digital advertising & ad tech consultant. Empowering advertisers, publishers and agencies around the globe/ tweets by Manuela Cadd
Melbourne
Joined April 2011
- Tweets416
- Following1.4K
- Followers263
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Manuela Cadd retweeted
Here are some incredible things people are already doing with GPT-4
It’s been less than 3.5 hours
🧵 A thread
Manuela Cadd retweeted
The Trade Desk going direct to pubs is the biggest ad tech news of the year so far.
Google: "Hold my beer."
wsj.com/articles/google-plan…
Manuela Cadd retweeted
The future of addressability in digital advertising requires a portfolio approach. Publisher & advertisers, NOW is the time to act. The @IABTechLab is actively working on technical specs & frameworks to address multiple approaches. Reach out to to us!
adexchanger.com/data-driven-…
Manuela Cadd retweeted
Surround yourself with people who want to see you win. teapawt.net/TooSatisfied/status/13…
Manuela Cadd retweeted
My latest for Pull Request.
For the past few years, at this or that company, I've diligently worked toward building the future of how your data (and privacy) are monetized.
I'll be exploring the full ramifications in this several-part series.
thepullrequest.com/p/the-fut…
Manuela Cadd retweeted
📱📈#Mobile set a new record in Q2 2020: Consumers spent $28 Billion through the app stores — the biggest quarter ever.
Read our full quarterly #analysis here 👉bit.ly/Q32020mobile
#mobileapps #mobilegaming #insights #games #apps #marketing #digitalmarketing #covid19
ALT Q3 2020 | Worldwide App Gross Consumer Spend by Store | App Annie Analysis
Manuela Cadd retweeted
In 1 week advertising on Facebook will become less effective. That's when their attribution window drops from 30 to 7 days. Any sale that takes more than a week between ad and purchase won't be measurable.
This is the new "social dilemma" for brands.
Manuela Cadd retweeted
Ad tech's big @dmexco event goes digital only
mobilemarketingmagazine.com/…
Manuela Cadd retweeted
Everyone in advertising that needs something else to panic about besides the pandemic, look no further...
Because replacements to the third-party cookie are not even close to being ready:
adexchanger.com/online-adver…
Manuela Cadd retweeted
As sports return to our screens, analysts are predicting a downturn in the sports broadcast rights market. But what will be the longer-term impact?
#sportsbroadcast #broadcast #covid
ibc.org/trends/live-tv-sport…
Manuela Cadd retweeted
I'm thinking of opening a new place and calling it "Agency of the Year". That way when clients ask about my company I can always say it's agency of the year.
Manuela Cadd retweeted
Google now has a sellers.json file, and it provides remarkably little supply chain transparency.
jouncemedia.com/blog/2020/6/…
Manuela Cadd retweeted
Is Location-Based Marketing Still a Lucrative Option for Mobile Marketers?
@Applift, also part of Verve Group, looks into the value of location-based targeting in the current climate - check out the article here: buff.ly/2B7Trry
#LBM #targeting #mobile
Manuela Cadd retweeted
Movers and Shakers: our weekly round-up of who's moved where, this week featuring @elviscomms, @growwithorganic, @Applift, Cavai, @ZenusBank, @MyDigitalAcc, @MarcomCentral and @goacoustic. mobilemarketingmagazine.com/…
Manuela Cadd retweeted
The Powderfinger 'One Night Lonely' live stream sounds amazing tonight! Watch and donate to @SupportAct if you can.
@powderfinger_au #powderfinger
youtube.com/watch?v=r_V5jNSY…
Manuela Cadd retweeted
We’re delighted to announce that Verve is joining forces with Applift and PubNative, forming the unified data-first brand performance ad platform VERVE GROUP exchangewire.com/blog/2020/0…
Manuela Cadd retweeted
Chinese #esports market volume topped 100 billion yuan in 2019, which is expected to rise to 165.1 billion yuan by 2021. The industry also witnessed a rising proportion of female esports players, which now accounts for 36%, latest survey showed
Manuela Cadd retweeted
#TimTalk - What Is Digital Ad Fraud? with @acfou buff.ly/3dhGyZG via @DLAIgnite #socialselling #digitalselling #marketing #digitalmarketing #martech #adtech #CMO
