Anand Murugan

Amidst all the SM noise, we did not celebrate Vimag labs enough. They built India’s 1st software-defined, magnet-free electric motor platform. Standard EVs rely heavily on Permanent Magnet Synchronous Motors. These require physical, rare-earth magnets embedded directly into the motor's rotor to create a magnetic field. Vimag Labs completely eliminated the physical magnets. This is a win for cheaper EV manufacturing, but the real, strategic importance of what they did goes far deeper into global geopolitics & structural engineering: - The global processing capacity & supply chain for rare-earth materials is overwhelmingly controlled by China. By engineering a completely magnet-free motor, Vimag Labs quietly handed automotive OEMs an escape hatch from a massive geopolitical supply chain vulnerability. - Vimag Labs designed this architecture to scale up into massive high-power systems ranging b/w 200 kW & 600 kW. This means the software-defined, magnet-free platform is directly targeted for critical, heavy backend sectors: defense applications, robotics & advanced cooling infra, allowing India to build high-performance military & industrial hardware entirely free from foreign mineral dependencies. - The breakthrough is the result of 87600+ (~10 person yrs) engineering hrs spent by co-founders Manish Seth, Rahul Krishnamurthy & their team. They built a massive IP pipeline (including 5 granted patents, 10 active applications & 15 trademarks) & signed a manufacturing MoU with Jendamark to scale the physical production of these motors right out of India. Vimag labs handed a rising nation the ultimate industrial escape hatch: a future where our engines run on Indian brainpower, while leaving the rest of the world fighting over the dirt. 🙏🙏