Craig Stewart

“It’s not culture’s job to make people feel good. A lot of times the things that feel good don't help us win. A weak culture prioritizes that you’ve got to feel good all the time. It says, ‘If it doesn’t feel good, don’t do it.’ It means the culture is unwilling to sit in the discomfort that growth requires. There’s too much culture being taught as all trust falls and hugs. The purpose of culture is to drive the behavior that wins. That’s it. That’s culture’s job. Now, the behavior that wins is what we have to identify. Whatever behaviors we identify to help us work together and win, the question is ‘Does our culture demand that? Does our culture drive that?’”