CSO @ Metaverse Creators | Head of AI | Roblox producer/advisor 14K+ CCU, 10M+ MAU | Indie games for Nintendo Switch/Steam | Anime/Games/esports/VTubers
Tokyo Japan
Joined March 2010
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Robloxと steamと パクることと：〜タダノリは儲かるのか？買い切りと無料の算数〜｜shogo.shibusawa @CHE_SS note.com/mct_shibusawa/n/n10…
Age- and interest-based recommendations, better cold-start discovery, and surfacing more original experiences are all areas people will be watching with great anticipation.
I sat down with Roblox founder and CEO @DavidBaszucki to ask some hard hitting questions, including some straight from the community.
Full interview live now on the Roblox Newsroom: about.roblox.com/newsroom/20…
Today, most Roblox games are made by small teams—much like the early development environments I’ve heard about from industry pioneers.
For many, Roblox is an ideal place to start inventing new ways to play.
I’ve had the opportunity to share the insights and perspectives I’ve learned from pioneers and active creators in Japan’s game industry with the young Japanese teams taking on challenges on Roblox. At the same time, I get to think, grow, and learn alongside them.
My approach to creating things on Roblox today is built on two foundations: the countless hours I’ve spent playing all kinds of games, and the wisdom passed down to me by the pioneers who built Japan’s video game industry in the original Famicom (NES) era.
Retro Studios, Monolith Soft, Next Level Games, SRD, Shiver Entertainment, and Nintendo Cube—that’s six, right?
No acquisition is guaranteed to succeed, but all these studios have worked on great games. Impressive!
ゲームスタジオ買収の追跡調査で、対象283社の約3分の1が閉鎖。一方、任天堂が買収した6件はすべて「成功」または「安定」と評価され、「衰退・閉鎖」はゼロだった。
対照的に、Activision Blizzardが所有したスタジオについては、調査対象の17件すべてが「衰退」または「閉鎖」に分類された。
任天堂は長年協業してきた開発会社を買収している。調査者は、スタジオの規模や設立年数、過去の実績よりも「どの企業に買収されたか」が、その後の結果と強く結び付いていたと分析している。
詳細：gamestalk.net/nintendo-acqui…
It may affect some developers, but I don’t think it will impact studios or teams already reaching the top of the rankings. And I think this is an entirely reasonable decision. #Roblox
Anthropic has introduced a new rule banning Claude Code from recreating existing video games
The restriction is intended to prevent copyright infringement, but original games and games within existing genres are still allowed
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Shogo.Shibusawa retweeted
Jonas Brothers sneak peak of a new song!!!
📸: @lastimefalling
最高の挑戦者たち👍✨✨✨
ゲーム開発未経験のところから始めたRobloxですが、リリース4ヶ月で累計1億プレイ、MAU1000万超えを達成しました🚀🎉
これからも、本気でグローバルでのTOP入りを目指して運営、開発していきます！！
一緒にゲームを作りたい方、IPコラボや共同開発などのお話もお待ちしております📩
prtimes.jp/main/html/rd/p/00…
Shogo.Shibusawa retweeted
piconで作ってるRobloxのサッカーゲームが、累計1億プレイ突破🔥⚽️
・全員ゲーム開発未経験
・作り始めて4ヶ月
・最大同接1.4万人！
すごすぎ
prtimes.jp/main/html/rd/p/00…
Shogo.Shibusawa retweeted
／
1億プレイ突破ｧ〜🎉❤️🔥🕺⚽️🎮⚡️
＼
6月にリリースしたサッカーゲームがおかげさまでたくさんのRobloxユーザーに遊んでいただけて大変嬉しい限り。まだまだ頑張るよ🦾
一緒に何某かのお取組をさせていただける企業様、気になる程度でも良いのでぜひお声がけを✨🥺
prtimes.jp/main/html/rd/p/00…
And don’t settle for being someone whose work can be replaced by AI. Be a challenger who dares to create new ways to play. Roblox is the perfect place to gain the foundational experience you need to take on that challenge.
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I think it’s perfectly fine to start by learning from existing game formats on Roblox. First, learn how this world works. Once you can see further across the platform, it’s not too late to start inventing new ways to play.
A remarkable achievement by a Japan-based studio just getting started on Roblox. Their passion shines through—not just in what they create, but in how much they play and learn from games across the platform.
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You did it, everyone! Congratulations!
【1億プレイ突破！】Robloxゲーム『Soccer Stars 26』公開から4ヶ月余りで達成 prtimes.jp/main/html/rd/p/00… via @PRTIMES_JP
ついに！！6月にリリースしたSoccer Stars 26 が累計1億プレイ突破です！！！！
お得なアイテムを受け取れるコードも用意したので、みんな遊んでくれよな！
The advice in this post is spot-on. I agree with a lot of it.
Roblox is both a great and a terrible business, and not many people realise it.
The upside: once you have a bit of experience, one game can make you high five figures in a month. It’s fast money.
The downside: that same game can make nothing the next month. Revenue is easy to get but hard to keep, so there’s no stability. Roblox has no safety net beyond “keep making games,” and it can terminate you and your income at any time. If you have no other business on the side, that’s a real risk.
The misconception: outsiders think it’s easy because “it’s a kids game” and some games make millions. But those monthly millions belong to the top 1-20 games, if not fewer. Tens of thousands a month with one game is realistic, but it’s far from the norm.
My advice: if you don’t play Roblox yourself, your chances are very, very low. I’ve never seen someone who didn’t play make even 10k lifetime. Hot take, but if you’re not already a player, don’t get into the space. It’s a waste of time.
The bottom line: other businesses can earn more, and more reliably. They just take more time, effort and knowledge. Roblox is quick money for people who know what they’re’re doing, but the deeper you go, the more dangerous it gets.
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It’s fascinating that, especially in game development, much of what people called “creative work” may actually have been “work,” as someone put it. AI can take on that work, freeing people to focus on what’s truly creative.
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I think that’s exactly right.
Miyamoto's statement as a whole is really good, but that part — "as AI takes care of more and more tasks, we have to seriously think about what it means to truly create something" — is so interesting to me. I feel this is the right mindset to navigate the era we're entering.
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A market is made up of individual players. When creators lose sight of the player’s perspective, they can grow a little arrogant without realizing it. If AI gives us more time to focus on players and invent new ways to play, that’s something to welcome.
Nintendo’s Shigeru Miyamoto, the acclaimed designer behind Super Mario and Zelda, has explained why he believes generative AI won’t make human creativity obsolete.
"There will always be a role left for us to play."
videogameschronicle.com/news…
Shogo.Shibusawa retweeted
Nintendo’s Shigeru Miyamoto, the acclaimed designer behind Super Mario and Zelda, has explained why he believes generative AI won’t make human creativity obsolete.
"There will always be a role left for us to play."
videogameschronicle.com/news…