yellowHEAD - a leading #PerformanceMarketing company that provides holistic solutions, specializing in #UserAcquisition, #AppStoreOptimization (#ASO) and #SEO
Joined January 2014
- Tweets1.5K
- Following188
- Followers382
- Likes114
We asked our Growth Manager Sam 5 questions after PGC Nordics.
His take on UA mistakes and what he’s bringing back to the team hits different when you’ve just spent two days in the room.
#PGCNordics #MobileGaming
Snapchat, Brawl Stars & Toca Boca already have their Halloween icons up. Have you?
Spooky ASO, UA & creative ideas you can still launch before Oct 31
yellowhead.com/blog/hallowee…
#Halloween #ASO #UA
Helsinki, here we come 🇫🇮 Tzippi Lasry & Sam Khan will be at #PGCNordics Oct 20–21. Launching or scaling a mobile game? Let’s talk ASO, UA & creative.
Book a meeting 👉 hubs.la/Q04Bx-t60
#PGConnects #GameDev
Tzippi (VP Growth) and Sam (Growth Manager) are heading to PG Connects Nordics in Helsinki, Oct 20-21.
UA, performance, scaling games, and what actually moves the needle. Come say hi or book a time: hubs.la/Q04Bn5kQ0
#PGCNordics @PGConnects
Who picks the next game a player sees on Google Play? 👀
More and more, an AI reading your store page.
This week’s check: does your listing name your core mechanics in plain words? 🎮
Let’s talk growth 👉 hubs.la/Q04B6gDl0
#ASO #GooglePlay
Evermerge was stuck in positions 20-30 for “merge games.” Now it’s in 2-4. 🚀
That’s +72% organic downloads from one keyword.
Here’s how 👇
hubs.la/Q04zTkvV0
#ASO #MobileGaming
Apple just gave ASO teams more room to play. 👀
More creative. More to test. More ways to grow.
Our take ↓
Let's talk growth- hubs.la/Q04zB0nc0
#ASO #AppGrowth
Bright in a Flash ⚡ is here.
Our new rapid-fire marketing Q&A kicks off with Brandon from @Snapchat: what brands get wrong about Snap, UGC vs. polished production, and more. Under a minute.
Who should we ask next? 👇
#Snapchat #MarketingTips #CreativeStrategy
You got the click.
Now get the conversion.
Our CRO guide looks at what happens after visitors land on your site, where they drop off, and how to test your way toward a better result.
Read it: hubs.la/Q04z75Qm0
#CRO
🚨 Google’s September 2026 Spam Update is live.
🌎 Global
⏳ Up to 2 weeks to roll out
Seeing ranking or traffic changes? Keep monitoring before making major moves.
Check Google’s spam policies → hubs.la/Q04yxLSr0
Let's talk Growth- hubs.la/Q04yxLDk0
"We work with yellowHEAD as a true team, not just as a vendor."
+953 additional annual downloads in the UK. 3.8% CVR lift on branded search. +7,500 downloads overall.
ASO, screenshot testing, metadata, and GEO, all grounded in real data.
#ASO #GEO #AppGrowth
Google denied using Chrome data to rank sites for a decade. A leaked API proved otherwise.
Here's everything else it confirmed, and what actually matters for rankings in 2026.
hubs.la/Q04xK6VZ0
#SEO #GoogleRanking
We couldn't resist the "make me look like the 80s" trend. 🕶️📼
Meet our Organic team, 80's edition.
Which department should be next?
#Organicmarketing #80sTrend
Meta rewards creative. Apple Search Ads rewards intent. AppLovin rewards patience.
Most teams run the exact same strategy across all three anyway.
Full breakdown, channel by channel:
hubs.la/Q04xlpQG0
50% of Google searches now show an AI Overview. Until this week, there was no way to know if you were even in it.
Search Console's AI performance reports just went live worldwide. Visibility data, finally. hubs.la/Q04x1J0Y0
#SEO #GEO
Think all your customers use AI the same way? They don't.
A 25 year old on ChatGPT and someone over 40 on ChatGPT behave completely differently. Different platforms, different habits, different trust levels.
Worth the watch 👇
🎥 hubs.la/Q04wRgr40
#GEO #AISearch
Your next quarterly budget needs a new line item: being the answer in LLMs.
In this clip, Hillel from Check Point shares how he shifted budget to increase LLM visibility and how other teams aligned around the same goal.
🎥 Watch the full workshop here: hubs.la/Q04wwXm20
We're heading to Pocket Gamer Connects Nordics, Oct 20–21. Tzippi & Sam will be there to talk organic growth, paid UA & creative strategy for games.
Launching or scaling a game? Let's grab time in Helsinki.
👉 Book a meeting: hubs.la/Q04wvK_t0
#PGCNordics
Everything we know about growth, now on video. 🎥
Organic, UA, creative, SEO, ASO, and more, all in one place.
Subscribe 👉 hubs.la/Q04vkGDM0
#DigitalMarketing #YouTube