Brian Warmoth (@warmoth) header
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Editor-in-Chief: @DC360_Official | ecommerce, online retail, and B2B digital commerce news, research and data

Bay Area
Joined April 2008
Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)Photo by Brian Warmoth (@warmoth)
September sent the @rwbaird /Digital Commerce 360 Ecommerce Stock Index into negative territory. However, Commerce, Xometry and eBay all outperformed in a difficult month. What was going on? Here's a quick breakdown,
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Best Buy's CEO addressed a pivotal point of AI inspiration earlier this year. Now, the retailer's ambitions are starting to materialize with its new Ask Blue assistant and use of ChatGPT.
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What set Shopify and Wix apart in the latest results from the @rwbaird /Digital Commerce 360 Ecommerce Stock Index? Despite challenges for online retailers, both tech and marketplaces lifted the overall index into positive territory at the end of August.
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Lowe's has shared quite a bit about how the home improvement retailer is using AI. These efforts extend to solutions for shoppers, Pro customers and Lowe's employees. Moreover, Lowe's has an internal developer space, its AI Foundry, working on what comes next.
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The top online retailers getting the most help from AI referral traffic is changing in 2026. But some patterns are emerging. @scotwingo from @ReFiBuyAI walked through what shifted in Q2 results from Digital Commerce 360 and ReFiBuy's AI Commerce Rankings:
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Anthropic is making a targeted play in agentic commerce now, with agents designed specifically for ecommerce-related tasks. Visa, Mastercard, Shopify and Accenture are all interested: digitalcommerce360.com/2026/…
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Brian Warmoth retweeted
Dolly Parton billboard in Chicago
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Increasingly, the retailers benefiting most from AI channels look different from our top-ranked retailers in the traditional Top 1000 Database. See why with the findings and analysis in the latest AI Commerce Rankings data from Digital Commerce 360 and @ReFiBuyAI:
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What's going to be different for online retailers during the 2026 holiday season? Our new, free report, "Ecommerce Trends Shaping the 2026 Holiday Season," is out now with insights, data and charts. Want some high-level takeaways?
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Brian Warmoth retweeted
The July 2026 results are in for the Baird/@DC360_Official E-commerce Index, which tracks the performance of leading public e-commerce companies across four sectors: online marketplaces, online retail, e-commerce technology and International. Learn more: bit.ly/3NtAZeO
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New survey results show young shoppers may carry added importance for online retailers this holiday season. Here's how their plans vary from those of older age groups:
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How is Lululemon using AI? The athleisure brand and retailer has big targets in mind for customer-facing use cases, shrinking go-to-market timelines and more:
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Which online retailers in the Top 1000 Database are benefiting most from AI? The new AI Commerce Rankings from Digital Commerce 360 and @ReFiBuyAI now live. These rankings will be updated quarterly, tracking momentum and key metrics: digitalcommerce360.com/2026/…
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In tracking how retailers use AI in 2026, we've seen merchants and technology providers adapt in important ways. Here are three key examples: digitalcommerce360.com/2026/…
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Chewy's CEO has been open about where AI is already saving the most time at its pet-health clinics. Ultimately, its plans go further under two teams tasked with making agentic AI work for Chewy in specific ways. Here's what we know:
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What happens in ecommerce if your data isn't ready for AI? In our June 25 webinar, "How to Optimize Data for Agentic Commerce: Preparing Your Ecommerce System for AI," Eoin Greene, CTO at @eswglobal, shared his thoughts:
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What should online retailers know before handing data systems over to AI? We asked at our June 25 webinar, "How to Optimize Data for Agentic Commerce: Preparing Your Ecommerce System for AI." Here, Robert Stanley, senior director, special projects at @melissadata, offers advice:
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Can online retailers' decisions about how they use AI and data impact shoppers' choices? Our new survey with Bizrate Insights offered some answers:
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We had a great discussion on stage at SubSummit about subscription models and what it takes to scale operations:
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