Colourtext builds global-scale market segmentation, advertising research and data analytics projects. Founder and CEO is @Dollywaggon
London, England
Joined March 2013
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Colourtext retweeted
Following a recent Twitter storm attacking the Ehrenberg Bass Institute, I thought it was time to break down the arguments around the value of Binet & Field's popular 60/40 Rule versus the EBI's critical scientific approach to marketing effectiveness. the-media-leader.com/why-peo…
Colourtext retweeted
ICYMI our latest #whitepaper is a deep dive into what makes for effective creative in #radio campaigns, created by @Colourtext, the audience research experts, analysing data from @Radiogauge and Audiotrack. Download it here hubs.li/Q01HDF5m0
#audio #advertising #media
Colourtext retweeted
ICYMI our latest #whitepaper is a deep dive into what makes for effective creative in #radio campaigns, created by @Colourtext, the audience research experts, analysing data from @Radiogauge and Audiotrack. Download it here hubs.li/Q01HDK8X0
#audio #advertising #media
Colourtext retweeted
Interesting to hear Jason Brownlee from @Colourtext talking about the impact word-count has on audio ad effectiveness, based on analysis of @Mediatel_'s Audiotrack data and our Big Audio Datamine research #FoAudio
Read more: radiocentre.org/research/big…
Colourtext retweeted
In this insightful article @TheMediaLeader interviews @Goodstuffers's Sam Austin, @MSIXagency's Demi Abiola, @Starcom_UK's Devora Mateeva and @Colourtext's Jason Brownlee on why radio’s digital journey has reached a critical stage. All at #FoAudio 2023!
hubs.li/Q01BkMc_0
Colourtext retweeted
Great to present at #mrgconf2022 with Jason @Dollywaggon @Colourtext today, showcasing unique audio insights from @Mediatel_ Audiotrack dataset and the implications of word count on the impact of audio adverts
How daring can audio become? We are joined by @Dollywaggon from @Colourtext and Anne Tucker from @Mediatel_
Audio and podcasts are sexy
#mrgconf2022
Colourtext retweeted
Interesting to hear @Mediatel_ and @Colourtext talk about word counts on audio ads and that creative standout drops with more words. Particularly relevant with @global decision to “relax” the need for ts&cs #mrgconf2022
Colourtext retweeted
The MRG London Conference, our first one in 3 years in-person promises to be special!
Papers include @Colourtext @Addverve @viacbsinsights @SonyPictures
Thanks to our sponsors @SavantaGroup @UKOMAPS and @Kantar for helping put on this fantastic event
mrg.org.uk/events/215
Colourtext retweeted
Welcome session with @kristinluck Parves Kahn @jeanmarcleger1 Rob Berger @pravinshekar and more superstars coming on stage! #esomar75
Colourtext retweeted
NEW STUDY: CUMULUS MEDIA And Signal Hill Insights’ Fall 2021 Podcast Download Report: Platform Wars Heat Up As Spotify Is Now The Leading Listening Destination And The Big Three (Apple Podcasts, YouTube, Spotify) Expand Share:
bit.ly/3EG30tm #westwoodone
Colourtext retweeted
AM/FM Radio audiences soar in just released Nielsen October Portable People Meter data. As public concern over COVID wanes, and commutes to work and school resume, Nielsen reports AM/FM radio listening has increased to new highs: bit.ly/305gwYp #westwoodone
Colourtext retweeted
Big Audio Datamine - loving the B.A.D. name for the latest @Radiocentre research with @Colourtext #TuningIn
Colourtext retweeted
Our incredible #TuningIn host @neevkspencer is getting us all pumped for this morning’s event with an incredible DJ set.
Join us live now at tuningin.org
Colourtext retweeted
If you are thinking of using or making ads for podcasts or radio, here are some good tips…
What makes a successful audio ad, and how does that differ from working with TV or video? I talk to @PierreBouvard, Chief Insights Officer of Cumulus Radio in the U.S. about making effective audio ads, and why the tricks that work best are not the same for video.
Colourtext retweeted
No faulty configurations. No outages. Entertainment, trusted news and brilliant music is always there for you. Radio never goes dark.
Colourtext retweeted
"People, literally millions of them, continue to love radio because it's not a lonely experience. Indeed, people explicitly switch on the radio for company"
Why we still love radio (but shouldn't it have died out by now?) - by @Dollywaggon @colourtext hubs.li/H0V812v0
Colourtext retweeted
Why we still love radio (but shouldn't it have died out by now?) - by @Dollywaggon @colourtext hubs.li/H0Tt2Mg0
Colourtext retweeted
Radio?
Shouldn't that have died out by now?
Jason @Dollywaggon Brownlee @Colourtext investigates
here @MediatelNews
mediatel.co.uk/news/2021/07/…
Colourtext retweeted
Why we still love radio (but shouldn't it have died out by now?) - by @Dollywaggon @colourtext hubs.li/H0Tt2Hn0
Colourtext retweeted
Is dynamic creative on digital radio worth the extra cost? @sjtidarsh reports with views from @DLGroupMedia @MGOMD @TrisonicUK @Colourtext hubs.li/H0RzfSx0 #FoAudio
