
ALT Dark navy slide titled "Creators are the new IP gold for streamers." Below it, six numbered points: 1, Audiences are hard to secure. 2, Creator shows now air on big OTTs. 3, Creators bring built-in fans. 4, YouTube keeps driving discovery. 5, A win for both sides. 6, Fast-testing shapes the next wave. Slide 1 of 4.

ALT Light grey slide titled "Why streamers want creators." Three points. 1, Audiences are hard to secure: there is too much content on every platform, so IPs that come with fans are worth more, and creators are now seen as IP, not just talent. 2, Creator shows already air: India's Got Latent, Dhindora and Chacha Vidhayak Hain Hamare are on Netflix and Prime Video, and JioHotstar runs a creator vertical called Sparks. 3, Creators bring built-in fans, fresh voices and formats. Slide 2 of 4.

ALT Light grey slide titled "What each side gets." Three points. 4, YouTube keeps discovery going through clips, memes and chatter. 5, A win for both sides: streamers save cost and risk, creators get budgets and distribution. 6, Variety, tested fast: comedy, gaming, education and niche interests, with quick audience feedback. Below, three stats: 2 to 2.5 million monetised creators in India, over 15,000 YouTube channels with 1 million or more subscribers, and 93% of Indian Gen Z trust YouTube creators more. Slide 3 of 4.
























