Replying to @Escodeb
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My first Uber ride in Nigeria in 2014 was in a 2011 Honda Accord.
It was N400. Short trip.
That was $2.40 at the time.
My most expensive Uber ride that year was just a little above N4,000.
About $24.
Anybody who did 10 such trips in a day made a minimum of $240.
With fuel at N97 and 25% platform fee, profit daily was at least $150 before bonuses.
That’s $900-$1,000 profit in a week.
$3,600-$4,000 in a month.
For context, a brand new 2014 Kia Optima or Hyundai Sonata was N5m. And you could pay over 5yrs.
Thats a monthly fee of $490.
Much lower for Cerato or Elantra—about $300-$350.
So with less than a week’s profit from Uber you had your brand new same year sedan monthly financing sorted.
Meanwhile a clean 2010 Corolla was 1.5m.
So paying $370 monthly, you cover the cost of buying it in 2yrs.
Leaving a profit of well over $3,000 monthly to split between you and the owner, and you take the car after 2yrs.
Now you understand why so many middle class people were buying clean cars and putting them on the road as Uber.
Now you understand why they can drinks and sweets and were so clean.
Some were even top cars like Benzes and Highlanders.
And everyone wants to suddenly act like going from buying fuel at less than N100 when the minimum wage could buy 3 bags of rice to buying fuel at N,1500 when the minimum wage can barely buy one bag, and when the cost of the same 2010 Corolla despite going from being a 4yr old car to a 16yr old car is x5 the cost it was when it was a 4yr old car, would not torpedo the entire business model.
If Uber were making N200M MONTHLY in 2014, they were making FAR MORE THEN than if they are making N200M WEEKLY TODAY.
N200M a month then—$1.2M monthly.
N200M a week now—$571K monthly.
Uber is leaving Nigeria today.
And I think there is a much bigger economic lesson here than simply “Uber is leaving.”
Uber launched in Lagos in 2014. At the time, it was entering one of the most exciting consumer markets in Africa. It helped create an entirely new category of mobility and eventually expanded beyond Lagos.
So why leave now?
Uber says the decision follows a review of its business priorities and investment focus across Africa. Importantly, the company says the decision is not related to the recent FAAN airport restrictions.
But the economics are worth examining.
1. A huge population does not automatically equal a huge addressable market.
Nigeria has more than 200 million people, but the relevant market for Uber isn’t 200M people.
It is people who:
- have smartphones and reliable connectivity
- can afford app based transportation regularly
- live in cities where Uber operates;
prefer Uber over alternatives
and can pay fares that make the platform economically viable.
That distinction matters enormously.
2. Purchasing power is probably the biggest structural challenge.
Nigeria can have enormous demand for mobility while simultaneously having relatively low purchasing power.
When household incomes are under pressure, transportation becomes highly price sensitive.
Consumers don’t necessarily ask:
“Which platform has the best experience?”
They ask:
“Who can get me there for the least money?”
And that creates a brutal environment for premium or differentiated platforms.
Nigeria’s recent economic reforms have improved some macroeconomic indicators, but inflation and cost-of-living pressures continue to squeeze household incomes.
3. Competition makes monetisation even harder.
Uber isn’t operating in a vacuum.
Bolt has become a formidable competitor, while inDrive and several local platforms compete aggressively on price, driver supply and geographic coverage.
Bolt was reported as Nigeria’s most downloaded mobility app in 2025, ahead of Uber and inDrive.
And this is important:
In a low-purchasing-power market, the cheapest acceptable product can beat the best product.
That is a very different competitive dynamic from markets where consumers have more disposable income.
4. The market itself isn’t necessarily small.
This is the fascinating part.
One 2026 market estimate puts Nigeria’s ride-hailing and mobility-platform market at about $450 million in 2025, with projected growth toward almost $1 billion by 2032.
So this isn’t necessarily a story about no demand.
It is potentially a story about the size of the opportunity relative to the capital, operational complexity and returns required by a global company.
That’s a very different question.
5. And Uber is making capital-allocation decisions globally.
Today, Uber is also cutting approximately 3,300 jobs, around 10% of its workforce, as it simplifies the organisation and redirects resources toward strategic priorities, including autonomous mobility.
That context matters.
A company doesn’t have to believe Nigeria is a bad market to decide that another market is a better use of the next $1 of capital.
And I think this is the most important lesson.
The lesson for African founders:
If the money is not big enough for Uber but it’s good enough for you, get in there.
Africa doesn’t just need bigger markets.
It needs business models designed around the economics of African consumers.
Uber’s exit is a useful reminder of that.
Adebowale retweeted
Replying to @Escodeb
Don't even know what to say again I just hope we have a good season, we can try again in January
Adebowale retweeted
If the journey becomes long, we will walk it together.
If times become difficult, we will stand by each other.
