@yakovbart

Marketing professor, studies advertising effectiveness, mobile, digital marketing, author of Social Media Marketing: Principles and Strategies #smmtextbook

Joined January 2010
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Open #marketing #postdoc position with flexible starting date @Northeastern - we're looking for empirical modelers interested in advancing damore-mckim.northeastern.ed… and working on high-impact problems with @profpauwels and myself: careers.hrm.northeastern.edu…
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How to market the only #Trappist in the USA? #Spencerbrewery @data_initiative @NU_Business #marketing #beer @Northeastern @SpencerBrewery @yakovbart @AukeHunneman @tm12am @peeterverlegh news.northeastern.edu/2022/0…

Meet the most unlikely beer maker in North America

Father Isaac Keeley, a 71-year-old Trappist monk, knew nothing about beer. Yet there he was, in 2009, planning to build a brewery.

news.northeastern.edu
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Yakov Bart retweeted
Cansu Canca@ccansu3 Dec 2021
My first Northeastern event: I'll be giving a keynote today at @data_initiative's DATA Forum on "Implementing #AI #Ethics". Join in! 💁‍♀️ data-initiative.com/data-for… #aiethics
Institute for Experiential AI at Northeastern
@Experiential_AI30 Nov 2021
Are you registered for the virtual 2021 DATA Forum on December 3? Join thought leaders such as @ccansu to explore how data and people can be effectively combined to enhance organizational change. #ai #artificialintelligence #letsAItogether data-initiative.com/data-for…
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In the Airbnb and crime paper with @DanOUrban, we used DID with continuous treatment; so we couldn't directly test for parallel trends using event-study analysis and did other robustness tests instead. We now did that after creating a binary treatment (Airbnb rate >5%). 1/
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The posting is up now - thanks for spreading the word! careers.hrm.northeastern.edu…
Yakov Bart@yakovbart23 Mar 2021
Open #marketing #postdoc position with flexible starting date @Northeastern - we're looking for empirical modelers interested in advancing damore-mckim.northeastern.ed… and working on high-impact problems with @profpauwels and myself. Please get in touch with us if you're interested!
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Open #marketing #postdoc position with flexible starting date @Northeastern - we're looking for empirical modelers interested in advancing damore-mckim.northeastern.ed… and working on high-impact problems with @profpauwels and myself. Please get in touch with us if you're interested!
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Know a junior researcher working at the intersection of #design and #data? Please encourage to apply for our joint @NU_CAMD and @NU_Business Assistant Professor position @Northeastern, to advance a new research cluster across @NU_CfD and @data_initiative: careers.hrm.northeastern.edu…
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Yakov Bart retweeted
Brian Fung@b_fung16 Oct 2020
Tech platforms designing their policies
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Last clip. This is important. Advertisers/adtech want to use Google threat to kill privacy laws. Heimlich is right here but solution is antitrust+privacy with heightened limitations for companies seeing nearly all our behaviors. Enforced purpose limitations (GDPR/CPRA). /41
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Can't think of a more appropriate way to "defy #coronavirus"... themoscowtimes.com/2020/09/1…

Russian Gravediggers Defy Coronavirus to Throw Speed-Digging Contest

Russian gravediggers broke out their best shovels for the first-ever speed-digging competition in Siberia after organizers postponed the initial contest this summer due to the coronavirus pandemic....

themoscowtimes.com
Would #AR boost from #pandemic be enough to shift from niche to mainstream?
EMARKETER@eMarketer10 Sep 2020
The Pandemic Is Accelerating AR Adoption for Retailers and Entertainers. emrktr.co/3mbVkWW
"Marketing budgets rose to the highest percentage of organization budgets" #Marketing @profpauwels
Christine Moorman@chrismoorman10 Sep 2020
Covid-19 #Marketing Best Practices Emerge tradeonlytoday.com/industry-… #CMOsurvey TY @WKentonSmith
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Yakov Bart retweeted
XKCD Comic
@xkcdComic4 Sep 2020
University COVID Model xkcd.com/2355/ m.xkcd.com/2355/
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Changing the number of approved HITs from 100+ to 500+ drastically increased the quality of responses. Would highly recommend considering that cutoff, particularly if needing text responses. Also, slightly concerning that 20% of already-filtered responses were unusable…
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Yakov Bart retweeted
Ari Paparo
@aripap29 Jul 2020
In honor of today's congressional antitrust hearings I've updated my diagram of the Google ad stack. Feel free to use with attribution. (Changelog in thread below)
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Academics pushing for change in predictive policing have a call to action: "Academic departments with data science courses should implement learning outcomes that address the "ethical, legal, and social implications" of such tools." popularmechanics.com/science…

Why Hundreds of Mathematicians Are Boycotting Predictive Policing

Some academics are calling the controversial practice a "scientific veneer for racism."

popularmechanics.com
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In the next issue, @BarakLibai, @yakovbart, #SonjaGensler, @chofack, @andreaskaplan, #KimKoetterheinrich, & @EikeBKroll offer "a critical analysis of how artificial intelligence (AI) affects the essential nature of customer relationship management (CRM)."
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A statement from Northeastern University.
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Hurts foreign students. Hurts America's universities. Hurts freedom. Hurts America. Hurts the World. "Foreign college students could be forced to leave the U.S.... according to guidance released by Immigration and Customs Enforcement (ICE)." axios.com/online-classes-col…
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