co-founder, ai engineering @superscale_ai. building autonomous marketing
Germany
Joined August 2018
- Tweets503
- Following1.1K
- Followers391
- Likes5.7K
Eyk retweeted
Black Forest Labs founder @robrombach:
the startup is registered in the US. Why?
A pure German GmbH wasn’t an option:
Registering the GmbH took longer than training their first model, Flux 1. That’s just too slow. They need top investors – and for that, a US company is the gold standard.
source: handelsblatt
Eyk retweeted
“I have 37 agents constantly working”
is the new
“We have 74 employees with $2k MRR”
What matters are the outcomes.
Eyk retweeted
Met a German founder this week and asked him if all the stories one reads about the challenges of startups in Germany are exaggerated. "No, they're understated." Proceeded to describe spending a full day having a 90-page investment contract read to him (mandatory under German law; § 13 BeurkG) by a notary that then charged €30,000. That was for his first company. His second company, needless to say, was not incorporated in Germany.
Eyk retweeted
Your personal agent just got promoted to CMO
Over 1.000 users already connected Claude to Superscale
>briefs and references flow in from Notion and Drive
>winning ads come out – ready to launch
>Meta reports via Superscale back into the chat
schedule it once, it repeats every week
Live today.
Eyk retweeted
The “indie hacker” product type is dying and the reason are coding agents
The products you are building sit right in a spot that is not winnable anymore:
Your product is not valuable enough that Claude + MCP cannot replace it and you do not have the capacity to create a huge, vertically or horizontally integrated product scope that would drive value and retain people
On the other hand, everyone can now vibe code an 80% version of your product themselves
The only two remaining categories are the foundation model labs themselves entering the application layer and VC funded startups because they have the money to hire teams that can out engineer the vibe coders (for some time)
This is also only true for the years in which applications matter at all, afterwards everything will go to voice input into a model wrapper directly and then from there to agents which can do everything, so applications will then become fully irrelevant
I'm seeing a trend here of declining revenue and traffic with indiehackers
On my own projects too
Maybe big VC products too but I wouldn't know cause they don't share revenue
To me it seems clear BigAI is cannibalizing everything that used to be apps
Not bad btw, just times are changing and we have to adapt
Eyk retweeted
I love Fable but keep running into session limits, sometimes after only 1-2h
Claude and I built Cookie (Token) Monster. It lives in your menu bar to track session usage:
github.com/davidpflugpeil/co…
🤖 Made with AI
Eyk retweeted
Feels like a good time to re-share this one. Mega congrats @Sirupsen & team @turbopuffer. Cache money indeed!
whynowtech.substack.com/publ…
Eyk retweeted
Europe has no city like San Francisco, period
A few thoughts on why I have been traveling here regularly for 10 years
Eyk retweeted
Every AI tool you use has the same problem:
You spend 15 minutes rebuilding your setup before you even start working
Re-uploading your brand files. Re-explaining your exact target audience. Re-specifying ad formats, creative formulas, tone of voice. Re-prompting the creative research you already ran last week
The actual workflow takes 15 minutes. The rebuild takes longer than the work
We just fixed this. Introducing Skills in @superscale_ai
One prompt runs your entire workflow: the research, the creative strategy, the production. Every time. No starting from scratch
Eyk retweeted
1000s of static ad generations EVERY DAY
@superscale_ai is on fire right now
I think Superscale builds more ads in one day than a team could build in years
5 min tutorial video, watch it now!
Eyk retweeted
Some people still won't put AI UGC behind paid spend.
Drifting faces. Glitching hands. Stitched-in audio that missed the mouth by half a second.
Seedance 2.0 fixes all three.
It's live in Superscale today. The skeptics can test now.
Comment "AI UGC" and get 1,000 free credits to test it yourself.
Eyk retweeted
We have just acquired Sora.
I am incredibly excited to share the news and fully integrate Sora into Superscale!
Eyk retweeted
Last week OpenAI shut down Sora.
After lengthy negotiations, we can finally confirm the rumors.
Superscale just acquired the Sora Assets. Full thread on what happened and why we're doing this with Superscale 🧵
Eyk retweeted
Most founders waste hours on ads.
I built systems to automate everything else, here's the AI that finally automates creative + scaling too.
Partnered with @SuperscaleAI on this.
Tested it last week. Went from idea to 10 ready ads in under 15 minutes.
Here's how it actually works:
Competitor ad spying finds what's converting right now. Not guessing. Real data from active campaigns.
