Shannon McCoy (She/They) (@DallasAdGrad) header
Shannon McCoy (She/They) (@DallasAdGrad) profile picture

Strategy & Insight Specialist at Social Factor // Neighborhood-friendly marketing geek // Dallas Native & Houston Transplant

Houston, TX
Joined May 2010
Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)Photo by Shannon McCoy (She/They) (@DallasAdGrad)
Shannon McCoy (She/They) retweeted
I love when I get an auto-reply email telling me that the recipient is on vacation and not checking email. Good for you for setting boundaries and having a healthy work/life balance! Talk to you when you get back!
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Shannon McCoy (She/They) retweeted
It's okay to be split on AI. You can be concerned about its misuse and still see AI's potential for good. You can be impressed by the technology and still be deeply troubled by its unintended consequences. It's not all or nothing--tbh, it's probably better to have mixed feelings.
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Shannon McCoy (She/They) retweeted
What's the most important tool for a social media manager to have? A good therapist.
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Shannon McCoy (She/They) retweeted
GROSS use of Alt Text. ALT text is used to describe the image for visually impaired users… Not to fuel your political agenda.
We are working day-in and day-out to grow the economy.
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Shannon McCoy (She/They) retweeted
🚨 new twitter feature 🚨 as you can see in the example below, twitter seems to be adding a playback speed option for videos 📲
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Shannon McCoy (She/They) retweeted
social media updates you NEED to know 👇 🙄 Elon Musk has found a new CEO, and he will transition to “being exec chair & CTO, overseeing product, software & sysops” 👯‍♀️ Instagram is allegedly working on a new collaboration feature that would show you’re interested in working with other creators by displaying a status on your profile, DMs and in search 🥵 If you saw a drop in LinkedIn followers, don’t panic! LinkedIn have removed hibernated and restricted accounts from follower stats 📊 Instagram is still working on the ability to add polls in the comment section, polls cannot be edited or deleted after posting (this poll option may ONLY be for Reels) 💫 Twitter keeps working on adding a Highlights feature to user’s profiles 😶 It looks like YouTube has started blocking ad blockers 💬 Twitter has launched two new Direct Message features - DM Replies and the ability to respond to messages with more emojis 👀 Instagram looks like it is rolling out a new tab of notifications on business profiles, with an “all” tab and a “professional” tab 💨 Instagram is working on a new fast forward button on Stories 🙏 Allegedly, WhatsApp message editing could be closer than you think 🫠 Tucker Carlson, a right-wing extremist, announces he’ll exclusively broadcast a show on… Twitter 🔗 Pinterest is making creation and monetisation easier with links in all pins, flexible aspect ratios and editing and enhanced metrics 🤖 Meta is testing AI elements for Facebook and Instagram Ads 👏 TikTok has launched ‘TikTok World Hub’ mini-website which will share guides, presentations, e-commerce elements and more 🤯 Google had it’s annual Google I/O event where it outlined coming advances to Search, Google Ads etc (too much to put in one update but definitely check it out) and that's all for now folks, see ya'll next time 👋💞💫
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Shannon McCoy (She/They) retweeted
social media updates you NEED to know 👇 👯‍♀️ Instagram is working on the ability to create posts ONLY visible to close friends (love that) 🔗 Snapchat is testing sponsored links within conversations using its newly released artificial intelligence chatbot, My AI 💸 TikTok has partnered with publishers to trial a new premium ad product, 'Pulse Premiere', which would mean that advertisers could place ads *directly* after content from premium publisher content in the For You feed 📊 Instagram keeps working on the ability to add polls in the comment section, although this now looks like it’ll only be applicable to Reels 🙏 When you share a post from Reddit via a messaging app, the link preview will now include visuals, the subreddit name, total upvotes tally and the number of comments. 