Because true love is not just spoken with words;
it is carried in the heart and shown through our lives.
Adebowale retweeted
DAY 7 — TRUE LOVE ❤️
My beloved,
there are no words that can truly describe how much I love you.
Just as the moon shines its light upon the world,
your love shines light into my heart. ❤️
May life continue to be kind to us,
and may our days be as sweet as honey.
Adebowale retweeted
DAY 7 — ÌFẸ́ TÒÓTỌ́ ❤️
Alákànní mi,
kò sí ọ̀rọ̀ tó lè ṣàpèjúwe bí mo ṣe nífẹ̀ẹ́ rẹ.
Bí òṣùpá ṣe ń tan ìmọ́lẹ̀ rẹ̀ sí ayé,
bẹ́ẹ̀ ni ìfẹ́ rẹ ń tan ìmọ́lẹ̀ sí ọkàn mi.
Kí ayé wa dára
kí ọjọ́ wa sì máa dùn bí oyin.
Adebowale retweeted
Ìwo gan-an ni à bá máá pèní adúró tini tí kìí jójú ó tini láéláé
Kò sí ohun tí ó le yàwá Olólùfé mí
Olódùmarè ò sì ní jẹ́ kí ó jábọ́
Ìfẹ́ rẹ,
Omotóóké.
#YorubaLove
#YorubaPoetry
#OroIfe
#IfeTooto
Day 6 Tomorrow 💕
Adebowale retweeted
DAY 5 — ÌFẸ́ TÓÓTỌ́ ❤️
Adéorí mi,
Mẹ́ bì Kabíyèsí oo! 👑❤️
Lá ń kí Ọba aládé, bẹ́ẹ̀ ni Yorùbá ń sọ pé, “Kí Adé pé lórí.”
Adéorí mi ló jé
Èdùmàrè ò ní jó o sí dànù
Ìwọ ni èjìká tí ó jẹ́ kí aṣọ ó yè lórí mi.
Adebowale retweeted
DAY 4 — TRUE LOVE ❤️
What is love without mentioning my beloved, Alákànní mi?
True love is the love I have for you.
From time to time, your love makes my heart happy,
and intoxicates me like wine. ❤️
Adebowale retweeted
DAY 4 — ÌFẸ́ TÓÓTỌ́ ❤️
Kí ni ìfẹ́, láì dárúkọ Alákànní mi? ❤️
Ìfẹ́ tòótọ́ ni ìfẹ́ mi fún ọ.
Ní ìgbà dé ìgbà, ìfẹ́ rẹ á máa dá mi lórùn,
à sì máa pámí bí ọtí.
Olódùmarè ló fi wá fún ara wa.
Ó dá mi lójú pé yóò mú wa pé fúnra wa.
Adebowale retweeted
DAY 2 — ÌFẸ́ TÓÓTỌ́ ❤️
Enìbìokanmi mi,
Ààyò mi. ❤️
Bí ẹyẹ òkín ṣe yàtọ̀, bẹ́ẹ̀ ni ènìyàn bíi tìrẹ yàtọ̀ láàárín ẹgbẹ̀rún ènìyàn.
Gbogbo ìgbà tí mo bá ti jí ní òwúrọ̀, ni mo máa ń júbà Olódùmarè tí ó dá ọ lénì-òtò.
Adebowale retweeted
Ekú dédé ìwòyí
A kú ìsinmi òní
A o se opolopo ìsinmi láyé o.
Ìmòràn mi fún ní òní,
Ríi dájú pé o fi ara balẹ̀ dáradára kí o sì ro nú sí gbogbo ìgbésẹ̀ tí o fẹ́ gbé ní ọ̀sẹ̀ yìí.Má ṣe gbagbe pé wí wà ní àlááfíà se pàtàkì.
Ọ̀sẹ̀ yìí á dára o.
#Níìpinnurere
#Yorùbádùnkà
Adebowale retweeted
I can help your children become fluent Yoruba speakers, I train students to perfection in reading and speaking Yoruba .
Message me on WhatsApp+2349064393272
Adebowale retweeted
Replying to @Seydat_O @SimisolaTomori
I train kids and adults to speak Yoruba fluently. I believe I am the best tutor for your kids
You can message me on WhatsApp
+2349064393272
Adebowale retweeted
Replying to @SimisolaTomori
If you also want to learn Yoruba and start speaking like a pro, I am the right tutor for you. I train people to become fluent and confident Yoruba speakers.
Register with me today and start your journey to becoming a fluent Yoruba speaker.
Message me on WhatsApp+2349064393272
Let me tell you how I got into Microsoft and how to solve the "world-class skill gap problem"
I commenced my Master's in Computer Science at FUTO in 2014 shortly after leaving the University. You know Nigerian parents na, after drumming "do your Master's!", you had no choice but to oblige, as the alternative - seating at home, wasn't practical.
