Your periodic reminder that your cryptospeak isn't convincing anyone. We all like to throw around words like decentralized, permissionless, immutable, smart contracts, etc. Maybe we all do this to show that we are in the know or part of the group. But to normies, these words are foreign, confusing, and make it harder to understand why crypto is valuable. Behind each of these words, there are real values and value propositions that speak to things that everyone cares about. Instead of being "permissionless", talk about enabling open access, regardless of who you are, what country you live in, or whatever a small group of people in some country deemed safe for you. Talk about being able to freely build on others work. To be able to combine multiple services with a little bit of code if you're so inclined. Talk about all the times which you said, I wish my bank and this other company could just figure it out and work together, and how open systems enable that kind of innovation. Talk about how billions of people around the world don't have access to basic, reliable financial services that DeFi can provide. Instead of being "decentralized", talk about resilience and reliability. Talk about how no single party can cancel you or take away your assets. Talk about how even if other people decide to stop running the service, in the worst case you can still pick it up and run it yourself. Talk about all the annoying times that Google or Apple or Facebook shut off your favorite feature, and how terrible it is that you can be financially deplatformed. Instead of being "immutable", talk about predictability and reliability. Talk about how the tech behind these services makes it so that literally nobody can take them down or change them. Instead of saying "smart contracts", talk about automation and taking humans out of the loop. Point out how email and messaging made the mailman irrelevant. Talk about how a new kind of code is doing the same thing to a lot of what bankers, and some lawyers, and some courts do. Talk about how the code spells out exactly what can and can't happen, for everyone to see, and how there's no more humans involved. Humans that can arbitrarily try to lie to you and steal your money. Humans that subjectively interpret ambiguous laws to create outcomes that you didn't expect. For better or worse, the main stream narrative around crypto is one of fear, uncertainty, and doubt. Throwing a bunch of abstract jargon on top will not help cut through the noise. But tell someone who trusts you how a DeFi lending protocol can be more reliable and predictable than a bank? That is much more likely to trigger interest, questions, and real understanding.