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Western Media Group

@westernmedia

One of the largest independent media marketing firms • All screens + targets for #media buyers #programmatic #TV #Radio #OOH #digitalaudio +1(604) 736-6628

 Canada
westernmediagroup.ca/contact
Joined April 2011
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Part 3 of WMG’s Canadian Podcast Advertising Guide is now available on #Medium. We go over the targeting capabilities & tips for starting in podcast advertising! Read full story here: medium.com/@westernmediagrou… #Podcast #DigitalMarketing #DigitalAudio #CanadianMarketing #Blog
WMG’s Canadian Podcast Advertising Guide

WMG’s Canadian Podcast Advertising Guide

Part 3: Targeting Capabilities & tips for starting in Podcast Advertising

medium.com
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Part 2 of WMG's Canadian Podcast Advertising Guide is now live! We go over the various types of Podcast ads & best practices for podcast advertising! Read Story Here: medium.com/@westernmediagrou… #Podcast #DigitalMarketing #DigitalAudio #Audio #Advertising #Canada #Blog #Medium
WMG’s Canadian Podcast Advertising Guide

WMG’s Canadian Podcast Advertising Guide

Part 2: Various Types of Podcast Ads

medium.com
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Want to learn more about how to reach your audience at every touch point? WMG has created a guide to Canadian Podcast Advertising! Read the first part here: medium.com/@westernmediagrou… #Podcast #PodcastAdvertising #DigitalAudio #Advertising #WMG #YourMediaSolution #Blog #Medium
WMG’s Canadian Podcast Advertising Guide

WMG’s Canadian Podcast Advertising Guide

Part 1: What is Podcast advertising?

medium.com
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A new study by Kantar found that marketers believe ‘multimedia’ is the biggest driver of brand profit followed by brand versus performance strategies. They place target audience in third and creative quality fourth | via @MarketingWeekEd marketingweek.com/marketers-…
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What aspects of your marketing budget will receive more funding in 2020? Creative, "other" and "don't know" are the three areas where participants allocated more "post-covid." Other could be digital audio, connected TV, podcasting.
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There have been marked changes in podcast listening lately and digital audio consumption has risen. Here is a 15 minute update from Edison Research's Tom Webster | via @edisonresearch youtu.be/14xzAUXvB-c
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Advertising opportunities are available on this Canadian podcast. Call Jenny for details (604) 736-6628 #agtech
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Databox
@databoxHQ1 Sep 2020
Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why: hubs.ly/H0vgW5z0

34 Marketing Metrics to Include in Every Marketing Report | Databox

Which metrics should you include in a marketing report? More than 60 marketing leaders weigh in on the most important ones to include and why.

databox.com
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#Podcast fans found another half hour to listen each week during Q2. @InsideRadio @webby2001 buff.ly/3gP274Y
Image from Edison Research at SSRS (@edisonresearch)
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Western Media Group retweeted
The Drum (@TheDrum) profile picture
The Drum
@TheDrum1 Sep 2020
Surprise: Consumers like data-driven experiences 👇 #ad @LiveRamp fal.cn/3a43q
What’s behind shifting consumers from awareness to loyalty? Data connectivity

What’s behind shifting consumers from awareness to loyalty? Data connectivity

thedrum.com
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Despite the pandemic and anemic album sales, audio activity is well on its way to meeting or exceeding last year's growth of 15.6% | via @marketingcharts marketingcharts.com/industri…
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Zenith forecasts that slightly more than half of global ad spend this year will be digital | via @marketingcharts marketingcharts.com/advertis…
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Accenture determined that TV advertising increases the effectiveness of digital media by 19%. Digital media advertising is more successful when combined with TV advertising [Download] | via @thinkTVca j.mp/3bcaEhn
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Western Media Group retweeted
Mossappeal (@mossappeal) profile picture
Mossappeal@mossappeal27 Aug 2020
Here's the link for @insiderintervws w/ @webby2001 : well worth the full 30 min if I do say so myself (if you like learning about the biz of #podcasting and #audio!) bit.ly/Webster-Insider16
Tom Webster with the Insider Scoop on Audio Research - Insider Interviews: With Media & Marketing...

Tom Webster with the Insider Scoop on Audio Research - Insider Interviews: With Media & Marketing...

Tom Webster, SVP of Edison Research, describes his job as "telling the stories of numbers." He definitely make numbers come alive, and he's a great storyteller overall. So you’re generally okay with...

insiderinterviews.blubrry.net
InsiderInterviews (@InsiderIntervws) profile pictureInsiderInterviews@InsiderIntervws27 Aug 2020
Everything you ever wanted to know about #audio #research but were afraid you'd be bored: Not with THIS guy! Hear from @webby2001 of @edisonresearch - who tells the stories of numbers like no one else, and did it beautifully for Epi 16! Grab the full #podcast wherever you listen.
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B2B CMOs expect to increase spending on digital channels in 2021 | via @MarketingCharts j.mp/2QGTOxK
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In late 2019, Vizio Inc. formed a new business unit to start selling some of the ads that appear while people are streaming movies, TV shows and digital videos on its screens. Now, a new league of TV manufacturers are vying for marketshare | via @WSJ j.mp/3lyj8UF
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On Instagram, there are barnyard animals (cows, pigs) that have large followings. Cut to Kellogg's (the cereal company) that has an alternative meat product called Incogmeato. Now there's an influencer campaign | via @Adweek j.mp/31IrRvA
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A primer on digital marketing KPIs and a peek at the RACE (Reach, Act, Convert, Engage) model | via @BrennerMichael Marketing Insider Group j.mp/3jruW9n
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A lot of great new data on search behaviour in this new study from @backlinko #seo j.mp/3gCe3qQ
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How to identify questions & optimize your site for Q&A, FAQ & more | via @sejournal j.mp/3ba9EtY
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