SEO, A/B Testing, Analytics. SEO Architect at @Portent.
North Hollywood, CA
Joined May 2010
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Evan Hall - @websitejanitor.bsky.social retweeted
"how" "to" "write" "Google" "search" "queries" after:2019 -pinterest -quora
Evan Hall - @websitejanitor.bsky.social retweeted
Meet @hhuskins Senior SEO Specialist at @VictoriousSEO.
Harmony will kick off #LocalSEOforGood with her talk on E-E-A-T strategies for local SEO.
Hear more from Harmony about the talk, and why she's fundraising for @TrevorProject. 🌈
Get your ticket: brightlocal.com/local-seo-fo…
This is a huge bummer for sites that took the time to write and mark up this content.
It's still worth writing it, and it might get picked up in the SGE result, but I don't think the clicks will come to us if Google continues to refuse adding attribution to SGE.
To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results, and reducing the visibility of FAQ and HowTo rich results. Find out more: developers.google.com/search…
ALT Sample mobile search result showing a page with and without FAQ rich results
Evan Hall - @websitejanitor.bsky.social retweeted
To provide a cleaner and more consistent search experience, we're changing how some rich results types are shown in Google's search results, and reducing the visibility of FAQ and HowTo rich results. Find out more: developers.google.com/search…
ALT Sample mobile search result showing a page with and without FAQ rich results
It's wild that SGE will make Google the #1 offender of content stitching (duplication); something they have specifically instructed webmasters to not do.
youtu.be/Z13-yP3Zhns
Evan Hall - @websitejanitor.bsky.social retweeted
60C is 140F.
#ImageOfTheDay
A #heatwave is ongoing in Europe ♨️
➡️Many records 🌡️ have been broken in Austria, France, Switzerland, Germany and #Spain
⬇️As measured by #Sentinel3 🇪🇺🛰️, on 11 July the Land Surface Temperature exceeded 60°C in Extremadura 🇪🇸
#OlaDeCalor
I think if Google Discover ever comes to desktop, they will end up reinventing a lot of Reader
theverge.com/23778253/google…
Evan Hall - @websitejanitor.bsky.social retweeted
Hot takes hot off the presses!
Portent's resident local search guru, @hhuskins, is here to give you a dose of reality when it comes to all things AI and local search.
portent.com/blog/seo/ai-gbp-…
This is also bad for publishers because lazy spammers will copy and paste the text from the SGE box, plagiarizing multiple sites in one go
Evan Hall - @websitejanitor.bsky.social retweeted
Can you quickly tell which of the URLs below is legitimate and which one is a malicious phish that drops evil.exe?
I walk through a few of the dangers of Google's new .zip TLD in my blog post here:
medium.com/@bobbyrsec/the-da…
Appreciate all the likes/retweets I've seen already!
Evan Hall - @websitejanitor.bsky.social retweeted
Q: Does anyone in the SEO community recall any definitive Google statements about using Quality Rater data to train machine learning models?
(positive or negative)
The interesting part of this advice is setting the x-default URL to your language selector page.
Is that better than setting x-default to the next best version of the page? Why would I want users to go to the language selector page if I don't have content in their language?
Have you heard of the hreflang x-default value? If not, this post is for you. Though, if you have, it's for you also. Tweeting on Monday is difficult, just go and have a read:
developers.google.com/search…
Did AMP page reporting in GSC's Discover report ever get fixed? I would really like to know what's getting these impressions
Evan Hall - @websitejanitor.bsky.social retweeted
Hey everyone 👋,
A new The SEO Sprint newsletter published 🎉
The SEO Strategy Stack: A framework to debug your SEO strategy
theseosprint.com/p/the-seo-s…