Leader in AI-powered programmatic advertising, dedicated to driving innovation & allowing marketers to plan & execute their campaigns with unmatched efficiency.
Irvine, CA
Joined October 2014
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Viant Technology retweeted
$DSP earnings call:
Revenue up 34%
50% of revenue from CTV
5% of revenue from e2e Outcomes product
80% of CTV transacted direct (up from 50% Q1)
Peak Knicks Game 5 impressions were worth $120 CPM per TVision product
Iris content ID on 50% of CTV bidstream, 70% by EOY
Viant Technology retweeted
Comcast is spinning out NBCU while Roku is selling to Fox. It's not that Content + Pipes is wrong but not all pipes are created equal. Content + Distribution is the correct model but traditional cable is in structural decline and content assets have never been priced higher (see WBD @ $110B enterprise value).
Roku pipes > cable pipes.
Comcast is breaking up with NBCU. Why did it ever buy it in the first place?
Business Insider’s Peter Kafka on the Comcast split, and why the dream of content plus pipes keeps failing.
theverge.com/podcast/962994/…
Viant Technology retweeted
.@Cannes_Lions is turning into an adtech billboard boxing ring. @viant_tech taunted @TheTradeDesk with “Be audit you can be,” riffing on the @PublicisGroupe audit fight and the broader transparency/fees debate, while @TatariTV took aim at DSPs overall, arguing premium TV sports can’t be bought programmatically and requires direct deals.
Read more 👉 adweek.it/4xJL9hh
Viant Technology retweeted
NEW for @Adweek: Adtech platforms including @viant_tech and Tatari are using the Croisette's prime real estate at Cannes to take swings at DSP rivals in tongue-in-cheek OOH campaigns. More here: adweek.com/media/cannes-bill…
Viant Technology retweeted
🚨 BREAKING PODCAST 🚨
Is Fox the New King of Connected TV? Breaking Down the Fox - Roku Deal
Fox's $22 billion acquisition of Roku is one of the biggest AdTech and media stories we've seen in years.
Does this instantly make Fox a major CTV power player? Is this really an identity and data acquisition disguised as a streaming deal? And what does it mean for advertisers, agencies, publishers, and consumers?
On this special breaking news episode I'm joined by:
- Kyle Dozeman | Co-Founder & CEO, Kovva | Former CRO, PubMatic
- @RichieHyden Hyden | SVP, Publisher Solutions, @viant_tech Technology
- @Nyury1011 | SVP, @intermedia_adv
We discuss:
• Why Fox made this $22B bet
• Roku's 100M+ household advantage
• Identity, audience data, and OS ownership in CTV
• The future of targeting, measurement, and programmatic advertising
• Whether Fox can challenge Amazon, Google, Netflix, and Disney
• What this means for brands, agencies, and publishers
Listen on Spotify: open.spotify.com/episode/2yR…
Listen on Apple Podcast: podcasts.apple.com/us/podcas…
Viant Technology retweeted
@keithepetri from @viant_tech joins @sam_khoury1 to unpack identity, SPO, and CTV attribution. Why does proof matter more than promises? Link below.
news.marketecture.tv/podcast…
Viant Technology retweeted
EXCLUSIVE | Viant, a public adtech company whose tech helps brands buy ads online and on streaming, has agreed to acquire TVision for $40 million. adweek.it/4vwVPib
Viant Technology retweeted
New Open Market pod with @viant_tech's @TimVHook and @cvanderhook.
Been wanting to get them back on for some time and they did not disappoint.
SaaSpocalypse, autonmous DSPs and being a CEO in 2026.
Link 👇
Viant Technology retweeted
Viant $DSP jumps 16% after smashing Q4 expectations! Revenue up 22% to $110M, adj. EBITDA surges 45% to $25M. Real AI-powered ad tech is winning big.
🚀 #ViantTech #EarningsBeat
Viant Technology retweeted
Autonomous Advertising Is Here, and It’s Already Beating Humans
@aripap spoke with @TimSVanderhook and @cvanderhook of @viant_tech at CES about a major step toward autonomous advertising: Outcomes, powered by Lattice Brain AI.
Outcomes is built to run performance campaigns with just a few inputs then the system handles planning, bidding, optimization, frequency decisions, publisher selection, and measurement in
real time.
Viant Technology retweeted
We just launched Outcomes, the first fully autonomous ad product for the open internet.
