Data about marketing, agencies and media from http://t.co/a7b9mkRRd3.
Joined April 2009
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Ad Age Datacenter retweeted
The ad industry added 2,900 jobs in November, banking its 10th consecutive month of growth since ad jobs hit a pandemic period low in January.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Ad business in September added just 1,000 jobs, weakest job growth since spring as overall U.S. employment was held down by delta variant and worker shortage.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
By my analysis, @ProcterGamble has displaced @amazon as the world's biggest advertiser.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Ad agency employment finally has surpassed the level seen in the early days of the pandemic in April 2020. April 2020 marked the official end of the recession, but agency staffing is well below its level in Feb 2020, the start of the recession.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
U.S. advertising employment rose by (only) 1,200 jobs in July. The pace of hiring slowed in the ad business last month while the nation’s employment surged.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Prime time: @amazon is now the nation’s most-advertised brand, ending @GEICO’s four-year reign as the top-spending brand. See the ranking and other key stats in Ad Age Leading National Advertisers 2021 Executive Summary.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Amid the pandemic, nearly half of the top 200 U.S. advertisers actually increased ad spending in 2020. Three companies—sports betting plays DraftKings and Flutter Entertainment (FanDuel, Fox Bet) and online marketplace Etsy—more than doubled spending.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
New: Download an executive summary of Ad Age's annual report on marketers and marketing. Top advertisers sliced spending in 2020, but ad spending this year is on track to break new records.
adage.com/LNA2021-executive-…
Ad Age Datacenter retweeted
A weak overall #BLS #jobs report today. Employment in advertising, PR and related services rose by 1,900 jobs in April. Internet media employment topped 300,000 for the first time.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Worst-performing agency discipline in 2020: Experiential/event marketing, a category crushed by COVID cancellations of conventions, conferences and consumer events. Experiential revenue plunged 47.9%, according to Ad Age Agency Report.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
Best-performing agency discipline in 2020: Health care, boosted by a surge in marketing communications tied to the coronavirus. U.S. health care revenue for agencies jumped 11.7% in 2020, according to Ad Age Agency Report.
adage.com/article/datacenter…
Ad Age Datacenter retweeted
In 2020, Amazon, Alphabet and Netflix all figured out how to generate more revenue while spending less on advertising.
Ad Age Datacenter analyzed ad spend across the FANG companies over the past year as they dealt with the pandemic: ow.ly/9imy50DDL5U
Ad Age Datacenter retweeted
Agency Report cheat sheet: Digital rules, growth slows, consultancies are hiring and ad agencies are firing bit.ly/2FsGRiU
Ad Age Datacenter retweeted
Agencies: today is the last day to send me info for @adage's Agency Report! Contact me with questions: mcmorrison at adage dot com