Dom Boyd retweeted
How well do you "Know the Public" and what they think of this year's Christmas ads? @Kantar brings the insight – and the festive cheer: buff.ly/3teMjVw #ad #christmas
Dom Boyd retweeted
A massive THANK YOU to our 2023 @Effie_UK Grand Jury. So much talent in one room! 🤩Thanks to Stephen at @feelgoodwoo @az703 @VirtualRanz @alisonhoad
@EnyiNwosu Michelle at @Expedia @DomBoyd
@adliterate Claire at @LEGO_Group Emily from @Google
@karinasw and @julesbramham
#Effies
ALT 2023 Effie UK Grand Jury
Dom Boyd retweeted
Missed out on this Creative Impact session at @Cannes_Lions? Don't worry, we've got you! @DomBoyd & @felipecthomaz were on the stage to reveal the secrets of maximizing commercial value for brands. PLUS, Kantar's top Breakthrough Brands were revealed! loom.ly/fjIU0I4
Dom Boyd retweeted
The latest episode of Google Firestarters is NOW UP. This one featuring the excellent @DomBoyd from Kantar giving a masterclass of insights on advertising effectiveness youtu.be/ma6LA3A1EMw
Dom Boyd retweeted
Example: @Mitre10's "With You All The Way" from FCB New Zealand, winner of the 2021 Kantar Supreme Ad Impact Award
"Originality can be the enemy of effectiveness. Focus on the unchanging fundamentals that emotionally move people." @Kantar_UKI's @DomBoyd #BrandweekEurope
Dom Boyd retweeted
It's well known that many academics resent the EBI crew. The tone of the response oddly replicates Sharps which is a strange Comms approach. Much of critique comes down to definitions of words. Is apple differentiated because they have distinctive assets or vice versa.
Dom Boyd retweeted
Prepping for a talk on Rebuilding with @DomBoyd @Kantar_UKI tomorrow. This is definitely going to be the best bit.
Let me know if you’d like me to come in and talk to your teams and I’ll make sure I have the jokes sorted by then. #TheRebuilders
Dom Boyd retweeted
Great creativity is inspired by deep consumer insight @Kantar_UKI @MarketingWeekEd @ad_association #TheWorks celebrating advertising the public loves from @BWBootsUK @walkers_crisps #TrustSummit2021
Dom Boyd retweeted
For the last six years, we’ve experimenting with share of search as a tracking metric. It’s fast, cheap & predictive. Not only that, it can measure both short & long term ad effects. Find out more next Wednesday at Eff Week: lnkd.in/d7_zT7D
Dom Boyd retweeted
Kantar Talks starts tomorrow! Register now for this completely digital event and on day two hear team CX discuss why CX is pivotal to brand growth @DomBoyd #cx #customerexperience #roi
Last chance to book your sessions for Kantar Talks... This 2-day digital event will tell you everything you need to know about the biggest challenge facing brands today: Resilience & Recovery. event.on24.com/wcc/r/2614948…
Dom Boyd retweeted
Good article for marketers by @DomBoyd of @Kantar_UKI showing that 'meaningful difference' between brands has declined for 8 years straight and why you should be concerned
contagious.com/news-and-view…
Dom Boyd retweeted
'Simply put, too many brands are losing their mojo. So what can marketers do?'
Kantar's @DomBoyd writes for contagious about the metrics that show brands 'sleepwalking into oblivion' and how they can fix it.
cont.gs/2G4txqT
Dom Boyd retweeted
"Simply put, too many brands are losing their mojo. So what can marketers do?" @DomBoyd reports on the declining metrics (like differentiation) that warn of disaster for brands and what can be done to get back on track cont.gs/2RKaiWv
Dom Boyd retweeted
Want to understand how your CX programme can deliver true ROI? Join myself and @DomBoyd for our session on Return on Experience at #KantarTalks2020 #customerexperience #cx tinyurl.com/y5wvfa38
