Fight the urge to use competitive research as inspiration – or worse, validation. That strategy wrongly assumes:
1. Competitors know what they're doing
2. Competitors aren't already copying their stuff from others
3. Your market wants to see more of the same stuff
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How marketers should be responding:
1. Demand Jerry Dischler's resignation immediately.
2. Replace Google Analytics with a Paid Analytics solution as soon as possible.
3. Adjust budgets to include Microsoft Ads and move some YT budget to OTT
4. Demand Universal Analytics style UI for GA4 as well as merging in old UA data to GA4.
5. Demand "Conversions" be reinstated and counted the same (wtf do they mean they are 'measured different'?).
6. Demand Classic Search Ads return vs being forced to use RSAs (but RSAs can be optional of course).
7. Demand support be included for accounts without extra payments (can rate limit though, like max of 1-call per month for new or low-budget accounts).
How marketers will respond:
1. "Ok, well it's Google's world gotta change everything all over again and tell the client 'conversions' no longer exist, we call them 'key events' now and somehow they aren't measured 1:1 like a conversion is. "
4️⃣ Influencer Partnerships 🤝
Collaborate with influencers who have a strong connection with your target audience. These partnerships can provide valuable insights into audience preferences and behaviors and help to extend your reach.
🔨Tool to check out: @CreatorIQ
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Wen the @97thFloor team takes the Halloween Decorations to the next level! @Stranger_Things theme was 🤯
Happy 17th Anniversary to
@97thFloor & all the amazing, inspiring, and creative people who make it simply the best place to work! #HBD97thFloor 🎉🎁🎊
Bucket list item crossed off the list! I’m speaking at #MozCon 2022!
Check out the lineup of Community Speakers taking the stage, then snag your ticket for 3 full days of actionable marketing tactics & fresh SEO insights. ➡️ ctt.ec/5mGtU+
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Are you ready to meet your community speakers, #MozCon? Let's give it up for these amazing marketers!
👏 @gofishchris
👏 @justdebbb
👏 @plotboilers
👏 @nochillfilter
👏 @PaxtonMGray
👏 @chameleon_jrnl
👏 @tinainthesun
mz.cm/3iOsBY5
We're donating $50,000 to the nonprofit of your choice. Just leave tag the nonprofit you'd like to support and they'll get a cut of the $50,000 based off how many tags they get.
You can also tag them our LI and IG posts if you want to help them get a bigger piece of the pie.
$50K GIVEAWAY 🎉
We want to give back to the charities that YOU love! This holiday season we will be making donations to charities through @_charitylabs up to $50,000. Simply tag your favorite charities in this post!
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Some great thoughts about data-driven optimization from our Head of CRO, @spencerxgray! 👏
#data #marketing #cro #optimization
Dude went out and built a web app for his audience to help them save $ on PC builds. This guy is hustling.
Big day! Just dropped my first ever web application aimed at saving PC gamers, streamers and creators a lot of moolah this season.
🍿WATCH: youtu.be/bDe0DuWJ6VI
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I love reading old @dannysullivan articles now that he is at Google searchengineland.com/writing…
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They finally let me write an article about Taylor Swift! 🤣 Check it out!
Taylor Swift is the world's best content marketer 97thfloor.com/blog/taylor-sw…
If I can’t understand why someone is messing up, I’m at risk for making the same mistakes. I don’t know which wrong turns led them there.
If I can see WHY they made a mistake, then I’m more compassionate and understanding. I’m also more likely to avoid the same mistakes myself.
In ~50 minutes I'm going live with Ed Catmul, founder of Pixar for a Q&A. Link if you'd like to check it out. instagram.com/97thfloor/
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Congrats to @heatherhasson and @trinaspear on their big IPO today with $FIGS! @wearFIGS has been a fantastic partner and we ❤️ that they’re committed to helping healthcare workers look and feel amazing. Oh, and did we mention they are the first female co-founders to ever IPO? NBD
I can't believe this. I've worked at agencies since 2007, so I thought I had seen everything, but I've never seen an agency stoop to this level.
Do not hire these guys. goatagency.co/