This innovation is made possible because of our new AI Lattice Brain.
The soundtrack is live and it’s 🔥🔥🔥
youtu.be/5wGvLm5T3fo?si=kYkQ…
Viant Technology retweeted
Congratulations to ViantAI for being named Best Strategic AI Platform at the 2025 ADWEEK Tech Stack Awards! At @Viant_Tech, we’re proud to be shaping the future of autonomous advertising and harnessing the industry’s most advanced AI intelligence to deliver stronger performance—and real time savings—for marketers. #sponsored
Viant Technology retweeted
If you see us at an industry event, Silver Bullets on us!!!! 🍻 🍻 🍻
We attract clients who want an “insider” that only works for them. Match rates vs Findability. Direct to Publisher vs more fees. Actually reaching humans vs believing audience quality was solved years ago. Targeting websites and apps vs owning content intelligence. Incremental sales vs showing ads to people who already buy your product. Innovation toward autonomy vs endless buttons and lever pulling.
Many brands aren’t there yet but there are just as many who now want a partner to defend their interests.
This one is personal. We only work for our clients and we’re obsessed with driving real results for their business.
📣 𝗡𝗘𝗪𝗦: Viant Named as The Ad Platform Partner for 𝗠𝗼𝗹𝘀𝗼𝗻 𝗖𝗼𝗼𝗿𝘀
We’re excited to announce a new multi-year partnership with @MolsonCoors, one of the world’s most iconic beverage companies, designating Viant as its Advertising Platform Partner beginning in 2026.
This partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant's 𝗛𝗼𝘂𝘀𝗲𝗵𝗼𝗹𝗱 𝗜𝗗™, leadership in identity, and AI-driven advertising technology.
This marks another milestone in our mission to build the future of autonomous, transparent, and performance-driven advertising.
🔗 Learn more: viantinc.com/company/news/pr…
#AdTech #Programmatic #CTV #AI #MolsonCoors #Partnerships #DataDrivenMarketing #Innovation #Identity
Viant Technology retweeted
The New MVP: Maximizing Measurement, Value, and Performance in Live Sports gathered top marketers, media innovators, and sports leaders at @Nasdaq's New York City headquarters for a members-only event co-hosted by the ANA and @viant_tech.
From ROI and cross-platform attribution to contextual CTV, sponsorship value, and fan engagement, industry experts from @pepsi, the @NBA, the @NFL, @Delta, @HiltonHotels, @Prudential, @McLarenF1,
@Pernod_Ricard, and more shared how they are redefining performance in the rapidly evolving world of live sports marketing. It was a powerful day filled with insights, connections, and future-focused strategies that are shaping the next era of sports measurement.
Viant Technology retweeted
Grab it early here: podcast.stateofstreaming.com…
With @viant_tech CMO, Jon Schulz on Episode 001 of the State of Streaming podcast 🎧
Viant Technology retweeted
Kicking off today’s @ANAmarketers Members-Only Conference at @Nasdaq with @viant_tech founders @TimVHook & @cvanderhook welcoming the audience. Excited to be part of the conversation on the future of marketing and measurement. #ANAMOC
Viant Technology retweeted
CTV’s Next Chapter: Context, Data, and Real Results
This episode of The Advertising Forum, sponsored by @viant_tech , brings together Jeremy Bloom 🌞 and AdTechGod ®️ with Molly Schultz, EVP of Investment Strategy at IPG Mediabrands, and Field Garthwaite (@FieldGarthwaite) , Co-Founder and CEO of @iris_tv .
The conversation digs into how contextual targeting is reshaping CTV advertising, why data consistency is critical, and how solutions like Acxiom Contextual CTV are unlocking new levels of performance.
We cover:
-CTV has surpassed traditional TV in viewership, making targeting more important than ever
-Contextual targeting and real-time data are driving stronger engagement and campaign outcomes
-Partnerships like IPG Mediabrands and IRIS.TV are setting new standards for transparency and effectiveness
Viant Technology retweeted
🚀 This just in! We're excited to announce a new #partnership with @viant_tech to deliver scene-level #contextual intelligence across #CTV.
This partnership marks the first time Wurl’s BrandDiscovery-enabled supply is available via direct oRTB in a DSP – helping advertisers achieve a new level of precision through aligning messaging with on-screen content in real time to create more impactful moments.
🔗 Read the full story here: ow.ly/Z9rQ50WIiMs
