My advice to anyone considering giving up on their app: Have you tried paid acquisition, enough to get past Meta's learning phase? Have you posted YOURSELF online and made at least 250 creatives? Have you created an automated slideshow system where you've posted AT LEAST 500 faceless Slideshows (with your accounts properly warmed up)? Have you actually talked to your users to see what they like / what they'd like added? If the answer to any of these is no, KEEP fucking pushing. You have just started.

Study their onboarding harder then you've studied any onboarding ever

I have no idea if this post is legitimate or not, but: When people speak of "signal engineering," this is what they mean. You need to *engineer* (conjure up) a meaningful, up-funnel proxy for a consumer's willingness to buy, contextualized for your specific product.

If you sell luxury products or high AUR products and can’t crack Meta ads, read this thread. Incredible sauce.

Peter Thiel on why hedging your bets is for losers: "What's worked is we've got really high conviction on a few things, we put a lot of capital to work in those, and then those actually worked. The pattern that was the less good one was, we don't have a very high conviction on this, we'll put smaller dollar amounts in. That's where we ended up playing the lottery. Almost every single venture capitalist we're competing against has a probabilistic model. They think they're running some kind of a portfolio. That may be true on some ultimate level, but in practice it becomes this incredible excuse for laziness. Even if the theory is wrong, even if you cannot overcome chance, if you think chance dominates things, it will lead you to be lazy."

META PLATFORMS $META $25 BILLION STOCK SALE ENDED FIVE TIMES OVERSUBSCRIBED - Bloomberg

In case you're also confused about Instagram's new "Features": TL;DR: it's basically clipping 1/ @a16z reported we've hit the max amount of media we can consume: max 26 hrs/week in the US (+ it isn't growing) 2/ so, if the total watched can't grow, every app has to steal time from other platforms 3/ Instagram's idea: be where you watch short AND long videos, like YouTube. 4/ how do you get people to watch the long stuff? let creators turn a "Feature", a video up to 90min long into max. 8 "Reels" (short clips that link back to it) 5/ also explains why video editing platforms let you edit everything (from podcasts to clips)

I keep saying this but if you understand basic economics the only one winning here is Big AI and Big Tech It's a race to the bottom for anyone else in software So try become a co-owner of big AI and Big Tech stock and survive off their dividends and/or stock appreciation

We're about to enter a period where not reading or writing becomes as ubiquitous as smoking once was. We can hope people will eventually realize this is bad for them, as they did with smoking. But this is far from certain; the cost may not be as obvious.

the internet is officially dead

Netflix introduced creator content. Disney is hosting short form. IG is now doing long form. Every single platform will support creator long form x short form. They are all competing for net attention. YouTube is winning this big time currently on a long time horizon. Games will be next at some point. Vibe coding is going to do to gaming what short form did to video. It sounds insane, but I think we will be encountering games on our scroll soon.

Son of a bitch this stings.

Instagram launches long-form video called "Features" Creators can link up to 8 clips that show up in the feed and drive to the full video per @mosseri