WordPress marketing & attribution nerd. 15 years of sales funnels, CAC, LTV, and asking "but which campaign actually made money? Clicks lie. Profit doesn't.
Building in Bristol, UK 🇬🇧
Joined April 2011
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5 things I'd track from day one if I were launching a business today.
I learned these the hard way — after making $287K and not being able to explain where it came from. 🧵
5. A monthly spend-to-profit connection.
Dead simple. I spent X here. It returned Y in revenue and Z in profit.
Every channel. Every month.
If you can't see this, you're guessing. Guessing at scale gets expensive.