But it was at FUTO I understood what it meant for your destiny to slip out of your hands. It was at FUTO I got to hear that people were running Master's program for 4-5 years. I thought my case would be different.
Oya na, after chasing lecturers to come and take lectures, and sorting one or two, I had to ask myself, "is this life?"
I said toh, I began to apply like a mad man to intern software engineering positions, and finally happened upon the Microsoft 4Afrika program. Took a bus from Owerri to my hometown in Anambra because I just sorta KNEW I'd be called soon.
A few days later, I saw an interview invite by 3pm, for an interview the following day in Lagos. 10am interview in Lagos tomorrow? I was at Obosi at 3pm. Ngwanu, I sharply selected some rumpled shirts, put in my box and headed to the park. Long story short, that's how I got to Ogun State by 10pm and lodged at the Redeem Camp in readiness for my interview the following day, which I excelled in.
Now, I've got in right? But it was all rote work. Mostly CRUD operations on some contracted Government websites. I told myself that I didn't have a paper on "Cryptographic Systems" and another in "Multi-Agent Systems" as far back as 2013 to come here and be doing CRUD.
I started posting my write ups every day on LinkedIn. 1 like there, 2 likes there. E consign their papa, I just kept posting.
UNTIL ONE DAY.
Someone set up a job interview at Microsoft. Nibo? Well, if this was a miracle, no wahala, we go run am. On the interview day, William fucking Adams, a Technical Adviser to the CTO of Microsoft, Kevin Scott, was at the other end of the screen.
He started with, "Johnmark, I have your CV in front of me". My village people whispered, "ask him how he got your CV." OMO thank God for my mother's prayers.
The interview wasn't even an interview. He was just talking about his travels, and life. I asked myself, "which kain interview be this?" Then he ended the interview with a question, "say you have unlimited money, what will you do to develop Nigeria?". Bro, both the ideas I had read in novels and sci-fi movies, coupled with my creativity, I sha talked for close to 10 mins. He replied with "hmmm".
That was it.
3 days later, Chun Lu, my soon-to-be Manager messaged and said, "I'll call soon to discuss your offer".
Na so I enter o. Me ke? I first called pops and moms, told them, "Master's nto!" They were really happy.
Anyway, I got into the Microsoft within the Microsoft Leap team, who were exploring ideas around upskilling folks to get into tech, and also creating a sustainable pipeline in that regard.
We had a clear model:
1. This is not the typical internship. This is an apprenticeship. We source for job applicants, train them and PLACE them in firms across Nigeria. To clarify, they didn't know it yet, but everyone who succeeded after applying for the 'apprenticeship' will become a full-time employee post-training, as agreed with those companies.
2. Target those who were not in the tech field and foster interest in the field, especially women.
3. Work with Universities, through their Student Unions, to get a fresh pool of potential applicants, do baseline tests to get the most quality candidates, and maintain a priority pool of talent.
4. Work with State governments to draw up state-wide hackathons and training programs for talent in their states, and repeat the ending part of (3) above.
We didn't do so well in (2) and (3) however we saw real success because at least 80% of those trained became Seniors in local and International organizations in 5 years or less.
Take note, we worked with the clear assumption that trained talent will definitely see better opportunities and leave, but we saw in real time that talent in the priority pool were always more than enough. The biggest bottleneck was (1), because we moved very slow sometimes. You know how bureacracy in top firms can be.
Anyway, that's how to grow a pipeline. Emphasis is on training, partnerships, and maintaining a consistently credible pool of top talent.
If top guns like @DONJAZZY or @davido, and even the Ministry of Education can come forward to support this in a way that isn't run on man-no-man and the Nigerian bureaucratic process, we will see our talent issues solved in no time.
Adebowale retweeted
On this Moniepoint talent debate, there's a part hiring managers don't like to admit and that's "we can't find talent at our budget." So the blanket statement of "No talent in Nigeria" sometimes means "no talent at our budget."
A recruiter recently pitched me a CFO role at ~60%
Adebowale retweeted
I'll never stop telling.
I resigned from teaching during COVID. Started coaching my neighbour 4 kids how to read, write and speak simple and correct English.
I charge 2k monthly so parents could afford (Mondays -Fridays).
We grew from 4 to 18.
We needed help with chairs, tables, White boards, reading materials etc.
We also needed a rented property because we were using an open space, always at the mercy of the scorching sun and rain.
We brought it to X.
King , @blessed4ever_10 reached out and bought us:
1. 24 plastic chairs
2. 4 big white boards
3. Textbooks (all classes)
4. Pay for the kids fees from March 2024 to December 2024
5. Paid for a rented property for us.
September 2024, we started a functional Nursery and Primary school for poor kids who never went to school or dropped out.
Before and after















