Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook) header
Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook) profile picture

Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡±

@uwehook

German born, global citizen. Exploring the intersection of technology, society and culture. Feminist. Humanist. Goal: Change the world. Be a good person.

 Los Angeles/Amsterdam
uwehook.com
Joined March 2007
  • Tweets22.1K
  • Following39.9K
  • Followers31.8K
353Media
Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)Photo by Uwe Hook πŸ‡ͺπŸ‡ΊπŸ‡©πŸ‡ͺπŸ‡ΊπŸ‡ΈπŸ‡³πŸ‡± (@uwehook)
Sad
Ad Age (@adage) profile pictureAd Age@adage18 Oct 2023
Macy’s launches metaverse hub to court shoppers to its new brand. ow.ly/Hu5K50PYfW7

Macy’s launches metaverse hub to court shoppers to its new brand

Macy’s is debuting a new virtual platform that will help it deepen customer connections through a gameified and shoppable experience.

adage.com
446
Very concerning
Axios (@axios) profile pictureAxios
@axios29 Jun 2023
Recent data showed suicide rates among the 10–24 age group reached a 20-year-high in 2021. trib.al/JS6h9yJ
234
Insightful
Otto von Bismarck (@ultimiratio) profile pictureOtto von Bismarck@ultimiratio24 Jun 2023
This is it. This is the existential moment Putin has been dreading. And now it is coming from within. Whatever the international war criminal Prighozhin's objectives are - and they are murky - there exists the law of unintended consequences. Let's consider some important points.
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274
Clickbait. He can. EOM
Axios (@axios) profile pictureAxios
@axios11 Jun 2023
Why Trump can legally run for president despite indictments trib.al/elBhtPe
Why Trump can still run for president and be elected despite indictments

Why Trump can still run for president and be elected despite indictments

It's the Constitution, plus some other reasons.

axios.com
226
As a paper delivery boy, the working class household understood how tough routes can be in rain, hail, wind and hot sun and they always tipped accordingly. The rich ones often left coins underneath a wet door mat, barely tipped.
MediaREDEF (@MediaREDEF) profile pictureMediaREDEF
@MediaREDEF8 May 2023
Some Uber and DoorDash drivers say rich people are the worst tippers, but they can count on the middle class (@jacobzinkula - @businessinsider) redef.com/item/645849e69dcb2…
329
You will see this speak from many companies, hiding layoffs/slowdown in hiring by claiming to be focused on AI.
Spiros Margaris (@SpirosMargaris) profile pictureSpiros Margaris
@SpirosMargaris2 May 2023
IBM's #CEO expects #AI to be so good at #backoffice work that he plans to #pause #hiring humans for those #jobs fortune.com/2023/05/01/ibm-c… #fintech #ArtificialIntelligence #MachineLearning #DeepLearning #GenerativeAI @IBM @BrodyFord_ @business #futureofwork @ahier @psb_dc @KMcDTech @HaroldSinnott @DioFavatas @MariaFariello1 @Shi4Tech @KirkDBorne @enilev @Nicochan33 @joemckendrick @pierrepinna @YuHelenYu @sallyeaves @LouisColumbus @ChrisGGarrod
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185
That was a good day.
Second World War tweets from 1941 (@RealTimeWWII) profile pictureSecond World War tweets from 1941
@RealTimeWWII30 Apr 2023
Replying to @RealTimeWWII
Adolf & Eva's corpses are carried to garden of the Reich Chancellery, wrapped in a blanket. Soaked in gasoline, they're set alight with burning rags.
Image from Second World War tweets from 1941 (@RealTimeWWII)
286
A great mayor
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255
Good thread
Matthew Barnett (@MatthewJBar) profile pictureMatthew Barnett
@MatthewJBar6 Apr 2023
I recently criticized the calls to pause model scaling. However, my arguments were brief. Therefore, I thought it might be valuable to elaborate on my view that we should be cautious about slowing down AI progress. 🧡
178
Insightful thread
Sonia Baschez (@SoniaBaschez) profile pictureSonia Baschez
@SoniaBaschez10 Mar 2023
The SVB situation is gonna be a crash course for startups and tech cos on the importance of PR: messaging, timing, intended audience. Great overview here:
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337
It's still at the TWA hotel
Alex Eccleston (@AventuraObscura) profile pictureAlex Eccleston
@AventuraObscura22 Feb 2023
Information desk at John F. Kennedy Airport, 1956.
Image from Alex Eccleston (@AventuraObscura)
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219
Less is more for brands.
Tania Rahman (@tania_rah) profile pictureTania Rahman@tania_rah22 Feb 2023
"The report from @RivalIQ underscores an uncomfortable truth about social media marketing in general: The amount of time and energy that brands put into specific platforms doesn’t always correlate to returns on investment." via @FastCompany. bit.ly/3IMyfI0
Brands have an Instagram engagement problem, and it's getting worse

