Marketing Strategy Officer / Partner at Carbon
Lewisville, Texas
Joined November 2011
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Driving Authentic Traction from B2B Influencer Marketing Campaigns
Choosing the ‘’right’’ influencer to suit your niche and audience is a starter step in any influencer marketing activity.
martechseries.com/mts-insigh…
CMO vs SEO: How To Balance SEO And B2B Marketing Goals
searchenginejournal.com/cmo-…
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Janice Mayo retweeted
What B2B marketers must know in the face of a potential recession
searchengineland.com/b2b-mar…
Janice Mayo retweeted
B2B Marketing Trends to Watch for 2023
Millennials and Gen Zers are now dominant in B2B buying committees. These age cohorts prioritize vendors that are easy to engage with and expect to manage their journey on their own terms.
insiderintelligence.com/cont…
Marketing software: Think three times before you customize
It’s one thing to accommodate a business requirement. It’s another thing to try to make all your staff happy. Remember, computers are very good at doing one thing a million times.
martech.org/marketing-softwa…
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Janice Mayo retweeted
What these latest consumer affinity trends tell us about marketing in 2023
Creator marketing — which has been a trend this year — is causing many agencies to rethink their strategies on using content creators and social media influencers.
digiday.com/marketing/what-t…
Janice Mayo retweeted
5 Steps To Recession-Proof Your Data Marketing Strategy
forbes.com/sites/forbesagenc…
The Rising Adoption Of CRM Systems By Hospitals Is Expected To Drive The Healthcare CRM Market As Per The Business Research Company's Healthcare CRM Global Market Report 2022
globenewswire.com/news-relea…
Janice Mayo retweeted
B2B Services Review Platforms Software Market is set to Experience Revolutionary Growth by 2030
einnews.com/pr_news/59891348…
TikTok Shares New Insights to Assist in Marketing Campaign Planning
It makes sense that TikTok would be good for CPG brands, given the immediacy and impact of the format.
socialmediatoday.com/news/Ti…
The New Role Of Marketing: Drive Business Growth By Reimagining Customer Engagement
Marketers report that they are finding success by unlocking new customer segments. They’re also investing in digital-first experiences for digital-first customers.
forbes.com/sites/briansolis/…
Should brands be using AI copywriting in the age of the Helpful Content Update?
econsultancy.com/ai-copywrit…
Janice Mayo retweeted
5 Top Enterprise Local SEO Challenges & How To Solve Them
When your priority keywords are hyper-local, creating a directory of state and city-level pages is preferable and optimizing them for near-me keywords with special location pages is preferable.
searchenginejournal.com/loca…
Janice Mayo retweeted
Brand Marketing Gurus Take Cues From Fans to Promote Film and TV
The plethora of data makes targeted messages possible. Marketers look beyond demographics to target viewers’ other interests.
variety.com/2022/film/entert…
Email Management 101 for B2B Marketers
With the countless mass emails you receive on a regular basis, it often feels like your attention (and time) is simply not being valued.
martechseries.com/mts-insigh…
Janice Mayo retweeted
How much should you spend on SEO?
In today’s data-driven marketing environment, this is one of the most important aspects of your SEO budget. With the right tech stack, you can drastically increase the ROI of your SEO spend.
thedrum.com/opinion/2022/08/…
Janice Mayo retweeted
Social media marketing for D2C brands is being transformed by shoppable ads
inventiva.co.in/trends/socia…
10 SOCIAL MEDIA MARKETING STRATEGIES FOR PHOTOGRAPHERS
Share your creativity with the world by harnessing all the content formats and posting tools at your fingertips.
plannthat.com/10-social-medi…
Don’t make these 15 critical email marketing mistakes!
Don’t be so focused on form that you overlook function. Broadcast emails these days are tough to get through to the recipient.
fastcompany.com/90787022/don…
Janice Mayo retweeted
The 9 Most Notable Digital Marketing Trends
Businesses are discovering how much their customers use messaging apps. Many people consider it a natural evolution to communicate with brands this way, just as they do many of their personal conversations.
influencermarketinghub.com/d…
