Filip Matous (@FilipMatous) header
Filip Matous (@FilipMatous) profile picture

rebranding + reducing

London
Joined August 2008
Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)Photo by Filip Matous (@FilipMatous)
The joy and torment of boiling down what I do 📦
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London Philosophy Club on AI on the 22nd if you'd like to join, LMK and I'll send a link. The debate hovers around: can we individually do anything about AI, and if so, what? I'll be sharing my views esp as a marketer dealing with the daily impact on creative work.
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if you are a creative you need to adapt or just like give up and become an uber driver until everyone has a waymo. I know it’s not cool or classy to speak like this but i’m not gonna candy coat the future - it is what it is . sorry for bad new’s my purist . there will always need a human mind and touch because ai will never suffer from bipolar disorder and autism like me and other creative people 🤪
”You're not gonna win, there's no fighting AI” Diplo's take on AI is spot on, and he's ahead of 99% of creatives, across all disciplines > it's inevitable, and you're dumb if you don't use it > it's a tool, just like many other things before it > taste and references matter A LOT amazing interview by @DanielSWall
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The Mindset that won Gold on the halfpipe, and you can hear why. She controls how she thinks, and she modifies it. Almost every athlete who operates at the highest level does/believes this.
Did not expect a question that starts out 'Do you think before you speak?' to go so well. A+ question from Charlotte Harpur A++ response from Eileen Gu.
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Physics 🤯
The moment Hiroto Ogiwara became the first person to hit a 2340. Hiroto Ogiwara made snowboarding history by landing the first-ever 2340—a trick that spins six and a half full rotations in the air. This milestone shattered the long-standing 2160 barrier and pushed big air progression into a realm many thought unreachable, even with modern jump design and maximum air time. What made the feat truly legendary wasn’t just the number of rotations, but the precision and confidence required to land it cleanly. In a sport where every extra 180 degrees is a significant leap, the 2340 marked a new frontier, instantly redefining what’s possible in competitive snowboarding and setting the stage for the next era of progression.
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'Night Lights of Piccadilly' (from 'This Is London', 1959) by Miroslav Šašek ------ 🎵 'Kinky Reggae' by Bob Marley and the Wailers youtu.be/s0Ds9hec-CY?si=dELA…
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A photo from today's World Stone Skimming Championships, in Easdale, Scotland.
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Optimism sounds like a sales pitch. Pessimism sounds like someone trying to help you.
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Great founders don’t capture TAM Great founders create TAM
Tobi Lutke explains what the VCs who passed on Shopify got wrong Tobi recounts pitching Shopify to VCs on Sand Hill Road a few years after founding Shopify. Investors passed because they thought the addressable market was too small. At the time, there were about 40,000-50,000 online stores, and even if Shopify captured 50% of the market, that still wouldn’t be a venture-scale business. When Tobi ran into the VC partner a few years ago, the partner asked Tobi what he missed (Shopify is valued at almost $100 billion today). Tobi explained: “You were actually correct, but what you didn’t realize was that Shopify was the solution to the very problem you identified. The reason there was only 40,000 online stores was because it was hard, expensive, and everyone who tried ran into all these brick walls of complexity, which Shopify, one after another, smoothed over and made simple to do.” Tobi believes this is a common mistake: “What a lot of free-market thinkers don’t understand is that between the demand and eventual supply lies friction. And I actually think that friction is probably the most potent force for shaping the planet that people just generally do not acknowledge… That was my theory when I turned my snowboard store into Shopify: there was a lot more people like me except there was too much friction which we needed to solve. And Shopify has proven out that every time we make the process simpler, there’s more consumption. At this point, we have a million merchants on Shopify, which is a mind-blowing number. So friction is a major component, and it’s something that software is uniquely good at reducing.” Video source: @danmartell (2019)
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Popular today: "The Top 50 Most Profitable Companies in 2024" by @VisualCap 💰 voronoiapp.com/markets/The-T…
