yogsster

Faultline began as a game between two Bleach fans who did not know when to stop arguing. @shipwithshyam and I would pick a decision, change one condition and debate everything that might happen next. Who benefits? Who resists? What breaks three steps later? The Almighty from Bleach gave us the entertaining version: seeing different possible futures. We settled for asking increasingly difficult questions. Eventually, we started turning the game into a system—mapping people, organisations, incentives, relationships and constraints, then tracing what a proposed action could set in motion. Then we started using it on our own problems. The results genuinely surprised us. It surfaced fragile assumptions, second-order effects and consequential details that neither we nor the other tools we tested had noticed. Apparently, being the developers did not exempt us from being corrected. That was when it stopped feeling like just a game. As we explored strategy and research workflows, one question kept coming up: what happens between having the data and recommending what to do? A consumer report can tell you what people value. Interviews can explain their frustrations. Neither, on its own, tells you how customers, competitors and partners might react to your particular plan—or how those reactions could affect one another. They have not, unfortunately, agreed to follow your presentation. That gap interested us. Could we help teams explore those consequences, challenge their assumptions and see what still needed evidence before committing? That became the serious direction for Faultline. It does not predict the future. It helps you examine what a decision might set in motion—and where your reasoning could break. Our internal results gave us a reason to keep building. The next test is whether it helps other people with decisions that matter to them. If you work in brand strategy, research, consumer insights, consulting or product marketing, I would genuinely like to understand how you turn data and an unclear problem into a recommendation. We have built the capability. Now we are looking for the right problems and pilot partners. Dm us. runfaultline.com