wayne

A lot of talk about KOLs this week. So we set out to do a KOL study, but couldn’t find any reliable data. What we found instead was more interesting, And encouraging. Incentives mostly don’t stick. BUT, when users land on a good product, they keep coming back. Our full finding below 👇

Launching in one market, but your ads show everywhere? Specify v2 is live. The big one: geo targeting. Pick a continent, a region or a single country. Leave out the users you already have. Pay the way that fits. Your whole audience, set up in a couple of clicks.

fixed it

Thought it was going to be a nightmare. Running things from Japan. Turns out it's a bit of a cheat code. I send messages out during my day, replies and and bookings come in while I'm asleep, and then it's either me or the team that pick it up. West coast clients get me first thing in my morning, while it's still yesterday for them. East coast gets the team. Now the business never really sleeps, but I still do. Win! Kudos to the team though. It only works because of them.

i can’t believe bill gates named that company after his penis

++++++1 People like to say crypto is all about extraction. Close, but show me the receipts. Making web3 advertising work is our mission. Our method and tech for doing this, if even if I have to say so myself. We cooked! Just so happens we released v2 today. And it's even tighter than before. - Advertisers pay for outcomes, not attention. - We show them what the ads actually caused. - We target by what wallets have done, not what people say. But most importantly we care about the people behind the wallets. We show ads people don't hate. And we earn trust first.

Attribution and incrementality answer different questions. Attribution asks which touchpoints receive credit for a conversion. Incrementality asks whether it would have happened without the intervention. Confusing them can turn accurate reporting into poor investment decisions.

I thought I had to be a cypherpunk pro max to talk about privacy, but that was just the imposter syndrome talking I've been reading posts about how there aren't enough creators making privacy accessible to normal people outside the bubble so moving forward, I'll be sharing more of the tools I use daily and the ones I'm exploring and if you'd like to take a step closer to protecting your data, I suggest you start by replacing your main browser if you're still using google chrome

[Violence against women is the] "single greatest human rights violation of our generation." "I do what I do in my mother's name, because I couldn't help her then. Now I can." -Sir Patrick Stewart

Good sign-in is secure and low-friction. Most only manage one. What we learned building ours at Specify: 1. Offer what your users already sign in with 2. Pick two or three methods and do them well 3. Ask for passkeys after sign-in, not during sign-up Good auth disappears.