Next Generation Brand Growth Platform
Joined March 2022
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📢 New Adlook Report: The Accuracy Gap in Socio-Demographic Data
We analyzed 150k+ impressions and found major flaws in age/gender targeting.
🔍 35% labeled both male & female
👥 50%+ in multiple age groups
Full report 👉 lnkd.in/dt6kiGUp
#Adlook #AdData #MarketingTruth
5 yrs of tests. 5 yrs of delays. No change.
Chrome: 3rd-party cookies stay. Sandbox reset.
Adlook was built for a cookieless world from day one.
No delays. Just outcomes.
👉 lnkd.in/de-ss3bs #AdTech
Huge shoutout to our VP of Sales UK, Ossie Bayram, for sharing insights on two panels at Brand Innovators by IPG Mediabrands in London — alongside leaders from UM Worldwide & DioniLife. 👏
#Adlook #BrandInnovators #IPGMediabrands #MarketingLeadership
Are verified allowlists the future of brand safety? 🛡️
Blocklists can harm reach & minority-owned media. With ad fraud hitting $172B by 2028, allowlists offer a better path:
✅ Less fraud
✅ More reach
✅ Safer ads
Full article 👉 lnkd.in/edT77vpK
#Adlook #BrandSafety
Proud to sponsor Mídia Master in Itu, São Paulo! 🚀
Excited to join top media & marketing leaders in Brazil to share how Adlook is shaping the future of digital ads with privacy-first tech.
Let’s connect!
#MidiaMaster #AdTech #PrivacyFirst #Adlook #Brazil
Excited to sponsor #AWEurope in London, April 1–3! Join us as we bring our cookieless, privacy-first approach and outcome-based strategies to shape marketing's future. Let’s connect!
#Programmatic #AdTech #CookielessFuture #PrivacyFirst #Adlook
We're proud to sponsor @BrandInnovators "Raising the Game in Marketing Excellence" Summit at Danone, CO! Our own Matthew Tornatore will moderate a chat with Kelly Molnar, VP Global Marketing @Crocs . Can't wait!
#BrandInnovators #Programmatic #Adtech #Adlook
Big congrats to Anna Jankowska, our EVP of Global Partnerships, named one of @AdMonsters’ “44 Women Leaders in Ad Tech”! 🌟
Her insights on authenticity & bold networking are a must-read.
👉 admonsters.com/44-women-lead…
#WomensHistoryMonth #AdTech #WomenInAdTech #Adlook
"In 2025, the digital advertising landscape will be reshaped by the non-negotiable demand for accountability and precision. "
- Kuba Kossut, Adlook CEO
Check out the full post⬇️
linkedin.com/posts/kuba-koss…
🏎️ Driving Innovation On and Off the Track.
At Adlook, we’re inspired by the fearless and relentless spirit of young talents who push boundaries.
That’s why we’re proud to support rising karting star @KlaraKowalczyk & #Klarasupersprint Racing Team.
🧵👇
Adlook retweeted
Adlook (@Adlook_co) is partnering with @FreeWheel.
adtechradar.com/2024/11/21/a…
#adtech #adtechradar
Adlook retweeted
@Adlook_co Partners with @FreeWheel to Improve Premium Video Advertising Access and Campaign Efficiency.
The collaboration aims to optimize real-time targeting and improve overall campaign effectiveness.
#VideoAdvertising #AdTech #RealTimeTargeting
talkcmo.com/quick-bytes/adlo…
🎮 Unlocking the Potential of In-Game Advertising – New Episode of "Ahead of The Market" 🎥
Nerissa MacDonald, EVP of Global Sales at @Anzu_io , discusses how brands can harness the power of #ingameads to engage Millennials and Gen Z authentically and effectively!
🧵👇
Link to the full video: youtube.com/watch?v=69rEKDAt…
Stay tuned for more insights in our "Ahead of The Market" series, where we explore the trends shaping the future of digital advertising!
🚀 Driving Sustainable Advertising with Carbon Data – New Episode of "Ahead of The Market" 🎥
As the ad industry confronts its environmental impact, @Scope3data is pioneering efforts to integrate sustainability into programmatic advertising.
🧵👇
🤝Strategic Alignment: Sustainability is moving to the core of marketing strategy, with closer collaboration between marketing and ESG teams. This alignment is helping brands make an impact on both environmental and business goals.