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Joined September 2017
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Google have updated their spam documentation around "site reputation abuse". Within a week of publishing a bunch of big sites seem to be getting manual actions, here are some of the sites that are getting hit and some analysis on what's happening 🧵
part of the process.
Whilst I don't think we are going back to the days of authorship markup, I do think that Google is using more and more entity + identifier calculations in order to determine the "realness" of an author profile and then use that as a weighting.
Google is testing out a new SERP layout called "top posts". Surfaces UGC content at the top of the search result.
Whilst Google testing SERP layouts and features is nothing new, it's always interesting to note their direction of travel to help move to where the ball will be. 🧵
At the end of the day, Google has plenty of perfectly written articles about almost every topic so what can they use to differentiate? The E in EEAT - experience!
New study by @marktraphagen shows that 96% of AI overviews contain informational links.
The most interesting thing in this study isn't the fact that 96% of the links were informational it was how they decided on the intent of particular keywords. 🧵
So when thinking about the concept of EEAT, consult the Search Quality Raters guidelines and dig into some of the examples they give you. Things like writing your terms of business, having an about page and publishing case studies may be a lot more important than you think.
In their latest SEO Made Easy video, Google, alluded that site speed and core web vitals were not that important. Something that @rustybrick has been reporting on for quite a while.
So as SEOs, how should we interpret this? 🧵
The answer is....probably, yes. 😂
A fast site improves so may other non-SEO specific metrics like conversion rate. But let's not obsess over getting perfect core web vital scores as there is always a trade off between a rich interactive site and a heavily performant site.