Marketing Strategy Officer / Partner at Carbon
Lewisville, Texas
Joined November 2011
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Janice Mayo retweeted
What B2B marketers must know in the face of a potential recession
searchengineland.com/b2b-mar…
Janice Mayo retweeted
B2B Marketing Trends to Watch for 2023
Millennials and Gen Zers are now dominant in B2B buying committees. These age cohorts prioritize vendors that are easy to engage with and expect to manage their journey on their own terms.
insiderintelligence.com/cont…
Janice Mayo retweeted
What these latest consumer affinity trends tell us about marketing in 2023
Creator marketing — which has been a trend this year — is causing many agencies to rethink their strategies on using content creators and social media influencers.
digiday.com/marketing/what-t…
Janice Mayo retweeted
5 Steps To Recession-Proof Your Data Marketing Strategy
forbes.com/sites/forbesagenc…
Janice Mayo retweeted
B2B Services Review Platforms Software Market is set to Experience Revolutionary Growth by 2030
einnews.com/pr_news/59891348…
Janice Mayo retweeted
5 Top Enterprise Local SEO Challenges & How To Solve Them
When your priority keywords are hyper-local, creating a directory of state and city-level pages is preferable and optimizing them for near-me keywords with special location pages is preferable.
searchenginejournal.com/loca…
Janice Mayo retweeted
Brand Marketing Gurus Take Cues From Fans to Promote Film and TV
The plethora of data makes targeted messages possible. Marketers look beyond demographics to target viewers’ other interests.
variety.com/2022/film/entert…
Janice Mayo retweeted
How much should you spend on SEO?
In today’s data-driven marketing environment, this is one of the most important aspects of your SEO budget. With the right tech stack, you can drastically increase the ROI of your SEO spend.
thedrum.com/opinion/2022/08/…
Janice Mayo retweeted
Social media marketing for D2C brands is being transformed by shoppable ads
inventiva.co.in/trends/socia…
Janice Mayo retweeted
The 9 Most Notable Digital Marketing Trends
Businesses are discovering how much their customers use messaging apps. Many people consider it a natural evolution to communicate with brands this way, just as they do many of their personal conversations.
influencermarketinghub.com/d…
Janice Mayo retweeted
How the metaverse will change digital marketing
With tech giants like Facebook, Microsoft, and NVIDIA Corporation leaning towards Metaverse, it demonstrates a future strong scenario for the market.
timesofindia.indiatimes.com/…
Janice Mayo retweeted
Is Your Marketing Telling A Lie?
Let’s be real: Marketing relies on a certain level of embellishment. Your client’s soap makes customers feel “the freshest they’ve ever felt.”
forbes.com/sites/forbesagenc…
Janice Mayo retweeted
TikTok to Overtake Facebook in Influencer Marketing Spend This Year, YouTube by 2024
Currently, YouTube is seeing $948.0 million in influencer marketing dollars spent on its platform in the U.S., ahead of Facebook’s $739.0 million.
techcrunch.com/2022/08/02/ti…
Janice Mayo retweeted
The Key to Content Marketing Success Is Employee Engagement
The truth is that employees are perfectly poised to create and distribute your content.
jdsupra.com/legalnews/the-ke…
Janice Mayo retweeted
Digital Marketing Trends For 2022
Since social consumers are influenced by what social network peers think about different products and services, marketers must employ granular analysis to really understand the role of social media in marketing.
mitsloan.mit.edu/ideas-made-…
Janice Mayo retweeted
The Future of Marketing Jobs
Marketers can be successful in their careers when they foster impactful relationships among their audiences as well as with their professional peers.
corp.smartbrief.com/original…
Janice Mayo retweeted
The Bread And Butter Of #Recruitment #Marketing: Attraction And Retention
forbes.com/sites/forbescommu…
Janice Mayo retweeted
6 Steps to Launch an Effective Manufacturing Digital Marketing Strategy
While most manufacturers will have universal marketing interests such as driving sales and building their corporate brand, they’ll also have unique objectives.
softwareadvice.com/resources…
Janice Mayo retweeted
11 #SEO Tips & Tricks To Improve Search Indexation
If you think you can’t or shouldn’t be devoting time to the decidedly not-so-glamorous task of fixing your site’s indexability, think again.
searchenginejournal.com/11-s…
Janice Mayo retweeted
Do Your #Marketing Metrics Show You the Full Picture?
To provide a full view of marketing’s impact, we must include all roles and contributions: the efficiency and effectiveness of marketing’s campaigns.
hbr.org/2022/04/do-your-mark…