AI generates UGC-style videos, speaking characters with real lipsync, product shots, and copy variations automatically.
Iteration happens in minutes. One winning concept becomes 100 variations to test fast.
Built for Meta ads, TikTok, and UGC content. Multiple aspect ratios. Multiple languages. Export ready for platforms.
Lower CPA through volume testing. More shots on goal means better odds.
No agency needed. No creator coordination. No waiting weeks for deliverables.
Comment "REPLACE" and I'll send you the full breakdown (must be following)
Eyk retweeted
this agent can automate your entire marketing and the outputs are insanely good
> paste your product URL
> choose what you want (statics, UGC, copywriting, and more)
> the agent researches your product, your competitors, and high-performing ads from your niche
> it creates all the material for you within minutes
you can also connect to your ads manager & improve the agent for your context
I used gruns as an example and it gave me these statics within 3 minutes.. 👇
🤝 Paid partnership
Eyk retweeted
these guys just created chatgpt for ads
- paste your app store url
- tell it what ads you want (static, UGC...)
- it tracks the best ads from competitors
- it recreates those ads for your app
- in minutes you have 10 ads ready to launch
and you can see it’s not AI slop:
🤝 Paid partnership
We just mass automated social marketing.
Introducing Superscale Agent - the first advanced AI agent for social marketing.
What used to take 1000s of hours now takes minutes:
→ Brainstorm & execute full marketing strategies instantly
→ Deep-dive competitor & trend reports (connected to the entire web, TikTok trends, Meta Ad Library)
→ Analyze your own Meta & TikTok ad accounts directly
→ Generate 100s of ads for TikTok, FB, IG, or Google from a single prompt
→ Iterate on creatives at insane speed
→ Build e-commerce store & ad assets on autopilot
You give instructions. The agent does the work.
Software engineering went agentic. Today, social marketing follows.
This is the most complex product we have ever built, and our most advanced update to @superscale_ai - ever.
Early customers have been using it for months. The results have been transformative.
To celebrate: comment "Agent" and get our 100 most powerful prompts + 3,000 free credits (= 3 videos or 50 static ads).
It only gets crazier from here 🚀
Eyk retweeted
Marketing Agencies charge $10k/mo to do 3 things:
> Research competitors
> Make creatives
> Hit publish
We automated all of it. This is what it made.
Eyk retweeted
Most people do not yet understand that every business vertical will look like software engineering in 1-2 years, it is all going to be agents
One of the most fun podcasts I have ever done
Thanks to Kipp and Kieran from HubSpot for having me on their show "Marketing Against the Grain"
It was a great discussion and look into the future of social marketing, including what we have been building at Superscale AI and how we think about it
Eyk retweeted
The Death of the "Marketing Team" as we know it.
I just watched a marketer do what used to take an entire agency in a single morning.
And they didn't write a single line of copy or film a single frame.
Here is the shift that is terrifying agencies and liberating founders 🧵👇
1/ The Old Way (2020-2024)
To scale creative, you needed a bloat-stack:
2 Copywriters
1 Creative Director
3 Video Editors
1 UGC Manager to chase creators
$20k/mo in retainer fees
Speed to market? 3 weeks.
Cost per test? ~$2,000.
2/ The New Reality (2026)
The "Creative Stack" has collapsed into code.
Research, formats, writing, and production now happen inside one system.
Built around what already converts.
The barrier to entry is no longer budget or headcount.
See what ads are converting. Build them instantly.
3/ The "Validation Velocity"
Traditional teams treat creatives as finished assets.
Superscale teams treat creatives as hypotheses to validate.
We are seeing founders test 10 variations of a "Speaking AI UGC" hook before lunch.
• No filming.
• No creator negotiations.
• No reshoots.
4/ The Shift in Roles
You aren't firing your marketers.
You’re removing manual production work from marketing
The "Marketing Manager" is becoming the "AI Creative Director."
Instead of managing people, you manage models.
5/ The Prediction
By the end of next year, a large amount of top-performing ads on TikTok and Reels will be AI.
We are already hearing from top companies that they are shifting their portion of AI Ads from originally 50% to 100% by next year.
Not because it's cheaper (it is). But because it adapts in real-time.
6/ The Takeaway for Marketers and marketing-driven Founders:
You don’t need more people. You need Superscale.
If you already know what good marketing looks like, but can’t produce and test fast enough.
Superscale is built for you.
