NPD has been around as the gold standard for US gaming sales data for years, but only now because of these culture warriors is its credibility being questioned, and only when the data doesn't support their favoured false narratives, borne of being overly sensitive, easily offended snowflakes. #Circana #GhostofYotei #GhostOfYōtei #PS5