Audigent is the leading data activation, curation and identity platform built for the cookieless future.
New York, NY
Joined January 2015
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Audigent retweeted
This Father’s Day, follow the procedure below to enjoy a refreshing @AviationGin cocktail I’ve dubbed ’THE VASECTOMY’ for no reason in particular.
Audigent retweeted
SpotX worked with @Mindshare_USA to create a #CTV campaign for @AuDigent using data-driven targeting to reach their audience during Black Friday sales. The result? A 128% increase in revenue from search. Read more in our latest case study ➡️bit.ly/3fHB2n2
Audigent retweeted
Publisher first-party will be the most comprehensive solution to targeting users in a post-cookie world says our CTO Tom Kershaw. Read more at: campaignasia.com/article/goo…
Google is not killing ID solutions, but has succeeded in sowing doubt: The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means. buff.ly/308ZnK7
Audigent retweeted
This is an amazing community being built around the inspiring voices of female athletes with @alexmorgan13 @S10Bird @Simone_Biles & @ChloeKim.
youtube.com/togethxr
Audigent retweeted
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...
Audigent retweeted
"Every US retailer with significant site traffic will attempt to become a media platform." says @CollinColburn from @forrester in his 2020 predictions: go.forrester.com/blogs/predi… #AdTech
Audigent retweeted
63% of Brands and 72% of Agencies Expect More Ad-Buying Deals to Be Traded Programmatically in 2021 buff.ly/3liWUVr
#adtech #adspend
Audigent retweeted
#InHumanTerms is back and our CEO @JeffTGreen explains the industry-wide Unified ID 2.0 solution and why it's a massive upgrade to cookies: bit.ly/36L9B6m
youtube.com/watch?v=mJP2ngh0…
Audigent retweeted
Our industry has made big strides in recent years in pursuit of addressable TV at scale. While it’s hard to argue against the value of more precise targeting and better measurement, #addressable advertising shouldn’t be a strategy unto itself. ow.ly/ZbdV50CijTJ
Audigent retweeted
.@BeastieBoys' "Sabotage" soundtracks a new @JoeBiden campaign spot stressing the impact COVID-19 has had on the concert industry. It marks the first time the seminal hip-hop trio has licensed their music for an advertisement. cos.lv/ZIda30rfBoN
Audigent retweeted
How the auto sales industry is transforming into digital dealerships ow.ly/iJXE102kevc
Audigent retweeted
Also, I’m not an anti trust lawyer, but between TikTok, LinkedIn and Excel how can it be legal for one company to have a complete monopoly on fun?
Audigent retweeted
Excited to join top leaders in #marketing & #brand for a @BrandInnovators #BISummit Livecast tomorrow (7/23) at 12PM ET. Looking forward to sharing how @4H has elevated our brand through #influencermarketing & social media. RSVP here: bit.ly/30t0BQb #nonprofitmarketing
Audigent retweeted
This is a really interesting chat between two of independent AdTech's finest CEO's @acasale from @IndexExchange chats to @jefftgreen from @TheTradeDesk. They discuss everything from the impact of the pandemic on their business to the death of the cookie: player.vimeo.com/video/43904…
Audigent retweeted
Are we going to be writing stories someday talking about Covid killed network television? Since May 25, the big 4 broadcast networks have lost 41%(!!!) of their nightly 18-49 audience per @crupicrupicrupi bit.ly/2CWtFXW
Audigent retweeted
To replace third-party cookies, marketers are experimenting with publisher-specific IDs. Sponsored by Zeotap.
buff.ly/38Zus6r