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Canada's fertility rate just hit another all time low of 1.26, and my province (BC) came in at an appalling 1.00, the lowest in Canada. For context, to avoid population decline, the FR needs to be 2.2+ While there are many reasons for this, and it's a complex issue, it's not exactly shocking that Canada's least affordable province is also its least reproductive. The bottom line is that when policymakers endlessly prop up a stratospheric housing bubble - largely to the benefit of older demographics - they are creating a world where only the most accomplished (or more accurately, most privileged) youth have the luxury of forming a household and building a family. But I think they're also playing with fire, wittingly or otherwise. When you game the economy in such a way that young Canadians can never actually win on merit - they can only grind out basic survival by themselves, or get help from their privileged parents (if they have any) - you create the conditions for societal decay. As a result, BC has become a de facto aristocracy. You're either born into the owner class, or the wage-earner class. There is no way to cross the chasm. It's the owner class that gets to form households, grow a family, have leisure activities, buy assets, and grow wealth. Wage-earners will have to share rented properties with other earners. Few will have children, because they won't be able to have housing security. And the smart ones will simply leave. This hollowing out has been occurring for some time now, and the pandemic only accelerated it into overdrive. This is why BC has one of the lowest fertility rates on planet Earth, let alone in Canada. While your average shortsighted realtor or delusional Boomer is incapable of understanding that this is cyclical, and can't last forever, they can be forgiven for holding that view based on how long BC's (and Canada's) respective governments have insisted in maintaining this status quo, at the expense of its young, and at the expense of real productivity. But if we look around the world, we see countries that have long since had their housing bubbles burst - with immense social ramifications for letting them run up in the first place. Two examples come to mind, that being Japan - whose nominal housing prices have only JUST recovered since the implosion of their bubble in 1990... and also Spain, whose bubble burst in 2008, and has not yet recovered. Japan's population has since aged to the point where there are 4 adult diapers sold for every 1 infant diaper. Once thriving communities around the country are now abandoned ghost towns where houses are literally sold for ~$10K USD, or even $0 in some cases. Spain similarly still reels from the impacts of its prior excesses, seeing unemployment rise to nearly 30%(!) in the years following its RE collapse. Even now, its UE is still ~12%, which is well into severe recession territory by Canadian standards. Some version of this is undoubtedly Canada's future, unless we are humble enough to recognize this, and bold enough to do what's necessary to avoid the worst case scenario. Even so, it may be too late by this point. If we don't give our young people a future - a game they can actually win - we will secure an outcome where nobody has a future. This isn't speculation, it's grade 3 math.
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Funny to see how many people seem surprised to learn that Mr Beast may not prioritize the health of America's children.
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(Great line from Marina Hyde, applicable to anyone who writes ads) Ronald Reagan famously said, “If you’re explaining, you’re losing,”
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The Maple Leaf symbol Happy Canada Day to you Canucks reading 🍁 One of my favourite logos. Clip is from my Logo Rebrand vs Refresh video w @jostbrands
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"Always speak what you know to be true" 🙌 Yessir @dereklwalker You are there to help clients win through creativity—not to have risk-free conversations.
I'm a rambling man! This is the presentation that @markpollard took the short piece from that he shared yesterday. There was a moment in time when agencies had giants as leaders. youtube.com/watch?v=TVeW7xbm…
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Upon 9th viewing of “Succession”, Matsson & Co’s roasting of Cousin Greg is so good: Cousin Greg: “I read a great article in The Economist about [France]…the baguette might be mightier than the bagel.” Matsson & Co (in Swedish): “There’s more of them…6’9 of pure nepotism!”
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Hot dog. @aprildunford's new book 'Sales Pitch', is out. (hope it comes to Audible) Expecting far more useful approaches than 'The Hero's Journey'—IMO rarely useful in B2B. Here's one of her positioning frameworks, if you are new to April: youtube.com/shorts/bYY9tex64…
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Took a taxi tonight, and the driver absolutely insisted on giving me the journey for free, as it was his last ever job before retirement, and tradition is they don't charge for their first ever and last ever journey. He began driving in 1965. Thank you, Mike. Best wishes!
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Two amazing Vanilla Ice clips: 1. Vanilla Ice in the 1990s making the absurd case that “Under Pressure” and “Ice Ice Baby” are different beats 2. Vanilla Ice on Sirius Radio in 2013 joking about the above clip lol
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