digital advertising & ad tech consultant. Empowering advertisers, publishers and agencies around the globe/ tweets by Manuela Cadd
Melbourne
Joined April 2011
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I just spent months deep in the #walledgardens.
And honestly? It reminded me why so much brand money never leaves. 👇
👉 The next wave of advertising won’t live in a walled garden.
✔ Continuous optimisation
✔ Always-on learning
✔ Open-internet scale
@adexchanger @Adweek
#Adtech #RetailMedia
With AI agents running both bidding and creative iteration, campaigns don’t need:
❌ Bursts
❌ Constant manual tweaks
Instead → they evolve continuously, learning from outcomes in real time.
But… something new is coming to #programmatic.
I think #AgenticAdvertising might finally open the gates.
🚀 OpenAI now lets users buy products directly through ChatGPT.
Conversational commerce just got real.
🔗 wsj.com/articles/openai-lets…
#AI #ChatGPT #RetailMedia #ConversationalCommerce
David Jones Launches 'Amplify': Unveiling a Premium Retail Media Hub with Access to High-Value Shopper Audiences" bandt.com.au/david-jones-lau…
#RetailMedia #audiences #1stpartydata @bandt
Online advertising expenditure dips in Q1 2023, but travel category soars.
According to IAB Australia, total advertising expenditure for the quarter ended 31st March 2023 reached $3.426bn, an 0.8% decrease on the same quarter last year..../ #IAB #PWC #Advertising
Travel entered the top five general display industry categories for the first time since December 2019, joining retail, automotive, finance and entertainment.../ #travel #retailmedia
📢 Programmatic firm @TheTradeDesk launches "#UnbreakTheInternet" ad campaign, challenging tech giants like Google. Advocating for open and transparent advertising on the open internet, aiming to break the dominance of walled gardens. tinyurl.com/4edhawds #OpenInternet @bandt
🔍 Brands, take note! Online behavior has changed, with more time spent on the open internet than on social media. Publishers benefit from increased site engagement, while advertisers gain data-driven targeting and transparency. #openinternet
Fascinating hour on AI! Worth the time for a broader perspective. As an eternal AI optimist, it made me think (wreck my brain) re unintended consequences. #AI #PERSPECTIVE
youtube.com/watch?v=xoVJKj8l…
Just read about the new ChatGPT plugin by @zillow and love it. Handy tool for investors and relocators alike. Hopefully not too long before @realestate_au will pick it up too! #AI #realestateinvesting #propertyinsights"
👇dieser visionäre Podcast ist der Hammer sehr fesselend und inspirierend. Very lucky (und bestimmt auch verdient) fuer Lukasz Gadowski, an solchen Mega Projekten zu arbeiten und non-stop zu lernen.
omr.com/de/daily/lukasz-gado…
@officially_omr #Gruender #Traumjob #Visio
There is always another twist AND turn in #adtech
'Unscrupulous' vendors scraping publishers metadata and text w/o permission? 🤷♀️adweek.com/programmatic/publ…
#metadata #IP #privacy #publishers
I rmbr when I first heard of Milkrun in a podcast two years ago while driving to our Christmas vacation...sad to see them leave
smartcompany.com.au/startups… #Retail #ecommerce #statup #Australia