MD @urbanelementweb, passionate about marketing, triathlete 🏊🚴♀️🏃♀️ & mum of two 👦🧒 Tweeting about #SearchMarketing #SocialMedia #DigitalMarketing
Witney, UK
Joined August 2009
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Tash 💙 retweeted
Planting the time seed is so important when being hired for growth.
I think often we get people come to us asking for quick wins, as well as long term growth but what channel is going to help that.
Paid channels (PPC, paid social, influencer) are typically going to be the best channels for quick wins. When you start adding PR in the mix is when you turn a business relying on paid, into a business with trust and authority for organic growth.
Google have only gone and FINALLY updated Google Trends.
It looks better, it's being updated in real-time and it now provides links to relevant news articles on trending topics.
Ready to try it out?
trends.google.com/
#googletrends #searchtrends
Britain has endured a decade of early deaths. Why? economist.com/leaders/2023/0…
Do you know the value of internal links?
Interlinking pages using contextually appropriate text is huge for your SEO efforts. In fact, Google have guidelines on how they like to see these links formatted: developers.google.com/search…
If that's what Google wants, why argue?
Tash 💙 retweeted
If I was worried about people comparing me to 1930s Germany, my next move probably wouldn't be to shut down all criticism on the national broadcasting service
What are your primary advertising channels this year?
Do you know which ad platforms generate the best ROI for your business?
Are you reaching as many customers as you could be?
Get in touch to learn how Urban Element can help your business generate more from its marketing
In my post looking at predictions for the world of marketing this year I suggested ad revenues for the likes of Google and Meta would decline as other channels ate into their dominant share.
cnbc.com/2023/02/02/alphabet…
searchengineland.com/meta-bl…
I'll just leave these here🔮👀
The older version of Google Analytics (the one everyone knows how to use) will stop working in the summer.
But, the number of people having made the switch to #GA4 is less than encouraging, so Google are offering/threatening to do the migration for you!
searchengineland.com/make-th…
Have you migrated to GA4 yet?
In six months time #GoogleAnalytics profiles not using the new #GA4 code will stop tracking data. When that happens you'll be in the dark as to how users engage with your site.
Don't leave it too late.
Need help? I think you know who to call...
Here's a fun/scary story for your Friday:
aiexperiments.medium.com/usi…
Is using AI to create a convincing but entirely fake #Instagram persona harmless fun or a worrying indication of how difficult telling truth from fiction has become online today?
#ArtificialIntelligence
Great recap of #Google algorithm updates in 2022:
searchengineland.com/google-…
As the big G is increasingly threatened by new ways users might begin to seek out information online (I'm looking at you ChatGPT🧐) it'll be interesting to see how aggressive they get in 2023
Following on from the post I shared last week about exploiting content gaps here is another phenomenally useful post explaining how to use #Reddit to identify trends.
brandwatch.com/guides/reddit…
I absolutely love content with practical guidance on how to achieve measured results
Seems like everybody's talking about #ChatGPT the latest #AI Chatbot with smarts
So what's the big fuss about?
Check out my thoughts here:
linkedin.com/pulse/seems-lik…
#artificialintelligence #marketingintelligence #chatbots #riseoftherobots #automation #aiartificialintelligence
Great post from Neil Patel on identifying and exploiting content gaps
As your website gets older it's easy to neglect its content and forget to refresh what you're targeting. But what people are seeking changes over time, and so should what you offer.
neilpatel.com/blog/content-g…
This is a great article on hard to measure marketing channels:
sparktoro.com/blog/how-to-me…
It's so often a major challenge being able to prove marketing ROI when certain channels make it so difficult. This is a great post looking at alternative methods of attribution
A little while ago #Google snuck out this surprisingly informative guide to their powerful search algorithm:
developers.google.com/search…
Good thing #digitalmarketingagency @urbanelementweb can help you navigate all of these complex systems to support your website's visibility!
Have we seen peak #BlackFriday and #CyberMonday spending in the UK?
sharesmagazine.co.uk/article…
#cybermondaysale #cybermondaymarketing #ukspending
Have you had a useful conversation with a chatbot?
@influencermh have determined that 88% of us had at least one conversation with a chatbot last year and their popularity is exploding!
Full report on this and other marketing trends at: influencermarketinghub.com/d…
#chatbots
I absolutely love this post on calculating marketing ROI:
ventureharbour.com/roi-calcu…
So many businesses spend and hope, without applying more technical analysis to their marketing budget and what it's returning
#digitalmarketing #marketingstrategy #marketingagency #marketingroi
With over half of large (250+) businesses that don't currently have an app looking to launch one in the next 12 months (marketingtechnews.net/news/2…) I'm left wondering, have we not yet reached peak app proliferation?
Mobile storage space is at a premium after all!