CDP with focus in Mindset analytics and conversational skills profiling, complementing others :-) Gartner Cool Vendor in CRM Customer Service & Suport 2020.
Spain
Joined March 2017
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And even go beyond...conversational makes feasible and soon mandatory the empathy and empathy it is not only about language but mindset understanding.
whenwhyhow.tech/Post_2022012…
Most of CDPs using as main touchpoints web and app interactions but the business to consumer interaction is much more #conversational based. Conversational commerce and customer service are here to stay. #CDP may include conversational-skills profiling
whenwhyhow.tech/Post_2022032…
Understanding the whys of first-party-data (customer actions) requires the usage of fourth-party-data (general events timeseries). Understanding customer mindset it is feasible to predict the next "whens" to personalize. The next step of #CDP
whenwhyhow.tech/Post_2022042…
First party data provides the "what" but not the "why", then it is not enough to predict the next "whens" nor help to personalize with empathy. Whenwhyhow walks the next step innovating about adding #fourthpartydata to the #CDP #behavioralexperimenting
whenwhyhow.tech/Post_2022042…
Listening keynote by @draab from @CDPInstitute at #CDP Iberian Chapter conference sponsored by @OmegaCRM @tealium @TreasureData & @FLYDE_io
Interesting event with vendors and data/marketing key roles of corporates.
Is complete a 360º customer view without mindset insights to help CX personalization? NOT YET.
Whenwhyhow CDP feature creates mindset profiles based in #fourthpartydata (general events time series) combined with customer actions understanding their "whys"
whenwhyhow.tech/Post_2022042…
Are current #CDP's with focus mainly in web and app customer touchpoint ready for conversational commerce and conversational customer service era? NOT YET!
Our end-user #conversational skills profiling and chatbot analtycs feature han enrich other CDPs.
whenwhyhow.tech/Post_2022032…
#ConversationalAI is not only about NLP-language. #Chatbots would need a proper on-boarding, measuring the customer skills to adapt the media-flow (more/less text, clickable elements, etc.). This use case of customer profiling can be a #CDP use case #CPaaS
whenwhyhow.tech/Post_2022032…
3rd party data gives you "the what" of the customer but needs to be combined with #fourthpartydata to understand the whys to predict better the future whens. Whenwhyhow provides a CDP or unbudled CDP feature for this.
whenwhyhow.tech/Post_2022042…