🤖 Instagram is allegedly working on the ability to generate custom stickers using AI (not shocking after it was announced that TikTok is using AI to generate profile pictures) 📲 Reddit users will now be able to share content directly from Reddit to IG stories without having to screenshot or download the content first 🎶 Instagram has officially announced that they’re testing two new features, where you’ll be able to share a song in a Note, and add a song to Carousels 👀 Mozilla has expanded its Mastodon investment with a beta launch of mozilla[.]social, its own moderated server 😶 Twitter is testing new visual display formats, where user’s profiles could look more Instagram-grid like with a separate tab for videos 👏 Meta has announced that it's introducing new features to give users more control over what they see on Reels. You can now watch a video and select “show more” or “show less”, and Meta will now show labels on Reels to tell you why you’re seeing that specific piece of content 💬 WhatsApp now allows you to forward pictures with the option to keep, delete or rewrite the caption 1️⃣ WhatsApp now allows you to create single-vote polls, meaning users are only allowed to vote once instead of multiple times (I’m not sure why it took them so long to make this an option) 💙 Bluesky, currently an invite-only decentralised social network, is allegedly Twitter’s new rival… (I’m using it, and I’ll be writing my thoughts up soon) And that's all for now folks! See ya'll next time 👋💞
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Shannon McCoy (She/They) retweeted
old-school marketers when you tell them that TikTok is being used as a search engine
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Shannon McCoy (She/They) retweeted
Social Media Managers: Let's pour one out for Netflix's social media manager right now. I bet they are having a ROUGH night. Also Social Media Managers: How can we dunk on Netflix from the brand account!? I bet we can get a ton of engagement from it. 🙄🙄🙄
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Shannon McCoy (She/They) retweeted
Me after answering one email
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Shannon McCoy (She/They) retweeted
Facebook Ads is NOT the best channel. LinkedIn Organic is NOT the best channel. TikTok is NOT the best channel. The best channel is where your audience is. Focus on where they are. Not where your competitors are. Not where other marketers are. Be audience focused.
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Shannon McCoy (She/They) retweeted
Admit it. You downloaded @tiktok_us out of curiosity, and now it's part of your everyday life. See how the app went from being a music and dance app to dominating social media, inviting users from all generations to indulge. #SocialMedia #Growth influencermarketinghub.com/t…
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Shannon McCoy (She/They) retweeted
#NationalEngineersWeek Spotlight: Mimosa Miller, Engineer II at ABS "I like being able to work on realistic cases [as an engineer] that can help improve the safety of the #maritime industry. That gives me purpose and helps me feel fulfilled." More >> bit.ly/2uEbG4o
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Shannon McCoy (She/They) retweeted
I’m upset about my anonymous peer feedback results dlvr.it/RPmQGf
Shannon McCoy (She/They) retweeted
"Over two-thirds of smartphone owners don’t identify as gamers, even though they play mobile games three to four times a week."
What is a "Gamer"? What does he or (especially) she look like? We wanted to find out, so we surveyed over 4,000 people in the US and UK blog.applovin.com/mobile-gam… #GamersAreAll
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Shannon McCoy (She/They) retweeted
Don't miss out on free burritos this morning! Visit us at The Mobile Growth House at #MWCA18. Check out the schedule at mobilegrowthhouse.com #AppMarketingMWCA
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Shannon McCoy (She/They) retweeted
Two more days! We are pumped to network with app marketing experts like @ksutton1979, @DallasAdGrad, @rizwank, @dineshpirla, and more at #AppMarketingMWCA. PS: It’s not too late to join us there: mobilegrowthhouse.com #MWCA18
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Shannon McCoy (She/They) retweeted
If you are looking for an opportunity to help build an industry-leading agency, we should talk. We're excited to meet our next teammate! We have an opening for a Growth Marketing Associate. Apply here: bit.ly/2pSL9ub
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Shannon McCoy (She/They) retweeted
I think @HamillHimself said it best... "Amazing, every word you just said was wrong."
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Shannon McCoy (She/They) retweeted
Long but great article summarizing CES 2018 from @stevesi medium.learningbyshipping.co…
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