Brands have an Instagram engagement problem, and it's getting worse

A new analysis of social media activity from 2,100 companies across 14 industries found Instagram engagement has been dropping, but all hope is not lost.

fastcompany.com
137
The eating disorders/diets in Hollywood are not limited to women.
MediaREDEF (@MediaREDEF) profile pictureMediaREDEF
@MediaREDEF19 Jan 2023
The Business of Being Robert Pattinson (Alexandra Jones - @eveningstandard) redef.com/item/63c97ac2471c6…
120
It would be important to focus on financial literacy at the same time, not just risk taking.
Rachyl Jones (@RachylJones) profile pictureRachyl Jones
@RachylJones18 Jan 2023
Robinhood is controversial (GameStop anyone?), but the new media publication it is backing could be exactly what advertisers needβ€”a way to reach anti-establishment, risk-tolerant consumers who are willing to spend money observer.com/2023/01/is-robi…
Is Robinhood’s New Media Venture Actually β€˜Brilliant’?

Is Robinhood’s New Media Venture Actually β€˜Brilliant’?

Sherwood, Robinhood’s new media division, could help re-engage investors and attract advertisers interested in its user base of young, risk-tolerant consumers.

observer.com
208
Seems normal.
Brian Morrissey (@bmorrissey) profile pictureBrian Morrissey
@bmorrissey26 Nov 2022
The crypto meltdown has hit Miami clubs. (Also funny the crypto guys had to give 50 fiat to make it rain.)
Image from Brian Morrissey (@bmorrissey)
Agreed
RogerEbert.com (@ebertvoices) profile pictureRogerEbert.com@ebertvoices24 Nov 2022
4 stars for Laura Poitras' ALL THE BEAUTY AND THE BLOODSHED, her best film yet (via @Glenn__Kenny) rogerebert.com/reviews/all-t…
Next one: Bezos.
Reed Hastings (@reedhastings) profile pictureReed Hastings
@reedhastings21 Nov 2022
Ugh. I had been hoping Iger would run for President. He is amazing.
Oh boy.
scott budman (@scottbudman) profile picturescott budman@scottbudman18 Nov 2022
Replying to @scottbudman
Elizabeth Holmes: "I regret my failings with every cell of my body." Quotes a poem: "Yesterday I tried to change the world. Today I'm wise, and want to change myself."
We live in a bizarre world.
Garett Sloane (@GarettSloane) profile pictureGarett Sloane@GarettSloane18 Nov 2022
Tweet like it's your last night on Twitter ... Brands send their last tweets, just in case. adage.com/article/digital-ma…
It also shows that @adidas German leadership is clearly not aware of its Nazi heritage and should be ashamed for their delayed reaction. bit.ly/3f5UlsW
Julia Ioffe (@juliaioffe) profile pictureJulia Ioffe
@juliaioffe25 Oct 2022
The fact that it took @adidas so long to drop Kanye is more proof, in any were needed, that Jews don't have nearly enough influence in America.

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