George R. Brown Professor of Marketing at @RiceUniversity. I tweet mainly about marketing, pricing, & consumer welfare. (No, these topics are not incompatible)
Houston, TX
Joined July 2007
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Here's a case of clever brand-building and engaging customers with a political ad without a trace of partisanship. The campaign promotes a virtuous behavior that almost everyone can agree on in a memorable way. It's worth watching. #branding youtube.com/watch?v=AAnYeSIu…
What is the appropriate term for add-on choice offered by United Airlines? Nudging? Social influence? A fear appeal? And do you think this be successful in upselling trip insurance, or will this simply make savvy customers angry? #pricing #buyerpsychology (via Reddit)
Here’s an interesting example of how marketers can use a surprising product feature to produce differentiation by crafting a reasonably coherent storyline. In this case, the story is credit card heft = high status = upscale benefits = high price. #pricing #marketing Image: Reddit
Here’s an interesting configuration of prices from my neighborhood supermarket this week in suburban Houston. Although the printed wishes are about Valentine’s Day, the prices are subtly but unmistakably saying, "Happy Chinese New Year," aren't they? #pricing
One of my favorite Mary Oliver poems. It's hard to have just one favorite, there are so many. (via Pinterest)
