Educating and empowering the next generation of creators
Los Angeles, CA
Joined February 2018
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Colin and Samir ✌🏼✌🏾 retweeted
Ben Wilson (@BenWilsonTweets) has stage 4 cancer and 4 kids under the age of 5.
I want to help him as much as possible, so I invited him on the podcast to talk about his work studying history’s greatest leaders and what it’s like getting told he’s going to die at 38.
He’s a good guy, a close friend, and one of my favorite podcasters.
His work has benefited millions of people all across the world.
Please watch this episode and see if you can help with medicine, introductions, or donations.
0:00 What Ben has learned from making How to Take Over the World and studying history’s greatest leaders.
55:51 Living like you're dying. Ben on facing cancer.
The most successful creators today aren’t making videos, they’re making shows. When more content is being uploaded than ever, repeatable formats are the way to stand out and be remembered. Tomorrow on the channel we’re exploring the breakout music trivia show Track Star from our friend @jackycoyne
3 updates changing the future of YouTube #MadeOnYouTube #YouTubePartner
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Developed my film from Cannes Lions ☀️
(@andrewrsorkin @johncoogan @jordihays @maxwelltani @joncaramanica @joecoscarelli @ColinandSamir )
She's the reason why @bryan_johnson is always all over your feed
AND the subject of a $2.6 million project to become the most measured woman in history by tracking 1,900 biomarkers
We sat down with @_katetolo to learn the 11 marketing rules that built the Bryan Johnson universe
00:00 - Intro
00:58 - Who Is Kate Tolo
03:35 - The Nightclub Theory of Going Viral
08:54 - Never Assume, Always Test
11:36 - Why Failure Is Invisible
14:09 - Start With Text First
18:04 - Turning Press Publish LA Into a Pitch
24:31 - Know Your Ticket Price
26:48 - Ruthlessly Create Value
30:22 - If It Works, Say It Again
34:34 - Speak Simply
35:57 - See It In Context
39:07 - Publish Immediately
41:47 - Timely vs Timeless Content
43:03 - The Yes And Approach
c46:06 - Bryan's Girlfriend Reveal
Ten years ago today, Colin and I started this channel.
I remember the jitters of looking at it for the first time. It could be anything, it could take us anywhere. I was curious about the people who would watch, curious about the videos we'd make, curious about the collaborators we'd find along the way.
We sat down and wrote our vision for the channel and for the company. It was hard to picture much beyond one very clear dream: a cool office in Venice, filled with creative people we really loved working with.
It's been harder than I could have imagined. For the first five years, it didn't work. We couldn't make money. We could barely grow. But we kept coming back to the upload button. It was irrational, and I couldn't imagine doing anything else.
Being a creator is the best version of life I could imagine. It's been a privilege to tell stories here for ten years, to call it a career, to call YouTube home, to create for all of you and with the creator community.
And most of all, to create alongside our team. In our office in Venice.
YouTube is the ticket to the extraordinary.
