CRO is GEO, especially on the homepage. “Homepages get 15 times as many requests from AI bots as any other type of page. If you want AI to know something, make sure that you’ve published that answer on the home page. I don’t care how tall the page is. Maybe it’s constructed beautifully in a visual flow, but that’s a place where you can be sure that AI is training on it if you put it there.” - @crestodina “There’s a big adaptation here, because if there are any conversion signals on a page that are only there as visuals, then you probably should also list those as text. ‘We’re in the Gartner Magic Quadrant.’ ‘We won this.’ ‘We’re top some agency.’ ‘We’re the number one hospital for this.’ Those things, the badge is insufficient to train the AI.” “Similarly, if you have a homepage that has case studies and you believe that you’ve trained AI, because if AI clicks on the case study, it goes to the page and scans through an 11-page PDF and finds that data point or quote at the bottom, that’s insufficient. Case study snippets should include the proof point in the headline of the case study.” “That’s where conversion optimizers can learn from SEOs and SEOs can learn from conversion optimizers, and the full funnel marketer has a better chance of winning because they’re thinking about how systems work. Why would a machine trust this? It doesn’t render the page, and look at the pixels. So I think if proof points are purely visual, then we need to bust them out and put them there also as text.”