Wouter Blom - Stramark Online Marketing Bureau

While some still debate what AI search optimization should be called (GEO, AEO, LLMO…), companies have already answered the question that actually matters: who does the work 👇 I did a poll asking who's in charge of AI Search Optimization in the company you work at/with and after 1,212+ votes, the debate is settled: * 86% The SEO team * 9% An AI Search team *with* SEOs * 1% An AI Search team *without* SEOs * 2% Another digital marketing team That's 95% of companies where SEOs are leading or directly involved in AI search efforts. Only 1% have handed it to a team without SEOs. Yes, my audience skews SEO but even with that bias, a 95 to 1 ratio is hard to argue with! The reality is that AI search optimization is being executed by the people who already understand *search* as a discovery/marketing channel... the pillars have been expanded, not replaced. So rather than debating the name, the real questions to focus on are: ⭐️ Are SEO teams being resourced and enabled to take on this expanded scope? ⭐️ Are they being included in the AI conversations happening at the exec level? ⭐️ Are they measuring beyond traffic to show AI search business impact? Remember: Just buying an AI search optimization tool isn't a real strategy! Ownership without enablement is accountability without support. ✅ If you're an SEO who's been handed AI search: congratulations, and also, negotiate: Expanded scope should come with expanded support. ✅ If you're a leader who's assigned it to your SEO team: make sure they have a seat at the table where AI strategy decisions are made, not just the ticket queue. It's time to focus on what actually matters: AI search growth 🙌